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Posts Tagged ‘Date Certain M&A Process’

Advantages of ‘Date-Certain M&A Process over Standard M&A’ – Gerbsman Partners

Every venture capital investor hopes that all his investment will succeed. The reality is, however, that a large percentage of venture investments eventually are shut down.

In the extreme they end in bankruptcy or assignment to creditors. The majority falls into the category of the “living dead.” Such companies are not complete failures, but their prospects do not justify continued investment, yet they are rarely shut down quickly.

Once reality has been recognized, most investors engage investment bankers to sell their investment off through prevailing M&A processes. Unfortunately, seldom with good results.

REASON #1

The main reason for that sad result is a fundamental misunderstanding of buyer psychology. In general, buyers act quickly and pay the highest price only by force of competitive pressure.

Potential buyers of the highest probability are those already familiar with the company for sale, such as competitors, existing investors customers and vendors. Once a sales process starts the seller is very much a diminishing asset. Both financially and organizationally.  Unless compelled to act, potential buyers simply start to draw out the process, submit a low-ball offer when the seller runs out of cash, or try to pick up key employees and customers at no cost.

REASON #2

The second reason is usually a misunderstanding of the psychology and methods of investment bankers.

Most investment bankers do best at selling “hot” companies. Companies whose value is perceived by buyers to be increasing quickly over time, and where there are multiple bidders.

They tend to be more motivated and work harder on such cases because transaction sizes –and resulting commissions– are larger and surrounding publicity can bring in new assignments, among others. They also tend to be more effective in maximizing value in such situations by using time to their advantage, pitting buyers against each other and setting very high expectations.

In a situation where time is not your friend, the actions of standard investment banking practices often make a bad situation much worse. Such actions include assigning less experience B-Teams to smaller transaction size cases, “playing out the process” which works against the seller, and pitting multiple players against each other which can drive away potential buyers who often know far more about the seller than does the banker.

 

THE GERBSMAN PARTNERS Proprietary ‘DATE-CERTAIN’ M&A PROCESS

The most effective solution in situations where time is not on your side is a Date-Certain Merger and Acquisition Process.

Under this proprietary process, the company’s board of directors hires a crisis management/private investment banking firm (‘advisor’) to wind down business operations in an orderly fashion and to maximize the value of their intellectual properties and tangible assets. The Advisor works closely with board and corporate management to:

  • Focus on Control, Preservation and Forecasting of CASH
  • Develop a Strategy/Action Plan and Presentation to Maximize Value of Assets.
  • Plans to include Sales Materials, Due Diligence access. a list of all possible Interested Buyers for Intellectual Properties and Assets and Identify and Retain Key Employees on a go-forward basis.
  • Stabilize and provide Leadership, Motivation and Moral to all Employees.
  • Communicate with the Board of Directors, Senior Management, Senior Lender, Creditors, Vendors and all other Stakeholders in Interest.

THE PROCESS:

The company attorney prepares a simple “As-Is/Where –Is” asset sale documents. This document is very important and includes a “No-Reps or Warrantee” Agreement, as the board, officers and invertors typically do not want any additional exposure on a deal.

The advisor then follows up systematically with ALL potentially interested parties and coordinates their interactions with company personnel, including on-site visits.

Typical terms for a Date-Certain M&A asset sale exclude representations and warranties and include a sales date –typically four to six weeks – from the point of readying sales materials for distribution, a refundable CASH deposit in the range of $200,000, a strong preference for cash consideration and with the ability to close a deal in seven business days.

Date-Certain M&A terms can be varied to suit needs unique to given situations. For instance, the board may choose not to accept any bids, or to allow re-bids if there are multiple competitive bids, and/or allow early bids.

The typical workflow timeline from advisor hiring to transaction close and receipt of consideration is four to six weeks. Such timelines may be extended as circumstances warrant. Upon receipt of considerations, the restructuring/insolvency attorney then distributes funds to creditors and shareholders (if there is sufficient consideration to satisfy creditors), and takes all needed steps to wind down the remaining corporate shell. Typically in coordination with the CFO.

PROCESS ADVANTAGES:

Speed:   – The entire Date-Certain M&A Process can typically be concluded in 4 to 6 Weeks. Creditors and investors receive their money quickly. A negative PR impact on investors and board members related to a drawn out process is eliminated. Where required, such timelines can be reduced to as little as two to three weeks, however severely compressing the process often impacts the final value received during asset auction.

