Feeds:
Posts
Comments

Archive for the ‘Market research’ Category

Google puts Apple on notice over mobile ads

Posted in Board Of Intellectual Capital, Community, Economy, Gerbsman Partners, google, Investments, Market research, Social Networks, Strategy, tagged , , , , , , , , , , , , , , , , , , , , on June 10, 2010| Leave a Comment »

Here is an article from SF Gate.

“Google Inc. executive Mike Steib is courting customers such as Progressive Corp. and touting tools that let marketers create the snazzy, interactive ads that rival Apple Inc. has been using to snatch mobile-ad business.

“We have a significant investment in mobile, and competition is going to push us to be really, really good,” Steib said in an interview the day Google closed its $750 million acquisition of AdMob, which places ads on mobile programs and Web pages.

As Google’s head of mobile advertising, Steib leads the effort to build his company’s next $1 billion business from sales of ads on wireless devices – and lessen its dependence on Web-search ads. With a team based in a former cookie factory in Manhattan’s Chelsea neighborhood, Steib is striving to persuade advertisers they will win over more consumers by working with Mountain View-based Google than with Apple.

“It’s safe to say Google will respond to iAd and respond very strongly,” said Michael Collins, chief executive officer at Joule, a mobile-ad agency that’s part of WPP Plc. “They have too many assets to pull from, too many arrows in their quiver.”

Staying ahead may not be easy, now that Apple is luring advertisers to iAd, a service that places ads inside applications that run on its iPhones and other mobile devices. Apple has sold more than $60 million in advertising on iAd since it was announced in April, CEO Steve Jobs said at a conference Monday. That represents about half of the mobile display-ad market for 2010, according to JPMorgan Chase & Co.

Tension between the companies escalated Wednesday when AdMob accused Apple of barring developers from using Google ad services to create ads for the iPhone – a move that may threaten AdMob’s ability to get revenue from the device.

This year, AdMob and Google together may generate more than $100 million in U.S. mobile-ad sales, according to IDC in Framingham, Mass.

Apple won business as Google awaited a green light from the Federal Trade Commission for its $750 million AdMob acquisition, announced in November, Joule’s Collins said.

Introducing iAd “gave Apple the opportunity to suck all the oxygen out of the room,” he said. “Apple is on a tear these days with the iPhone, iAd, the iPad.”

As sales of smart phones rise, more users are viewing ads on handheld devices in addition to – and sometimes instead of – computers or televisions. Spending on mobile ads in the United States is expected to reach almost $500 million this year, from $220 million in 2009, according to IDC.

In the next three years, as much as one-third of global digital ad spending will be devoted to mobile, according to Alexandre Mars, who oversees mobile ads for Publicis Groupe SA.

“You’re seeing advertisers who see mobile marketing as a significant business driver,” said Steib, who joined Google in 2007 from NBC Universal. “This is a big part of the conversation.”

Google’s strategy includes creating tools that help developers embed videos and make ads more interactive, similar to what Apple’s iAd can do. Google also wants to sell more ads tied to a user’s location and deliver coupons for nearby deals, said Steib, Google’s director of emerging platforms.

The company is keen to make money from delivering coupons for nearby businesses and selling ads alongside a tool that lets customers take photos of an item and search for it on the Web, said Steib.

That way, a bistro could offer free appetizers to a nearby customer who’s searching for a place to eat, and the user could later see where to buy a bottle of the wine paired with dinner. The restaurant and wine seller would pay Google for the ads.

Google and AdMob together had 21 percent of the U.S. mobile ad market in 2009, said IDC analyst Karsten Weide. Quattro Wireless, which Apple acquired in January after losing out on AdMob to Google, had 7 percent.

‘Short-term disruption’

Steib says iAd may create “short-term disruption.” Still, Google can contain the fallout in part because it has experience letting customers manage campaigns on multiple Web sites and it can change ads on the fly based on performance, said Steib, who himself is an avid user of Apple products. He owns about a dozen iPods, iPhones and the new iPad.

Bank of America Corp. went from buying an occasional mobile campaign to paying Phonevalley, the agency run by Publicis’ Mars, a $1 million annual retainer. Google’s AdMob is among the ad-placement companies used by the financial institution, the largest U.S. bank by assets.

“We did take a hard look at iAd and we passed on it,” said Kathryn Condon, a vice president of digital marketing at Bank of America. She said she’s not convinced it will provide more value than AdMob and the other companies the bank uses.”

Read more here.

Read Full Post »

Kin One and Two reach out to Generation Upload

Posted in Board Of Intellectual Capital, FaceBook, internet, Market research, Social Networks, Technology, Wireless, Wireless 2.0, tagged , , , , , , , , , , on May 5, 2010| Leave a Comment »

Here is an interesting newsbit from SFgate.com

“Microsoft’s cell phone rebound begins today with the release of two new phones aimed at social networking fiends.

