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NEWS RELEASE
FlashStock Inc. Closes Seed Round; Develops Stock Photography Platform for Branded Content
FlashStock Inc. is the first-ever platform to provide brands with their own affordable and scalable library of customized images built by a growing network of consumer photographers.
NEW YORK, NY / TORONTO, ON (January 21, 2014) – FlashStock Inc. completes seed stage round of financing to continue development of its on-demand stock photography platform.
FlashStock provides brands a steady stream of customized, on-brand images sourced from a growing global network of consumer photographers in real time via smartphones. The service provides simple, safe and easy to understand rights management, helping to reduce legal and ethical risks associated with the use of social media images in marketing campaigns.
Different from other stock photography services, the FlashStock model allows brands to co-create authentic online and traditional marketing campaigns using on-brand images gleaned from the collections of a select group of photographers called the FlashStock Flasharazzi. The Flasharazzi consists of consumer photographers from around the world who capture brands and/or moments that suit a brand’s described concept. This on-demand service saves brands time and money they would otherwise spend sifting through large photo collections or directing expensive photo shoots. Images are quickly vetted for quality and uploaded to the FlashStock image library, ready for immediate use by client brands.
FlashStock’s platform and incentive program offers photographers the opportunity to be part of a community where they can learn from one another, gain visibility for their work in advertising, and earn between $10 and $200 per month in addition to credit-based incentives. Prospective photographers may apply to join the Flasharazzi by submitting portfolios to www.flashstock.com or flasharazzi@flashstock.com. Portfolios are reviewed and evaluated based on creative merit, quality of work, and geographic location.
Brands can subscribe to FlashStock with fees starting at $1,250 USD per month.
FlashStock’s Board of Directors include:
Tom Arrix, former Vice President of Global Marketing Solutions (North America) at Facebook
Chris Burggraeve, former Chief Marketing Officer of Anheuser-Busch InBev; Founder, Vicomte LLC
William Campbell, former Senior Advisor at JPMorgan Chase & Co and Chief Executive Officer of Global at Citibank
Michael Scissons, Chief Executive Officer of Grid Ventures, Executive Chairman of FlashStock
Grant Munro, Chief Executive Officer of FlashStock
Additional advisors and investors of FlashStock include Kevin Colleran, Ryan Holmes, Jonathan Carson, Shane Steele, Steven Gerbsman, Simon Mansell, Mike Parker and Jonathan Lister among others.
“Marketers around the world are struggling to access high quality, customized images at a reasonable price,” says Michael Scissons, Executive Chairman of FlashStock. “FlashStock offers companies a network of consumer photographers that creates the ability to build customized content catalogues based on their marketing needs.”
“In my time at Facebook it became clear that high quality images (content) drove the best results,” stated Tom Arrix, FlashStock board member and former Vice President of Global Marketing Solutions (North America) at Facebook. “Brands and agencies continue to struggle to deliver consistent, great content, at scale. Cost or lack of budgets to produce the content has always slowed things down. FlashStock is a platform that provides the ability to change this and I’m excited to see its impact on revolutionizing the industry.”
“Far too many companies and agencies assume that it’s okay to use unpaid photos shared via social media without requiring the photographer’s and/or model’s consent,” opined Grant Munro, Chief Executive Officer of FlashStock. “In 2013 we saw a wave of litigation that continued to set precedents on these issues. Among FlashStock’s key commitments, we strive to make rights management easy and safe for companies of all sizes.”
FlashStock is currently accessible through an invite-only or closed beta platform. Companies/brands and photographers can request an invitation by visiting http://www.flashstock.com or by emailing info@flashstock.com. An official public launch will follow later this year.
About FlashStock Inc.
FlashStock Inc. is a provider of customized on-demand visual content to brand-based clients and agencies in North America and the United Kingdom. Working with its global network of consumer photographers, FlashStock adds thousands of client-briefed photographs to its collection each week.
The company’s sales and marketing is headquartered in New York City with development based in Toronto, Canada. The company was founded by Grid Ventures, a New York-based internet advisory and investment firm.
For further information and contact details, please visit www.flashstock.com and connect with us on Twitter, Facebook and LinkedIn.
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12 Major Global Risks That Seem Like Something Out Of A Movie by Steven Perlberg
Investors can envision a stock market correction this year even if they think it ultimately won’t happen.
Then there’s income disparity, unemployment, liquidity issues — these are the risks we anticipate, if not expect.
But what about the other risks out there? The lesser-known unknowns?
