Apple launched the iPhone XR at 3 A.M. in the morning on Friday, and when morning came, nearly all of the models were still in stock, according to Macworld.

It’s a change for Apple, which usually requires customers to wake up in the early morning to put in a pre-order if they want the new iPhone on the first day. Lines outside Apple stores when the iPhone XS and iPhone XS Max went on sale were smaller than they were in years past.

These data points can be taken as a sign that perhaps an iPhone launch doesn’t generate as much buzz as it used to.

That’s what analysts from Citi concluded in a note distributed earlier this week, based on Google searches.

“We observed there are significant spikes for web searches after the launch event each year. We also see the momentum has been decreasing over time,” the analysts wrote.

“We believe this indicates the market has been maturing, and customers are getting less excited for each new generation of iPhone,” they continued. “We suspect this is because of a slowdown in innovation and the saturation of iPhone in the addressable market.”

Their research can be summed up in this chart:

Citi

There are a lot of reasons why search traffic might be decreasing year-over-year, and it doesn’t necessarily suggest that iPhone sales will sag. “We are not expecting a ‘Super Cycle,’ but we do believe sustainable single-digit unit growth of iPhone is achievable,” the Citi analysts write.

One issue might be that the overall smartphone market has matured. Apple’s big new features include water-resistance, a facial recognition scanner called Face ID, and a display that covers more of the front of the phone. But none of those banner features represent as much of a jump as iPhones from 4 or 5 years ago, when the camera was improving by leaps and bounds and the displays were getting much larger on an annual basis.

It’s also possible that these search trends were collected before the iPhone XR went on sale. The iPhone XR comes in a bunch of colors, and starting at $749, is expected to be the most popular new iPhone this cycle.

Regardless of why, there certainly does appear to be less buzz around new iPhone launches. Perhaps that’s why Apple is pouring so much money into research and development— to find the next big thing.

It shouldn’t be surprising that people love to use their phones while driving — if you commute in a car, you see it every day, either in your car or other people’s.

But it’s somewhat surprising how many people drive while distracted: there’s significant phone use during as many as 37% of trips logged by Everdrive, an app developed by car insurance company Everquote.

During those trips, people were using their phones for as much as 11% of the time, or about 3 minutes during a 29 minute drive on average, according to the Everdrive study released on Wednesday, which examined 781 million miles of driving data from sensors like your phone’s GPS and accelerometer.

But there is one silver lining to the study: Apple’s new “Do Not Disturb While Driving” feature designed to reduce distracted driving is working. Basically, if your iPhone detects you’re in a moving car, it will turn off all notifications and you can set an automatic text response to tell your friends and family you can’t respond because you’re behind the wheel.

Everquote found that 70% of people in its study kept the DND While Driving feature turned on after Apple released it last September. And between September 19 and October 25 last year, people with DND on used their phones 8% less, according to the study.

So it’s not a silver bullet, but it turns out a software update can reduce distracted driving.

Other interesting stats from the study:

• States with laws prohibiting phone use while driving showed the least phone use while driving.
• Drivers tend to make a hard brake on 25% of trips.
• The states with the worst driving scores are Maryland, Delaware, Pennsylvania, Rhode Island, and Connecticut.
• The states with the best driving scores are Montana, Wyoming, South Dakota, Alaska, and Idaho.