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This has been a challenging day of sorrow.

The niece of our Israeli family fell, while rock climbing and did not survive.  She was 20 years old.

We mourn with them, we share our love and prayers with them and our family will say Kaddish this Friday at Temple.

May the memory of one so young, be in our hearts and minds forever.

with the respect and love of the Gerbsman family

Kaddish (קדיש, Qaddish Aramaic: “holy”; alternate spellings, qaddish, ḳaddish) is a prayer found in the Jewish prayer service. The central theme of the Kaddish is the magnification and sanctification of God‘s name. In the liturgy different versions of the Kaddish are used functionally as separators between sections of the service. The term “Kaddish” is often used to refer specifically to “The Mourners’ Kaddish”, said as part of the mourning rituals in Judaism in all prayer services as well as at funerals and memorials. When mention is made of “saying Kaddish”, this unambiguously denotes the rituals of mourning.

The opening words of this prayer are inspired by Ezekiel 38:23, a vision of God becoming great in the eyes of all the nations. The central line of the Kaddish in Jewish tradition is the congregation’s response: יְהֵא שְׁמֵהּ רַבָּא מְבָרַךְ לְעָלַם וּלְעָלְמֵי עָלְמַיָּא (Yehei shmëh rabba mevarakh lealam ulalmey almaya, “May His great name be blessed for ever, and to all eternity”), a public declaration of God’s greatness and eternality.[1] This response is an Aramaic translation of the Hebrew “ברוך שם כבוד מלכותו לעולם ועד” (Blessed be His name, whose glorious kingdom is forever), which is to be found in the Jerusalem Targum (יְהֵא שְׁמֵיהּ רַבָּא מְבָרֵךְ לְעָלְמֵי עַלְמִין) (Genesis 49:2 and Deuteronomy 6:4), and is similar to the wording of Daniel 2:20.

The Mourner’s, Rabbis’ and Complete Kaddish end with a supplication for peace (“Oseh Shalom…”), which is in Hebrew, and is somewhat similar to the Bible Job 25:2.

Along with the Shema and Amidah, the Kaddish is one of the most important and central prayers in the Jewish liturgy.

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Why Successful Branding Still Happens Offline

Agence France-Presse/Getty Images
Does Facebook offer better branding opportunities than word-of-mouth and human interaction?

The Facebook IPO has both the financial and marketing communities abuzz, and with good reason. Facebook is the king of the social media hill, and its growth and ability to attract a loyal and highly networked audience is to be admired.

For brands, however, online social networks are far from the Holy Grail of marketing.  The research is increasingly clear and compelling that for brands that want to be social and generate conversation, a far bigger and more powerful force is real world, face-to-face conversation.

It has been said that online social media is “word of mouth on steroids.” Key to that argument is a belief that online conversations will spread to hundreds or thousands of people (and maybe more) with the click of a mouse. But while that is theoretically possible, it is not the way online sharing usually works. Most links that are shared reach only 5-10 people. And the huge legions of Facebook fans, it turns out, are not so actively engaged with the brands they once “liked.” Fewer than 1% of brand fans on Facebook have any type of active involvement, bringing those huge numbers back down to earth.

Meanwhile, our research finds that 90% of word-of-mouth conversations about brands take place offline, primarily face-to-face, in people’s homes and offices, in restaurants and stores, really anywhere people congregate. These conversations bring with them greater credibility, a greater desire to share with others, and a great likelihood to purchase the products being discussed than conversations that take place online.

So if not via Facebook and other social networking sites, what can brands do to get conversations started? It is important to fight the urge to start your marketing strategy with a particular tool or approach. Instead, start a story that consumers will want to talk about. What are the messages about your brand and category that make you talkworthy?

Next, it’s important to tap the right talkers. Who are the consumer influencers in your category, and your brand advocates? When and where do they talk, about what, and why? Often the people who have credibility when they talk are not the target customer. And the places to reach these influencers will not flow naturally from your media optimization plan unless you’re clearly focused on word of mouth as a primary goal. Media with the largest concentrations of influencers will surprise you.

Once you have your message and target in mind, only then does it make sense to choose the channels through which to reach people and to encourage sharing. And it turns out, the biggest and most productive channel to spark conversation is not online social media, but paid advertising. Fully one-quarter of conversations about brands include an explicit reference to ads. In fact, television advertising is far and away the single biggest driver of consumer conversation. Far from being a dinosaur, as some pundits say, television and other traditional media play a key role in today’s social marketplace.

Today’s consumer marketplace is highly social, but not because of particular platforms or technologies. The businesses that will be the most successful in the future are the ones that embrace a model that puts people– rather than technology – at the center of products, campaigns and market strategies. Those who achieve the greatest success will recognize that there are many ways to tap the power of today’s social consumer.