The World Economic Forum is out with their list of global risks for 2014, and it of course includes the usual suspects of familiar problems. But the WEF also highlights a few global risks that sound like the very stuff of science fiction or action/adventure.
Unfortunately, many of the risks — like large scale data theft or environmental catastrophes — aren’t that hard to imagine anymore.
Here are the risks that, if realized, would be truly wacky (with commentary from the report):
1. Greater incidence of natural catastrophes (e.g. earthquakes, tsunamis, volcanic eruptions, geomagnetic storms)
“Existing precautions and preparedness measures fail in the face of geophysical disasters such as earthquakes, volcanic activity, landslides, tsunamis or geomagnetic storms, causing widespread disruptions in interconnected supply chains and communication networks.”
2. Greater incidence of man-made environmental catastrophes (e.g. oil spills, nuclear accidents)
“Existing precautions and preparedness measures fail to prevent man-made catastrophes, causing greater harm to lives, human health, infrastructure, property, economic activity and the environment.”
3. Political collapse of a nation of geopolitical importance
“One or more systemically critical countries experience significant erosion of trust and mutual obligations between states and citizens, leading to state collapse, internal violence, regional or global instability and, potentially, military conflict.”
4. Major escalation in organized crime and illicit trade
“Highly organized and very agile global networks commit criminal offences while the illegal trafficking of goods and people spreads unchecked throughout the global economy.”
5. Large-scale terrorist attacks
“Individuals or non-state groups successfully inflict large-scale human or material damage, which is particularly problematic when decentralized and widespread.”
6. Deployment of weapons of mass destruction
“The availability of nuclear, chemical, biological and radiological technologies and materials leads to major international crises.”
7. Pandemic outbreak
“Inadequate disease surveillance systems, failed international coordination and the lack of vaccine production capacity lead to the uncontrolled spread of infectious disease.”
8. Unmanageable burden of chronic disease
“Increasing burden of illness and long-term costs of treatment threaten recent societal gains in life expectancy and quality while overburdening strained economies.”
9. Antibiotic-resistant bacteria
“Growing resistance of deadly bacteria to known antibiotics inhibits the ability to control deadly diseases.”
10. Breakdown of critical information infrastructure and networks
“Systemic failures of critical information infrastructure (CII) and networks negatively impact industrial production, public services and communications.”
11. Escalation in large-scale cyber attacks
“State-sponsored, state-affiliated, criminal or terrorist cyber attacks increase.”
12. Massive incident of data fraud/theft
“Criminal or wrongful exploitation of private data takes place on an unprecedented scale.”
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Please take time to review this video http://www.youtube.com/v/AgYLr_LfhLo?version=3&hl=en_US&rel=0
Always remember and never forget – “Freedom is NOT Free”
Also, say “thank you” to a “Soldier and Veteran” today, for they SERVED
with Honor & Respect
Steve Gerbsman
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San Francisco, January, 2014
The Black Swan Pushes Events to the Tipping Point-Maximizing Enterprise Value in the upcoming Crisis
This article was published by Steven R. Gerbsman and Robert Tillman in May, 2007.
Please read, enjoy and “be prepared”.
Best regards,
Steve Gerbsman
We are currently in one of the best economic times in our countrys history. The stock market is at all time highs, unemployment is at all-time lows, interest rates are low, money is plentiful and deal valuations are high and getting higher. There are, of course, many worrisome trends: terrorism, excessive government spending, trade deficits, high oil prices, immigration and over the longer term, such issues as an aging population and (possibly) global warming. Although problems and worries always exist, in historical terms, times are very good indeed.
The big questions for us as specialists in maximizing enterprise value are:
Will it end?
Yes. Of course. Even fundamentally healthy economies experience frequent and often violent corrections. The current world economy has evolved in many ways over the past decade. All large businesses are international. The primary economies of the world are very tightly linked together. Money is far more liquid and moves around the world with far less “friction” than it did in the past. The pace of technical change continues to increase. Nevertheless, we do not believe that the laws of history, and especially, the laws of human nature, have been repealed.
As always, “The more things change, the more that they remain the same.”
When will it end?
Unfortunately, no one knows the answer to this question. In historical terms, the current economic expansion has continued for a very long time and has survived numerous shocks, including war, a doubling of energy prices, natural disasters and localized economic downturns, such as the bursting of the sub-prime mortgage bubble. It appears to be “ripe” for a downturn. On the other hand, inherently unstable situations often persist for far longer than anyone could believe possible. During the 2000 Internet bubble, it seemed to us for quite some that the old rules of business no longer applied and that 25 year-old CEOs knew something us old guys did not know. When the crash occurred, we were relieved to find out that we were not so obsolete after all.