Reduced Cash Requirements:  – Owing to the Date-Certain M&A process’ compressed turn-around time, there is a significantly reduced need for any additional investor cash to support the company during the process.

Maximized Value:  – A quick and effective process during wind-down mode minimizes strain and rapid asset depreciation and thereby preserves enterprise value. The fact that an auction will occur on a certain date typically brings truly interested and qualified parties to the table. In our considerable experience, this process strongly aids in maximizing the final value received.

Cost:  – Advisory fees consist of a retainer and a performance fee, which is a percentage of the sales proceeds.

Control:  – At all time during the process, the board of directors retains complete control. For instance, it can modify the auction terms, or discontinue the auction at any point, thereby preserving all options for as long as possible.

Public Relations:  – As the entire sales process is private, there is no public disclosure. Once closed, the transaction can be portrayed as a sale of the company with all terms kept confidential. Accordingly investors can list the company in their portfolios as sold vs. having gone out of business.

A Clean Exit:  – Upon closing of the auction, considerations received are distributed and the advisor, under the leadership of the insolvency counsel, then takes all remaining steps to effect an orderly shut-down of the remaining corporate entity.

About Gerbsman Partners

Gerbsman Partners focuses on maximizing enterprise value for stakeholders and shareholders in underperforming, undercapitalized and undervalued companies and their intellectual properties. Since 2001, Gerbsman Partners has successfully maximized the values of 107 companies in a wide and diverse spectrum of industries, ranging from technology, life science, medical device, digital marketing, consumer to cyber security, to name only a few.

Since inception in 1980, Gerbsman Partners has successfully restructured/terminated over $810 million of real estate executory contracts and equipment lease/sub-debt obligations, and has been involved in over $2.3 billion of financings, restructuring and M&A transactions.

Gerbsman Partners has offices and strategic alliances  in San Francisco, Orange County CA, Boston, New York, Washington  DC, Mc Lean VA,  Europe and Israel.

 

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The Bidding Process, Procedures for the Sale of certain Assets and Intellectual Property of BioInspire Technologies, Inc.

Further to Gerbsman Partners sales letter of March 26, 2019 regarding the sale of certain assets of BioInspire Technologies, Inc. (“BioInspire”), I am attaching BioInspire’s Data Room due diligence information list, additional information regarding the Assets and Intellectual Property of BioInspire for interested parties bidding on the assets and IP of BioInspire and a draft Asset Purchase Agreement (“APA”).

Prior to the bid date of April 22, 2019, I would encourage and recommend that all interested parties have their counsel speak with Martin Waters Esq., counsel to BioInspire, to discuss any questions or comments of a legal nature relating to the transaction.   Marty is available at 858 350 2308.   Mwaters@wsgr.com

Please review the “Important Legal Notice” below in that potential purchasers should not rely on any information contained provided by Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact.  Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit. 

Ken, Dennis and I will be following up to review the updated Bidding Process, schedule due diligence meetings and answer any questions regarding the “Date Certain M&A Process”.

Any and all the assets of BioInspire will be sold on an “as is, where is” basis and will be subject to “The Bidding Process for Interested Buyers”, outlined below.

Gerbsman Partners (www.gerbsmanpartners.com) has been retained by BioInspire Technologies, Inc. (www.bioinspiretechnologies.com) to solicit interest for the acquisition of all, or substantially all, the assets of BioInspire Technologies, Inc.

 

IMPORTANT LEGAL NOTICE

The information in this memorandum does not constitute the whole or any part of an offer or a contract.

The information contained in this memorandum relating to BioInspire’s Assets has been supplied by BioInspire.  It has not been independently investigated or verified by Gerbsman Partners or its agents.

Potential purchasers should not rely on any information contained in this memorandum or provided by BioInspire, or Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact. Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit.

BioInspire, Gerbsman Partners, and their respective staff, agents, and attorneys, (i) disclaim any and all implied warranties concerning the truth, accuracy, and completeness of any information provided in connection herewith and (ii) do not accept liability for the information, including that contained in this memorandum, whether that liability arises by reasons of BioInspire’s or Gerbsman Partners’ negligence or otherwise. 