Kin One and Kin Two are Microsoft’s play for the generation of messaging users who are forever connected to friends through platforms like Facebook, MySpace and Twitter, what some call Generation Upload.

The two phones are now available online at www.verizonwireless.com and will be available for purchase in Verizon Wireless stores May 13. The Kin One will sell for $49.99 with a $100 rebate and 2-year contract while the Kin Two will sell for $99.99 with the same requirements.

I’ve been playing with the Kin One for half a day and it feels like a fresh approach to messaging phones that should complement, along with its bigger brother, Microsoft’s upcoming Windows phone 7 smart phones.

First some basics: The Kin One sports a 2.6-inch screen, a 5 megapixel camera, a portrait slide-out keyboard, a Tegra APX 2600 processor (like in the Zune HD) with GPS, Wi-Fi, an accelerometer and 4GB of storage. The Kin Two has a 3.4-inch screen, a horizontal slide-out keyboard, an 8 megapixel camera, the ability to run 720p video, 8GB of storage along with the same processor, Wi-Fi, GPS and accelerometer of its smaller sibling.

The home screen called Kin Loop is a stream of tiles representing updates from your friends and RSS feeds. Swipe to the right and you can jump to tiles of up to 51 of your favorite friends. To the left of the home screen is your list of apps.

Where things get interesting is the Kin Spot, a circle on the bottom of the screen that remains in almost every screen. When you come across an update, a web page, a picture or video you want to share or upload, you just do a long-press on it and then drag it to the Spot. Then you decide who you want to send it to. From your favorites list or contacts page, you can drag anyone into the Spot and then decide how they’ll receive it. You can e-mail it to them or text message them. Or you can broadcast out your update to your social networks.

Apps like Tweetdeck on the iPhone let you do some of this stuff but using the Spot is fun and it works across your entire phone.

Another innovative thing about the Kin devices is that almost everything you do is backed up to the Kin Studio, which can be accessed from any browser. You can see all your communications you’ve had over the past month, week or day and you can see all your pictures and videos (up to a minute long) you’ve captured. You can also arrange the layout of your Kin device from the Studio.

The Kin devices also have full HTML browser running a version of Internet Explorer with multi-touch for zooming. The media player is built off of Microsoft’s Zune media player, with all of its elegant swooshing menus. The phone has a dedicated search button for searches on your phone, general Bing searches and Bing searches near you. The e-mail client can handle the usual Google, Yahoo, Hotmail as well as Exchange support.”

Read Full Post »

Silicon Valley Gears Up for Acquisitions as Economy Improves

Posted in Board Of Intellectual Capital, Economy, Gerbsman Partners, Intellectual capital, Investments, Market research, Strategy, Technology, Venture Capital, tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , on April 12, 2010| Leave a Comment »

Here is some interresting news from Bloomberg.

“Silicon Valley companies looking to put their cash to work may drive a wave of mergers this year, bankers and venture capitalists say.

Companies are eager to make acquisitions because many of them have cut research budgets, says Robert Ackerman, founder and managing director of Allegis Capital in Palo Alto, California. That means they’re not as able to fall back on their own ingenuity to fuel growth. More businesses are relying on acquisitions to find their next new product or service, he says.

“The product cabinet is bare, but the market continues to move forward,” Ackerman said. “Wherever you see innovation sprint ahead, companies will have a product deficit, and will look to fill it.”

Google Inc., based in Mountain View, is currently one of California’s most acquisitive companies, buying at least five businesses in 2010. It agreed to buy Picnik Inc. last month, acquiring online photo-editing tools. Its purchase of DocVerse provided it with software that lets people share documents over the Internet. The value of the deals wasn’t disclosed.

The state’s largest single deal this year was Shiseido Co.’s purchase of San Francisco-based Bare Escentuals Inc. for about $1.7 billion.

California deal-making plummeted after 2007, when more than 2,670 transactions totaled almost $254 billion. So far this year, there have been about 530, worth $16.7 billion. That’s a higher number than in the first three months of 2009, although the value was greater in that year-ago period, at about $30 billion.

McAfee, Tibco

Local acquisition targets include Santa Clara’s McAfee Inc., Tibco Software Inc. in Palo Alto and Cupertino-based ArcSight Inc., according to Brent Thill, an analyst at UBS AG in San Francisco. McAfee and ArcSight both make programs that protect data, which could be more valuable as cyber threats mount. Tibco’s software helps programs of all kinds share information.

Goldman Sachs Group Inc. also cited San Francisco’s Salesforce.com Inc. and Palo Alto-based VMware Inc. as possibilities — though those companies aren’t the most likely targets, the firm says. Salesforce.com makes online customer- relationship software, while VMware sells so-called virtualization programs, which help computers run more than one operating system. Representatives from all the targets declined to comment or didn’t respond to messages.