The great social wave is an opportunity that no business can afford to ignore or look at myopically. It’s happening all around us – and to the continuing surprise of many, it’s mostly happening face-to-face.

Ed Keller and Brad Fay are co-authors of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace, to be published in May by Free Press. They are also principals of the Keller Fay Group, a market research and consulting firm.

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THE BRONX THAT I REMEMBER  http://bronxwebpictures.homestead.com/The-Bronx-I-Remember.html

1. The subway and bus were only a thin dime to ride.
2. Schools were the showcase for the whole country.
3. There were no drugs (almost none).
4. There was very little pornography.
5. There were no divorces, few one parent families, and ‘out-of-wedlock’ events were kept quiet.
6. There was respect for teachers and older people in general.
7. There was almost no violence.
8. The theme of the music of the times, even when it became rock and roll, was love not anger.
9. People made a living and, rich or poor, all knew how to have a good time no matter their status.
10. A great day was going to Orchard Beach, Tibbett’s Brook or City Island .
11. Hanging out on Fordham Rd., Pelham Pkwy, Allerton Ave., Mosholu Parkway or Claremont Park.
12. There was Shorehaven and Freedomland, for awhile anyway. And Cascades Pool on Jerome Avenue .
13. There was no better hot dog than at Gormans on Fordham and Valentine Ave. Or at any local Jewish deli too.
14. The games: King/Queen, curb & stoop ball, stickball and punchball played with ‘Spaldings’ and Pennsy Pinkies.
15. The fruit man, the tool sharpener “knives and scissors!”, the junk man “I cash clothes!”, the Knish man, hot jellied marshmallow man, Bungalow Bar, Good Humor, and the fruit man with his horse and wagon.
16. Only place for pizza was Arthur Ave, and every neighborhood had the best egg creams. But if you were lucky, you went to Krum’s, or the Wedge Inn.
17. There were many local theaters, where every Saturday afternoon you could see many cartoons, a newsreel and a double-feature film show for 15-20 cents! Later, 25 cents! And don’t forget the Lowe’s Paradise, Valentine, RKO Fordham, Globe, Devon, Ascot, Lido , Pelham, Allerton and many, many more!
18. City Island had the best seafood restaurants and fishing all the time.
19. Big eating and coffee hangouts: TeePee diner, Baychester Diner, Chock Full O’ Nuts, the 167th St. & 161st St. Cafeterias, the Red Apple Rest, the Adventurer’s Inn with foot long franks for a quarter (with as much mustard and sauerkraut as you could pile on), Carrol’s and many, many more!!
20. Everybody knew all of the high schools in The Bronx .
21. Fordham Road stores all had their own ornate glitz as far as style goes. And so did those on 170th St , 161st, 167th Streets, Tremont, Burnside, the Grand Concourse and all of the rest!!
22. There were many delicatessens in the 50’s, but very few today. The best? Everyone had their own!! Mine were: The Walton Deli, 170th Street, Beletz Bros. on Tremont, Epstein’s on Jerome and Gun Hill and Schweller’s on Jerome and Mosholu. Their food was from Heaven!
23. Tuxedo and Zaro’s were the great bakeries…I loved the chocolate butter cream with the almonds on the side. And the Black and Whites, Charlotte Russes!!?? Did you forget about Butterflake, Snow Flake, The Garden, Winters, and ALL of the other LOCAL BAKERIES!!? Where are they all now??
24. There were no fast food restaurants in the 50’s and a hamburger tasted like a hamburger. Sorry, forgot White Castle (13 cents each!), Caroll’s in Yonkers , and Wetsons.
25. There were the dances at the Bronxhouse and Mosholu Center, Mt. Eden Jewish Center, Concourse Y, Poe Park on Wednesday evenings Wintergarden and the Concourse Plaza .
26. Big night clubs in The Bronx were Dominicos, Jokers Wild and the Tender Trap; and a couple of dumps on Jerome Avenue, where you could listen to “blue” singer Belle Barth (“A Trip Around the World is Not a Cruise”).
27. How could anyone forget all the poolhalls: Penquin Lounge, Cue Lounge, Nat’s on Burnside and so many more on Allerton and Lydig Aves. and all the major streets in your neighborhood!!
28. Knishes were great at B & G’s on Allerton or at Schweller’s on Jerome and Mosholu. Or at ANY corner deli you went into, anywhere, at any time!!
29. People in The Bronx took pride in owning a Chevy in the 50’s; there was nothing better than General Motors then. The cars would run and run and run, no problems. Well, perhaps a few!! Don’t forget Ford, Chrysler, Plymouth , Buick, Hudson, Nash, Studebaker and those other guys, like the Edsel!!
30. You bought sour pickles right out of the barrel for a nickel, and they were delicious. By the 1960’s they cost a whole quarter. Anyone remember Moishe’s, or Jack’s Appetizing, on Allerton, 170th, and Jerome Ave. & Mosholu!