Any sale of the BioInspire Assets will be made on an “as-is,” “where-is,” and “with all faults” basis, without any warranties, representations, or guarantees, either express or implied, of any kind, nature, or type whatsoever from, or on behalf of BioInspire or Gerbsman Partners.  Without limiting the generality of the foregoing, BioInspire and Gerbsman Partners and their respective staff, agents, and attorneys, hereby expressly disclaim any and all implied warranties concerning the condition of the BioInspire Assets and any portions thereof, including, but not limited to, environmental conditions, compliance with any government regulations or requirements, the implied warranties of habitability, merchantability, or fitness for a particular purpose.

This memorandum contains confidential information and is not to be supplied to any person without Gerbsman Partners’ prior consent.  This memorandum and the information contained herein are subject to the non-disclosure agreement attached hereto as Exhibit A.

 

The Bidding Process for Interested Buyers

Interested and qualified parties will be expected to sign a nondisclosure agreement (attached hereto as Exhibit A) to have access to key members of the management and intellectual capital teams and the due diligence “war room” documentation (the “Due Diligence Access”).  Each interested party, as a consequence of the Due Diligence Access granted to it, shall be deemed to acknowledge and represent (i) that it is bound by the bidding procedures described herein; (ii) that it has an opportunity to inspect and examine the BioInspire Assets and to review all pertinent documents and information with respect thereto; (iii) that it is not relying upon any written or oral statements, representations, or warranties of BioInspire Inc., Gerbsman Partners, or their respective staff, agents, or attorneys; and (iv) all such documents and reports have been provided solely for the convenience of the interested party, and neither BioInspire nor Gerbsman Partners (or their respective, staff, agents, or attorneys) makes any representations as to the accuracy or completeness of the same.  

Following an initial round of due diligence, interested parties will be invited to participate with a sealed bid, for the acquisition of the BioInspire Assets.  Sealed bids must be submitted so that the bid is actually received by Gerbsman Partners no later than Monday, April 22, 2019 at 3:00 p.m. Pacific Time (the “Bid Deadline”) at BioInspire’s office, located at 2468 Embarcadaro Way, Palo Alto California 94303.  Please also email steve@gerbsmanpartners.com with any bid.

Bids should identify those assets being tendered for in a specific and identifiable way. 

Any person or other entity making a bid must be prepared to provide independent confirmation that they possess the financial resources to complete the purchase where applicable.  All bids must be accompanied by a refundable deposit check in the amount of $100,000 (payable to BioInspire, Inc.).  The winning bidder will be notified within 3 business days after the Bid Deadline.  Non-successful bidders will have their deposit returned to them.

BioInspire reserves the right to, in its sole discretion, accept or reject any bid, or withdraw any or all assets from sale.  Interested parties should understand that it is expected that the highest bid will be chosen as the winning bidder and bidders may not have the opportunity to improve their bids after submission.

BioInspire will require the successful bidder to close within 7 business days.  Any or all of the assets of BioInspire will be sold on an “as is, where is” basis, with no representation or warranties whatsoever.

All sales, transfer, and recording taxes, stamp taxes, or similar taxes, if any, relating to the sale of the BioInspire Assets shall be the sole responsibility of the successful bidder and shall be paid to BioInspire at the closing of each transaction.

For additional information, please see below and/or contact:

 

Steven R. Gerbsman                                                                                                     

steve@gerbsmanpartners.com                  

 

Kenneth Hardesty

ken@gerbsmanpartners.com

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The Bidding Process, Procedures for the Sale of certain Assets and Intellectual Property of BioInspire Technologies, Inc.

Further to Gerbsman Partners sales letter of March 26, 2019 regarding the sale of certain assets of BioInspiret Technologies, Inc. (“BioInspire”), I am attaching BioInspire’s Data Room due diligence information list and additional information regarding the Assets and Intellectual Property of BioInspire for interested parties bidding on the assets and IP of BioInspire,

Please review the “Important Legal Notice” below in that potential purchasers should not rely on any information contained provided by Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact.  Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit. 

Ken, Dennis and I will be following up to review the updated Bidding Process, schedule due diligence meetings and answer any questions regarding the “Date Certain M&A Process”.

I will be sending out a draft Asset Purchase Agreement “APA” next week prior to the bid date of April 22, 2019.

Any and all the assets of BioInspire will be sold on an “as is, where is” basis and will be subject to “The Bidding Process for Interested Buyers”, outlined below.

Gerbsman Partners (www.gerbsmanpartners.com) has been retained by BioInspire Technologies, Inc. (www.bioinspiretechnologies.com) to solicit interest for the acquisition of all, or substantially all, the assets of BioInspire Technologies, Inc.