We did, however, underestimate the staying power of technically insolvent companies with broken or non-existent business models. Many of these companies had significant cash on the balance sheet (offset, of course, by significant liabilities) and investors who continued to infuse more cash far beyond the point of reason. Today, there exist immense pools of uncommitted cash, much of it in the hands of entities, such as private equity funds and hedge funds that are subject to minim al regulatory scrutiny and whose operations are obscured from the public view. In addition, the weakness of the dollar against both the Euro and the Pound Sterling makes U.S. assets a relative bargain. These factors tend to mitigate against an economic downturn. For how much longer they will continue to do so we do not know (and if we did know, we would certainly would not tell).
How will it end?
Fast, hard and unexpectedly. Two recent books shed a great deal of light on the process:
The first book, The Tipping Point by Malcolm Gladwell describes how human behavior causes events to cascade rapidly once a certain critical mass (the “Tipping Point”) has been achieved. Examples in the business world include periodic economic panics and the spread of certain technologies and products, such as personal computers, iPods, cell phones, etc. It is very difficult to predict in advance when the tipping point in any situation will be reached, but history has shown that, once it has been reached, events proceed very quickly.
The second book, The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb describes how highly improbable, and hence unpredictable, events periodically create massive change. The title of the book derives from the observation that the existence of even a single black swan disproves the assertion that all swans are white. Historical examples include the Fall of France at the beginning of World War II, the rise of the Internet and 9/11.
There are many obvious candidates for a “black swan” event that pushes the world economy over “the tipping point” into a downturn – a war with Iran, a nuclear terrorist attack or a worldwide bird flu or small pox epidemic, but generally, it is what you do not see that gets you. We are fundamentally optimists about the long-term prospects of the world economy. In many highly measurable ways, the wor ld really is improving, driven by technological innovation, a lowering of barriers to trade and increasing economic integration. Nevertheless, we are old enough to have lived through many “bumps” along the road and know that such discontinuities will always occur. We believe that we will see a significant economic event sometime over the next 12-18 months, either localized to a particular sector or geographic region or globally.
Our Advice?
Before such an event occurs:
As a board member, investor or stakeholder:
1. Implement tight cash flow, receivables and inventory reporting so that you are alerted to problems early.
2. Focus on the control, preservation and forecasting of CASH on a weekly, monthly and quarterly basis.
3. Require bottoms up forecasting for all aspects of revenue and expense. Have the CEO and CFO defend ALL numbers.
4.. Hold the CEO responsible and accountable for Performance. If you are off the business plan/forecast, re-forecast based on the reality of what is today.
5. Communicate frequently with all parties at interest. Check that the CEO is providing leadership, motivation and morale to the management team and employees.
6. Review all companies in your portfolio. Identify and define action plans to fix weaknesses now.
7. Utilize professional resources to assist in maximizing enterprise value, when appropriate.
When such an event occurs:
Face up to reality and act quickly. When things are going bad, waiting seldom improves them. We have never seen a board of directors act too quickly when faced with a crisis. We have all too frequently seen a board act slowly or not at all.
Call for assistance early. The earlier professionals can get involv ed in the process, the better the potential outcome in maximizing enterprise value. Many times boards request assistance only after a company has run out of cash. Many more options exist to maximize enterprise value if a company has some running room.
About Gerbsman Partners
Gerbsman Partners focuses on maximizing enterprise value for stakeholders and shareholders in under-performing, under-capitalized and under-valued companies and their Intellectual Property. Since 2001, Gerbsman Partners has been involved in maximizing value for 79 technology, medical device, life science, digital marketing/social commerce and solar companies and their Intellectual Property and has restructured/terminated over $810 million of real estate executory contracts and equipment lease/sub-debt obligations. Since inception, Gerbsman Partners has been involved in over $ 2.3 billion of financings, restructurings and M&A transactions.
Gerbsman Partners has offices and strategic alliances in San Francisco, New York, Boston, Orange County, VA/DC, Europe and Israel.
GERBSMAN PARTNERS
Phone: Cell: +1 415 505 4991
Email: steve@gerbsmanpartners.com
Web: www.gerbsmanpartners.com
BLOG of Intellectual Capital: blog.gerbsmanpartners.com
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