Deal Volume

In Northern California, there were 45 deals involving venture-backed startups during the first three months of 2010, according to the National Venture Capital Association. That was the highest number in any quarter in at least five years.

More than 50 companies in California have at least $1 billion in cash and equivalents, which they could use for acquisitions. They’re led by a Bay area trio: San Francisco’s Wells Fargo & Co., with $68 billion; Cisco Systems Inc. in San Jose, with $39.6 billion; and Cupertino-based Apple Inc., with $24.8 billion, according to Bloomberg data.

“There’s a lot of cash on people’s balance sheets, so I think it’s a great time for startups,” said Kate Mitchell, managing director at Scale Venture Partners in Foster City, California. “They see that the faster, better, cheaper venture- backed companies are still growing, and they’re not spending on R&D, so they can be accretive.”

The value of deals in California topped out at $378.1 billion in 2000 during the Internet bubble, when there were more than 2,200 transactions. It took five years for the number of deals to surpass that earlier peak, and the dollar amount has never come close to recapturing the dot-com era’s glory.

Internet Bust

While the latest recession was the worst economic slump since the Great Depression, it actually wasn’t as devastating to California deal-making as the dot-com collapse. After having easy access to venture money and initial public offerings in the late-1990s and 2000, money dried up. The M&A industry hit bottom in 2002, when just 1,505 transactions accounted for $95.3 billion.

The deals crept back up over the next four years, peaking again in 2006 and early 2007. There were 665 in the first quarter of 2007, valued at $59.8 billion. That’s more than three times the number reported last quarter.

Tor Braham, head of technology mergers and acquisitions for Deutsche Bank AG in San Francisco, says mergers are ready to surge again for two reasons.

Pressure’s On?

“Private-equity funds have raised a lot of money before the financial crisis and there’s pressure on them to spend it before those commitments expire,” he said. Also: “Sellers want to get their deals done this year, before the expected increase in capital gains tax rate.”

Private-equity firms raised $538 billion in 2006 and $587 billion in 2007, just before the recession, according to the Private Equity Council in Washington. Capital-gains taxes, meanwhile, could rise above 20 percent for people earning more than $250,000 under budget proposals before Congress.

In the first quarter, Deutsche Bank advised Techwell Inc. in its $370 million takeover by Intersil Corp. The bank also worked with Nimsoft Inc. in its $350 million acquisition by CA Inc., and Francisco Partners on its sale of Numonyx BV to Micron Technology Inc. for about $1.3 billion.”

Read the full article here.

Read Full Post »

Greylock Bats off Market Concerns, Calls Pandora an IPO Candidate

Posted in Board Of Intellectual Capital, Economy, Gerbsman Partners, Investments, IPO news, Market research, tagged , , , , , , , on April 7, 2010| Leave a Comment »

Here is some Techcrunch news.

“Last week we invited Greylock’s David Sze and Reid Hoffman into the studio for a chat about the state of the venture market, with its odd mix of soaring valuations and horrible returns. As it turned out, these two might be the worst guys in Silicon Valley to ask. I don’t say that because they refuse to pay up to be in good companies. (See Sze’s 2006 investment in Facebook—considered shocking at the time due to the company’s $500 million valuation, now considered one of the top trades in Web 2.0 history.) I say that because their portfolio doesn’t seem to be hurting.

We’ll be posting the full interview soon, but first here’s a sneak peak, including this bold statement from Sze about the funds the firm has been investing over the last five-to-seven years: “We think those will be our best funds ever.” Ever? That’s a claim I can’t imagine many Silicon Valley firms making—especially those that were in business during the late 1990s when nearly anything could go public.

Later in the video below, Sze noted that Greylock had three of the five potential blockbuster Web IPO candidates on most bankers’ and analysts’ short list: Facebook, LinkedIn and Pandora. As you can see in the video that last one caught Arrington by surprise and with good reason: A little more than a year ago Pandora was still on deathwatch. We knew it was profitable but, if it’s being bandied about as an IPO-hopeful, things may be even better than people realize. The good thing about being the only online music company to live long enough to go public is you don’t have a ton of competition.”

Read the full article here.

Read Full Post »

Alliance to boost startups, hire more grads

Posted in Board Of Intellectual Capital, Business models, Economy, Investments, Market research, Strategy, Technology, Venture Capital, tagged , , , , , , , , on February 25, 2010| Leave a Comment »

Here is an article from SF Chronicle´s tech section worth reading.

“Intel Corp. and 24 venture capital firms will invest $3.5 billion in U.S. technology startups over the next two years, as part of a broad initiative to boost the nation’s competitiveness and create jobs.

Read Full Post »

« Newer Posts - Older Posts »