Article from WSJ venture dispatch.
“The year in mobile can be summed up in three words: Android, social and local. And that could make for “massive growth” in mobile advertising in 2011.
That’s according to Richard Wong, a partner at Accel Partners who invested in AdMob and most recently, MoPub.
“I think you can’t ignore the rise of Android as one of the most interesting things that happened in 2010. So I think you’re going to see the acceleration of all those trends going into next year,” Wong said at the All Things Digital D: Dive into Mobile conference in San Francisco. “There’s going to be a lot of massive growth in the ad space because a lot of these foundational elements are now in place—location services, the social graph, and the Android and iPhone devices.”
When it comes to mobile advertising, however, Wong doesn’t see Google and Apple taking all the share. “So I compare it to the Internet Circa 1999. There’s going to be a next wave of great ad companies,” he said.”
Read the original article here.
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