 

IMPORTANT LEGAL NOTICE

The information in this memorandum does not constitute the whole or any part of an offer or a contract.

The information contained in this memorandum relating to BioInspire’s Assets has been supplied by BioInspire.  It has not been independently investigated or verified by Gerbsman Partners or its agents.

Potential purchasers should not rely on any information contained in this memorandum or provided by BioInspire, or Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact. Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit.

BioInspire, Gerbsman Partners, and their respective staff, agents, and attorneys, (i) disclaim any and all implied warranties concerning the truth, accuracy, and completeness of any information provided in connection herewith and (ii) do not accept liability for the information, including that contained in this memorandum, whether that liability arises by reasons of BioInspire’s or Gerbsman Partners’ negligence or otherwise. 

Any sale of the BioInspire Assets will be made on an “as-is,” “where-is,” and “with all faults” basis, without any warranties, representations, or guarantees, either express or implied, of any kind, nature, or type whatsoever from, or on behalf of BioInspire or Gerbsman Partners.  Without limiting the generality of the foregoing, BioInspire and Gerbsman Partners and their respective staff, agents, and attorneys, hereby expressly disclaim any and all implied warranties concerning the condition of the BioInspire Assets and any portions thereof, including, but not limited to, environmental conditions, compliance with any government regulations or requirements, the implied warranties of habitability, merchantability, or fitness for a particular purpose.

This memorandum contains confidential information and is not to be supplied to any person without Gerbsman Partners’ prior consent.  This memorandum and the information contained herein are subject to the non-disclosure agreement attached hereto as Exhibit A.

 

The Bidding Process for Interested Buyers

Interested and qualified parties will be expected to sign a nondisclosure agreement (attached hereto as Exhibit A) to have access to key members of the management and intellectual capital teams and the due diligence “war room” documentation (the “Due Diligence Access”).  Each interested party, as a consequence of the Due Diligence Access granted to it, shall be deemed to acknowledge and represent (i) that it is bound by the bidding procedures described herein; (ii) that it has an opportunity to inspect and examine the Igenica Assets and to review all pertinent documents and information with respect thereto; (iii) that it is not relying upon any written or oral statements, representations, or warranties of BioInspire Inc., Gerbsman Partners, or their respective staff, agents, or attorneys; and (iv) all such documents and reports have been provided solely for the convenience of the interested party, and neither BioInspire nor Gerbsman Partners (or their respective, staff, agents, or attorneys) makes any representations as to the accuracy or completeness of the same.  

Following an initial round of due diligence, interested parties will be invited to participate with a sealed bid, for the acquisition of the BioInspire Assets.  Sealed bids must be submitted so that the bid is actually received by Gerbsman Partners no later than Monday, April 22, 2019 at 3:00 p.m. Pacific Time (the “Bid Deadline”) at BioInspire’ s office, located at 2468 Embarcadaro Way, Palo Alto California 94303.  Please also email steve@gerbsmanpartners.com with any bid.

Bids should identify those assets being tendered for in a specific and identifiable way. 

Any person or other entity making a bid must be prepared to provide independent confirmation that they possess the financial resources to complete the purchase where applicable.  All bids must be accompanied by a refundable deposit check in the amount of $100,000 (payable to BioInspire, Inc.).  The winning bidder will be notified within 3 business days after the Bid Deadline.  Non-successful bidders will have their deposit returned to them.

BioInspire reserves the right to, in its sole discretion, accept or reject any bid, or withdraw any or all assets from sale.  Interested parties should understand that it is expected that the highest bid will be chosen as the winning bidder and bidders may not have the opportunity to improve their bids after submission.

BioInspire will require the successful bidder to close within 7 business days.  Any or all of the assets of BioInspire will be sold on an “as is, where is” basis, with no representation or warranties whatsoever.

All sales, transfer, and recording taxes, stamp taxes, or similar taxes, if any, relating to the sale of the BioInspire Assets shall be the sole responsibility of the successful bidder and shall be paid to BioInspire at the closing of each transaction.

For additional information, please see below and/or contact:

 

Steven R. Gerbsman                                                                                                     

steve@gerbsmanpartners.com                  

 

Kenneth Hardesty

ken@gerbsmanpartners.com

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SALE OF BioInspire Technologies, Inc.

