With this latest move, Apple continues to grab for the portable media market. The latest addition is that consumers will be able to purchase recent releases on iTunes on the same day as it is released on DVD. At a $14.99 price tag Apple is likely to continue its grab for marketshare.
Here is a good analysis from Om Malik: “Given its history, the odds of Apple replicating the success it’s had with music in the movie download business are pretty high. The near ubiquity of its iTunes software and easy download process render it a good candidate for making a habit out of downloading movies. There is, of course, one problem when buying and download movies online: It takes forever.”
This is good news for the ISP´s, whom now have more upsell arguments and branding opportunities when sellling broadband connections. On the bad side, VOD Online DVD rental outlets might face some challanges that will shake up their business models quite hard.
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