31. The New York Yankees of course, were and still are, considered the best in baseball. And remember the New York Giants at the Polo Grounds and the Brooklyn Dodgers at Ebbets Field?
32. You come from the Bronx but don’t realize you have an “accent.”
33. You played a lot of games as kids. Depending on whether you were a boy or a girl, you could play: Ringoleveo, Johnny on the Pony, Hide and Seek, Red light, Green light, Simon Sez, kick the can, war, hit the penny, jump rope, double-dutch, A-My Name Is, box ball, box baseball, dodge ball, catch a fly, cans up, running bases, iron tag, skelly, tops, hand ball, stoop ball, slap ball, whiffle ball, relay races, softball, baseball, punchball, stick ball, basketball, horse, around the world, foul shooting, knockout, arm wrestling, Indian wrestling fire escape basketball. And then there were card games like canasta, casino, hearts, pinochle, war and the unhappy game of 52-card pickup.
34. You hung out on people’s stoops, or at the different parks and parkways, the local pizza parlor, hamburger joint (Express), your own courtyard, etc.
35. You learned how to dance at some girl’s backyard or house.
36. You roller skated at Fordham skating rink in skates with wooden wheels. You had rollerskates at home with metal wheels for use on the sidewalks, and you needed a skate key to tighten them around your shoes. Those metal wheels on concrete were deafening!
37. The big sneaker brands were PF Flyers, U.S. Keds and Converse.
38. The guys wore Chino pants with a little strap & buckle in the rear, and the girls wore long wide dresses. Remember gray wool skirts with pink felt poodles on them? The poodles had rhinestone eyes. And men’s & guy’s 3-button collars had that third button there in the back!
39. In the 50’s rock and roll started big teen styles for the first time.
40. Everyone went to a Bar Mitzvah even if you weren’t Jewish.
41. Everyone took their date to Orchard Beach for swimming or the submarine races, or the NYU Bronx Campus overlooking the river.
42. There were 3 main nationalities in The Bronx in the 50’s: Italians, Irish and Jews. Then there was a sprinkling of everyone else.
43. It was the only borough that wasn’t an island and everything was downtown, even Manhattan .
44. In The Bronx, a fire hydrant is a “johnny pump.”
45. Rides on a truck came to your neighborhood to give little kids a ride for a dime. The best one was “The Whip,” which spun you around a track. You got a little prize when you got off, sometimes a folding paper fan, sometimes a straw tube that you inserted two fingers into, that tightened as you tried to pull your fingers out again (Chinese Handcuffs).
46. As a kid, you hit people with water balloons from atop a building, you shot linoleum projectiles from a carpet gun, you shot dried peas from pea shooters, and you shot paperclips at people with a rubberband. Today, you’d probably get arrested for that on weapons possession.
47. You shopped at EJ Korvettes, Robert Hall, Woolworth’s, Alexander’s, A&S. Barney’s was Barney’s Boys Town back then, and not a luxury store. You bought your shoes at National, Miles, A S Beck, Thom McAn, Florsheim, London , Coward, Chandlers who had beautiful matching handbags. And how about Lafayette Electronics and Johns Bargain Stores??
49. Everybody lived near, and shopped at, a local candy store and a local grocery store. They added up your bill on a brown paper bag, with a pencil, or put it down in a book, to be paid later.
50. No malls here, only the local places. Who needed malls with all that we had.
51. Bagel stores start popping up everywhere in the 60’s.
52. Went to Jahn’s Ice Cream Parlor with a big group and had the Kitchen Sink. If it was your birthday (you had to bring your birth certificate), you could get a sundae free. Don’t forget Krums.
53. Everybody knew of somebody who was a “connected guy.”
54. We used the word “swell” that is passe today.
55. In the summer, we all waited for the Good Humor, Bungalow Bar, Mister Softee or Freezer Fresh man to come into our neighborhood to buy ice cream. In the early to mid 50’s, the Good Humor man pushed a cart instead of driving a truck. Remember the bells? A pop was 10-15 cents. A large cup was 15 cents, a small cup was a dime. And a sundae — remember licking the chocolate off the back of the cardboard top? — was a quarter.
56. Many of us would sneak cigarettes and hide them when we got home.
57. When we talked about “the city” we meant Manhattan .
58. The Mets in the 60’s became our substitute for the Dodgers and Giants if you were a National League person.
59. In the 60’s we were ready to drive and hit the night life scene. With the car came the girls.
60. We are all in a select club because we have roots in The Bronx

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Article from GigaOm.

