Archive for August 27th, 2011

Article from SFGate.

Half of all adults in the United States are now using social networking sites, another indication of the rising influence of companies like Facebook, according to a study released Friday.

Overall, 65 percent of all adult Internet users are on sites like Facebook or LinkedIn, more than double the 29 percent who used social networks in 2008, according to the Pew Research Center report.

But Pew said that for the first time since it has conducted the survey, 50 percent of all adults – including those who aren’t Web connected – had used social networking.

“The pace with which new users have flocked to social networking sites has been staggering,” the report said. “When we first asked about social networking sites in February of 2005, just 8 percent of Internet users, or 5 percent of all adults, said they used them.”

The center’s Internet & American Life Project report, based on interviews with 2,277 adults from April 26 to May 22, found social networking was most popular with women and young adults. However, adults older than 30 accounted for most of the overall growth in the past year.

Of adults 65 and older, 33 percent used social networking, compared with 26 percent a year ago. While the percentage of young adults who were daily social networking users stayed about the same, the percentage of Baby Boomers who did so daily rose 60 percent in the past year.

“The graying of social networking sites continues, but the oldest users are still far less likely to be making regular use of these tools,” Pew senior research specialist Mary Madden said. “While seniors are testing the waters, many Baby Boomers are beginning to make a trip to the social media pool part of their daily routine.”

In an e-mail, Madden said the pace of social networking adoption has been “even more dramatic” than with “now-mainstream online activities like online video and online banking.”

“Any time an activity reaches the 50 percent mark, it’s a big deal in our world,” she said. “And the other part of the story is the intensity of social networking use, which is almost unparalleled. Out of all the ‘daily’ online activities that we ask about, only e-mail and search engines are used more frequently.”

Read more here.

Read Full Post »