Gerbsman Partners (www.gerbsmanpartners.com) has been retained by BioInspire Technologies, Inc. (www.bioinspiretechnologies.com) to solicit interest for the acquisition of all, or substantially all, the assets of BioInspire Technologies, Inc. 

BioInspire Technologies (BioInspire) is a privately held biotechnology company located in Palo Alto, California, founded in 2009. BioInspire has developed a bioabsorbable, drug eluting implant for targeted drug delivery with initial focus in the ENT market.  The acquisition of BioInspire enables immediate access to proprietary technology and preclinical combination products.

BioInspire has a patent portfolio that consists of eight (8) US patents covering broad claims covering product formulation, indications, manufacturing and methods of delivery.  These cover multiple applications in the pipeline.

BioInspire has developed: 

  • A novel technology for targeted drug delivery via a protein based, bioabsorbable implant, SinuBand
  • Techniques for manufacture and testing of the SinuBand implant
  • Approved 510(k) for the SinuBand implant (w/o API)
  • Eight (8) US patents with pending applications in EU
  • Patented delivery method for ENT applications

BioInspire has no recurring revenues, product or collaboration related. Its value lies in the preclinical and clinical assets produced by its underlying and proprietary technology.

 

IMPORTANT LEGAL NOTICE:

The information in this memorandum does not constitute the whole or any part of an offer or a contract.

The information contained in this memorandum relating to BioInspire’s Assets has been supplied by BioInspire.  It has not been independently investigated or verified by Gerbsman Partners or its agents.Potential purchasers should not rely on any information contained in this memorandum or provided by BioInspire, or Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact. Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit.

BioInspire, Gerbsman Partners, and their respective staff, agents, and attorneys, (i) disclaim any and all implied warranties concerning the truth, accuracy, and completeness of any information provided in connection herewith and (ii) do not accept liability for the information, including that contained in this memorandum, whether that liability arises by reasons of BioInspire’s or Gerbsman Partners’ negligence or otherwise.  

Any sale of the BioInspire Assets will be made on an “as-is,” “where-is,” and “with all faults” basis, without any warranties, representations, or guarantees, either express or implied, of any kind, nature, or type whatsoever from, or on behalf of BioInspire or Gerbsman Partners.  Without limiting the generality of the foregoing, BioInspire and Gerbsman Partners and their respective staff, agents, and attorneys, hereby expressly disclaim any and all implied warranties concerning the condition of the BioInspire Assets and any portions thereof, including, but not limited to, environmental conditions, compliance with any government regulations or requirements, the implied warranties of habitability, merchantability, or fitness for a particular purpose.

This memorandum contains confidential information and is not to be supplied to any person without Gerbsman Partners’ prior consent.  This memorandum and the information contained herein are subject to the non-disclosure agreement attached hereto as Exhibit A.

 

Historical Company Information

BioInspire was founded to develop novel technologies to address targeted therapeutics via resorbable stint/implant technology.  Initial development focused on the cardiovascular market.  Later focus transitioned to ENT markets for clinical success.

SinuBand FP Sinus Implant is a two-sided, sterile, single-use, bioresorbable dressing (Figure 1) that is applied after ethmoidectomy performed as part of endoscopic sinus surgery (ESS).  The implant matrix is made from Fibrinogen Concentrate (Human), Polyethylene Glycol 400, Calcium Chloride Dihydrate and Riboflavin.  Each implant contains 300-1200 µg fluticasone propionate (FP), an intranasal corticosteroid.  Implants are two-sided with a white side to be placed against the mucosa and a yellow side containing a colorant (riboflavin), so that it is visible while it is being positioned on the sinus mucosa.  The implant is pre-loaded in a single-use, disposable delivery tool for ease of insertion and positioning in the post-surgical ethmoid sinus.  SinuBand FP Sinus Implant has a preliminary classification by the Office of Combination Products (OCP) as a biologic (BLA) combination product with biologic (Fibrinogen Concentrate [Human]), drug (FP) and device (delivery tool) constituent parts.

SinuBand FP is an implant that is to be used as a sinus dressing following ESS.  A delivery tool pre-loaded with the implant is part of the product configuration to ease insertion of the implant through the nasal passage and placement on the ethmoid sinus surface.  The dimensions of each implant to be inserted into the sinus are 2 cm x 0.9 cm with thickness < 0.5 mm.

