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First-day preorders for the iPhone X sell out in minutes, Apple says demand is ‘off the charts’ by Kif Leswing – Business Insider

First-day preorders for the iPhone X sell out in minutes, Apple says demand is ‘off the charts’

iphone x YouTube/MKBHD

  • The iPhone X became available for preorder early Friday morning.
  • Only people who ordered in the first few minutes will get their preorder the first day it comes out, though.
  • Apple stores will also have stock next Friday, though Apple advises to get in line “early.”

Apple’s most advanced iPhone saw its shipping times slip to weeks in the minutes after it first went up for preorder on Friday morning.

The iPhone X starts at $999 and comes in two colors, with each color coming in two models with different amounts of storage.

Less than an hour after launch, models for all four US carriers on Apple’s online store were showing delivery times weeks after the device’s November 3 launch date.

In some cases, Apple’s website now says the iPhone X would be delivered in “2-3 weeks.” Other people got confirmation messages that said their iPhone X wouldn’t ship for four to five weeks.

Some people on social media reported issues with the official Apple Store app, which Apple retail officials had called the fastest way to preorder. Carriers such as AT&T also appeared to have limited inventory.

In a statement sent to media outlets, an Apple spokesperson said that demand was “off the charts.”

“We’re working hard to get this revolutionary new product into the hands of every customer who wants one, as quickly as possible,” the statement continued, mentioning that Apple stores will have stock on November 3.

iPhone X preorders Screenshot

The iPhone X will be in short supply for the rest of the year, according to reports from Apple’s factories in Asia. The reason for the shortage is that several of Apple’s components, like the 3D True Depth camera, are delicate and difficult to manufacture.

One analyst predicted that only 2 million to 3 million iPhone X units would be shipped by launch time.

The iPhone X is desired by Apple fans for several reasons:

  • It’s Apple’s highest-end iPhone.
  • It features a visually different design from older iPhones.
  • The screen covers a much larger percentage of the front than that of older iPhones.
  • The screen uses a new technology called OLED that sports blacker blacks and other benefits.
  • It has a longer battery life than the iPhone 7.
  • It has a 3D depth-sensing camera on the front of the phone called TrueDepth.
  • TrueDepth is used to unlock the phone, taking the place of the fingerprint sensor.

If you weren’t lucky enough to nab a preorder, your best bet is to line up at an Apple store or another authorized retailer on Friday. Just get there early.

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