“The investment team at the Kauffman Foundation believes the venture capital industry is broken and they — or rather investors in VC funds — are partially to blame. The report condemns venture firms for being too big, not delivering returns, and not adjusting to the times. But then it blames the situation on a misalignment of incentives: Namely, limited partners that invest in venture firms have done so in a way that encouraged VCs to raise huge funds at a time when huge funds weren’t really warranted. And now, for the Kauffman Foundation at least, the chickens have come home to roost. From the report:

The most significant misalignment occurs because LPs don’t pay VCs to do what they say they will — generate returns that exceed the public market. Instead, VCs typically are paid a 2 percent management fee on committed capital and a 20 percent profit-sharing structure (known as “2 and 20”). This pays VCs more for raising bigger funds, and in many cases allows them to lock in high levels of fee-based personal income even when the general partner fails to return investor capital.

A smaller VC industry is needed

The solutions to the problem — changing the compensation structure, investing in smaller funds where the partners have also committed at least 5 percent of their own capital, investing directly in startups or alongside funds at later stages, and taking more money out of the over-saturated VC market — are already happening. Look at the widespread trend of angels or smaller funds created by a few investors. Or look at the rise of hedge funds or Digital Sky Technologies’ investing directly in hot companies like Twitter or Facebook at crazy valuations.

It’s unclear if other LPs will take the advice issued in this report, but the trends around VC investment these days are fairly clear. There are plenty of firms willing to put small amounts in at an early stage, so they have the option to keep playing if the deal gets hot. And they are just as likely to drop firms quickly around the second (Series B) fundraiser if they aren’t shaping up into a Pinterest or a Spotify. This hit-driven style of investment is a symptom of too much money chasing a new type of startup, and it’s likely that venture investors will compete until much of the return is squeezed out of a hot deal. And that’s no good for limited partners either.

The Kauffman report lists the ways it has decided to solve the mismatch between LPs and venture firms, and it goes into a lot of depth on how to improve the industry overall. But if one agrees with the assessment and solutions offered in the report, it also will result in some serious questions about the startup economy. The venture industry invested $28.4 billion into 3,673 deals in 2011, according to the NVCA and the PWC MoneyTree report. About 50 percent of their total investments were in seed and early-stage companies.

Does less venture money mean fewer startups?

Following the Kauffman Foundation’s suggestions means the pool will shrink. In many ways this is a good thing, as there will be less money chasing the few standout deals, but it also opens the door to thinking about building companies in a connected era. Angels are already picking up some of the VC slack and will likely continue to do so. Once Facebook goes public, I expect we will see a host of newly minted millionaires playing at being an angel or perhaps taking their riches and using it to build something new.

For those without soon-to-be-liquid options, Kickstarter and the gold rush promised by the JOBS Act are also likely to fill the gap. So it’s entirely possible the pool of venture capital will shrink while the pool of startups will remain about the same. In such a scenario, VCs, angels and then the rest of us play the role of investor. It’s a role millions already undertake, with Kickstarter’s seeing $200 million pledged and 22,000 projects funded since its founding.

And the passage of the JOBS Act means startups can now beg for money among the ranks of friends and family who aren’t accredited investors. I for one am leery of this development, believing it ripe for scams. The law also has the side effect of cloaking information about companies until right before they hit the public markets, which I think is the exact opposite of what a bill that encourages consumer investment ought to do. But still, there will be legitimate companies that will be able to start businesses thanks to the bill.

And as lawyers and entrepreneurs get comfortable with the law, new funding platforms should arise. So perhaps the Kauffman Foundation will find itself on the cusp of a trend, from the old-school style of fundraising where an entrepreneur has few choices and has to play by the VC industry’s rules to a crowdsourced and connected era of raising capital that mimics how the Web is changing a variety of businesses. Maybe the VC industry is like Motown. And it’s going to have to adjust to the new reality.”

Read more here.

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We are excited to share that Lauren A. Rothman is featured in Washingtonian Magazine’s April issue highlighting Top Women In Fashion!

Check out the article here: http://styleauteur.com/portfolios/print/top-women-in-fashion/

Women of Fashion

Women who go above and beyond to make sure Washington’s residents have style. By Sarah Zlotnick

In a city that’s not supposed to care all that much about style, some women have done well by helping us with what we wear–and influencing how we shop. Here are some standouts in Washington’s fashion scene.

The Stylists: The services of Styleauteur, Rothman’s fashion-consulting firm, are multifaceted. One day PricewaterhouseCoopers might bring her in for a session on corporate style; the next she might work with a soldier adjusting to civilian life on an amputated leg. Between penning a column on political style for the Huffington Post and dressing government officials on Capitol Hill, Rothman has found a niche amid Washington’s blend of sophistication and practicality. “I work with people who are thirsty for a knowledge about why they should care about fashion,” she says. “And I love getting to educate.”

To view the original article, click here.

To schedule an interview with On-Air Political Style Expert Lauren A. Rothman, please contact:

Web: www.styleauteur.com
Twitter: twitter.com/styleauteur
Facebook: facebook.com/styleauteur
TV Clips: /press

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