 

BioInspire Company Profile

BioInspire Technologies (BioInspire) developed SinuBand FP (Fluticasone Propionate), a sinus implant intended for use following ethmoid sinus surgery to maintain sinus patency and serve as an adhesion barrier.  The product reduces surgical edema and inflammation following ESS.  SinuBand FP is a combination product with biologic (Fibrinogen Concentrate [Human]), drug (FP) and device (delivery tool) constituent parts.

The biologic component, Fibrinogen Concentrate, provides the structural matrix for the implant, similar to the use of a synthetic polymer in traditional nasal/sinus packing materials.  Fibrinogen was chosen as the optimal material for the SinuBand products for several reasons:

  • It can be formulated to create a solid, non-adherent film when dry with sufficient mechanical strength to allow ease of delivery.
  • It conforms to and creates a barrier on the surface of the tissue while maintaining patency of the sinus; it does not obstruct breathing or normal post-operative sinus drainage.
  • It is fully biocompatible and bioresorbable within the early post-operative period.

 

Impact of Technology on the Market and Why BioInspire Assets are Attractive

SinuBand Nasal Dressing: Cleared 510(k):

BioInspire’s SinuBand Nasal/Sinus Dressing is a Class I device that was cleared on July 27, 2016 under premarket notification review (K160101) by the Center for Devices and Radiological Health (CDRH).  SinuBand is indicated for use in patients undergoing nasal/sinus surgery as a space-occupying dressing to separate mucosal surfaces and prevent formation of adhesions (SinuBand 510 (k) Summary).

SinuBand addresses Unmet Clinical Need

Intranasal steroids (sprays) are first-line therapy but poor compliance limits usage and effectiveness.  Also, nasal sprays are unable to reach sinuses for full therapeutic impact.  The alternative, oral steroids, are effective but have severe side-effects.  Intranasal steroids can be used for surgical management Surgical Management.  However, the underlying inflammatory disease continues.  Post-surgical polyps and adhesion result in interventions.  Medical therapy limitations apply to post-op care.  SinuBand fills this unmet need by providing directed therapeutic impact via effective drug delivery as a vehicle to manage mucosal inflammation.  The highly conformable film adheres to any wound or mucosal surface.  SinuBand elutes fluticasone propionate post application and fully resorbs.

BioInspire’s Assets

  • Intellectual Property
  • Preclinical and safety studies have been completed on the SinuBand FP product demonstrating safety and efficacy
  • Clinical feasibility via a controlled, randomized, partially double blinded study
  • Techniques for manufacture and testing of the SinuBand implant

Development Pipeline

Initial pipeline focus is on optimizing steroid delivery in post-surgical and then allergic rhinitis applications.  Multiple FDA pre-sub interactions have improved clarity on the post-surgical regulatory path.  There is significant potential for expanding indications to other ENT and non-ENT indication

The assets of BioInspire will be sold in whole or in part (collectively, the “BioInspire Assets”). The sale of these assets is being conducted with the cooperation of BioInspire.  BioInspire and its consultants will be available to assist purchasers with due diligence and a prompt, efficient transition to new ownership.

The Bidding Process for Interested Buyers

Interested and qualified parties will be expected to sign a nondisclosure agreement (attached hereto as Exhibit A) to have access to key members of the management and intellectual capital teams and the due diligence “war room” documentation (the “Due Diligence Access”).  Each interested party, as a consequence of the Due Diligence Access granted to it, shall be deemed to acknowledge and represent (i) that it is bound by the bidding procedures described herein; (ii) that it has an opportunity to inspect and examine the Igenica Assets and to review all pertinent documents and information with respect thereto; (iii) that it is not relying upon any written or oral statements, representations, or warranties of BioInspire Inc., Gerbsman Partners, or their respective staff, agents, or attorneys; and (iv) all such documents and reports have been provided solely for the convenience of the interested party, and neither BioInspire nor Gerbsman Partners (or their respective, staff, agents, or attorneys) makes any representations as to the accuracy or completeness of the same.  

Following an initial round of due diligence, interested parties will be invited to participate with a sealed bid, for the acquisition of the BioInspire Assets.  Sealed bids must be submitted so that the bid is actually received by Gerbsman Partners no later than Monday, April 22, 2019 at 3:00 p.m. Pacific Time (the “Bid Deadline”) at Igenica’s office, located at 863A Mitten Road Ste. 100B2, Burlingame, California 94010.  Please also email steve@gerbsmanpartners.com with any bid.

