A new report from Frost & Sullivan , “An Insight into U.S. Mobile Social Networking Markets”, finds that revenue from on-deck mobile social networking services in the U.S. expect to reach $ 412 million in 2012.
“While the extension of popular online social networking communities onto mobile phones is a major growth driver, it is unreasonable to expect the same level of functionality as is offered through the PC,” said Frost & Sullivan senior analyst Vikrant Gandhi in a prepared statement. “Mobile social networking services clearly need to be targeted toward mass-market phones in order to gain traction.”
Popular online mobile social networking services such as Facebook, MySpace, and several others are now accessible through the mobile Internet – penetration of which is at the 15 percent levels. Similarly, mobile advertising has emerged as the prime revenue model for off-deck mobile social networking providers.
For more on the Frost & Sullivan forecast:
– read this release
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