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What games stand the best chance of changing the broader industry in 2009, either by dramatically influencing what consumers play and purchase, or by demonstrating the commercial viability of new revenue models and genres? Below is a list of the 10 most likely candidates, culled from several experts in the field and myself. Keep an eye on these titles to see how well they perform — and whether they really do impact the future business of games. All are scheduled for 2009 release, but of course, dates are always subject to change.

The Games:

Allstate’s “Insight” Games
A series of “serious games” sponsored by Allstate that are designed to gauge reaction time and perception, the insurance company is currently testing them on older drivers, and may use them as a resource for offering discounts to successful players (who are assumed to be better insurance risks).

The Beatles Video Game
The upcoming music game from Harmonix is set for a 2009 holiday season release, and will fully integrate music from the Beatles’ massive catalog, with creative input from Sir Paul McCartney himself.

EyePet
“EyePet uses augmented reality technology to insert a virtual pet into a live camera feed of whatever room the camera is pointed at, and advanced motion and shape detection to make it interact convincingly with its virtual environment,” notes Thor Jensen.

EyePet
“EyePet uses augmented reality technology to insert a virtual pet into a live camera feed of whatever room the camera is pointed at, and advanced motion and shape detection to make it interact convincingly with its virtual environment,” notes Thor Jensen.

Free Realms
Now in beta, this is an MMORPG aimed at kids from Sony Online Entertainment, and “represents a new area both in terms of demographic and business model for SOE,” Cole said.

Grand Theft Auto: Chinatown Wars for the DS
The enormously popular Nintendo DS generally skews to very young gamers or older consumers who enjoy Brain Training and the DS’s many other “eduplay” games.

Killzone 2
Is the epic shooter and PS3 exclusive the last, best hope to revive Sony’s ailing console?

Lego Universe
Thor Jensen believes the upcoming MMORPG has the best chance to become the world’s most popular one.

Noby Noby Boy
A strange, nay, near indescribable game from the creator of the bizarre cult masterpiece Katamari Damacy, it’s a downloadable title for the PlayStation Network, and if it’s successful, Washburn foresees a renaissance for indie games, which usually earn far less significant profit margins than AAA mainstream games.

Scribblenauts
Developed for the Nintendo DS, Jensen described it as a traditional side-scrolling platform game that very cleverly incorporates the DS stylus control and word-recognition technology: write “ladder” on the touchscreen, for instance, and a realistic, usable ladder materializes in front of you.

Wii Sports Resort
Sequel to the popular but modest Wii Sports, David Cole sees the follow-up as a consumer loyalty test for Wii’s many casual users.

Read the full article here at NY Times.

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Sales of video game software grew far less rapidly in November than they did in October, according to a report published Thursday by the NPD Group, a market research firm.

The data suggests that the video game market, which industry executives and analysts have characterized as relatively recession-proof, is feeling the pinch of consumer caution.

For the month of November, software sales in the United States were $1.45 billion, up 11 percent from the same month a year earlier. But that growth rate is down sharply from October, when sales were up 35 percent over a year ago.

More broadly, sales in the video game market over all — which includes software, hardware and accessories — rose 10 percent in November as compared with a year ago. In October, the increase was 18 percent.

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