Bids should identify those assets being tendered for in a specific and identifiable way. 

Any person or other entity making a bid must be prepared to provide independent confirmation that they possess the financial resources to complete the purchase where applicable.  All bids must be accompanied by a refundable deposit check in the amount of $100,000 (payable to BioInspire, Inc.).  The winning bidder will be notified within 3 business days after the Bid Deadline.  Non-successful bidders will have their deposit returned to them.

BioInspire reserves the right to, in its sole discretion, accept or reject any bid, or withdraw any or all assets from sale.  Interested parties should understand that it is expected that the highest bid will be chosen as the winning bidder and bidders may not have the opportunity to improve their bids after submission. 

BioInspire will require the successful bidder to close within 7 business days.  Any or all of the assets of Igenica will be sold on an “as is, where is” basis, with no representation or warranties whatsoever.

All sales, transfer, and recording taxes, stamp taxes, or similar taxes, if any, relating to the sale of the BioInspire Assets shall be the sole responsibility of the successful bidder and shall be paid to BioInspire at the closing of each transaction.

 

For additional information, please see below and/or contact:

Steven R. Gerbsman                                                                                   

steve@gerbsmanpartners.com                                  

 

Kenneth Hardesty

ken@gerbsmanpartners.com

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The Bidding Process, Procedures for the Sale of certain Assets and Intellectual Property of TrueFacet. Inc.

Further to Gerbsman Partners sales letter of February 20,2019 regarding the sale of certain assets of TrueFacet, Inc. (“TrueFacet”), I am attaching a link below for updated information power point regarding the Assets and Intellectual Property of TrueFacet for interested parties bidding on the assets and IP of TrueFacet, TrueFacet’s Data Room due diligence information list and a draft Asset Purchase Agreement (“APA”). 

https://www.dropbox.com/s/fra03q5w3p2ozmg/TF_Deck_2019.pdf?dl=0

Prior to the bid date of March 22, 2019, I would encourage and recommend that all interested parties have their counsel speak with Salil Gandhi Esq., counsel to TrueFacet, to discuss any questions or comments of a legal nature relating to the transaction.   Salil is available at 212 813 8866 salilgandhi@goodwinlaw.com.

Please review the “Important Legal Notice” below in that potential purchasers should not rely on any information contained provided by Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact.  Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit. 

Ken, Dennis and I will be following up to review the updated Bidding Process, schedule due diligence meetings and answer any questions regarding the “Date Certain M&A Process”.

Any and all the assets of TrueFacet will be sold on an “as is, where is” basis and will be subject to “The Bidding Process for Interested Buyers”, outlined below.

Gerbsman Partners (http://www.gerbsmanpartners.com) has been retained by TrueFacet (https://www.truefacet.com) to solicit interest for the acquisition of part or substantially all of TrueFacet’s assets, including its Intellectual Property (“IP”), in whole or in part (collectively, the “TrueFacet Assets”).

 

IMPORTANT LEGAL NOTICE

The information in this memorandum does not constitute the whole or any part of an offer or a contract, nor does it purport to contain all information that may be required or relevant to a recipient’s evaluation of any transaction and recipients will be responsible for conducting their own investigations and analysis.

The information contained in this memorandum relating to the TrueFacet Assets has been supplied by TrueFacet. It has not been independently investigated or verified by Gerbsman Partners, its agents or any other party.

Potential purchasers should not rely on any information contained in this memorandum or provided by TrueFacet or Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact. Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit.

TrueFacet and Gerbsman Partners, and their respective staff, agents, and attorneys, (i) disclaim any and all implied warranties concerning the truth, accuracy, completeness and reasonableness of any information provided in connection herewith and (ii) do not accept liability for the information provided in connection herewith, including information contained in this memorandum, whether that liability arises by reasons of TrueFacet’s or Gerbsman Partners’ negligence or otherwise.

Any sale of the TrueFacet Assets will be made on an “as-is, where-is,” and “with all faults” basis, without any warranties, representations, or guarantees, either express or implied, of any kind, nature, or type whatsoever from, or on behalf of TrueFacet and Gerbsman Partners. Without limiting the generality of the foregoing, TrueFacet and Gerbsman Partners and their respective staff, agents, and attorneys, hereby expressly disclaim any and all implied warranties concerning the condition of the TrueFacet Assets and any portions thereof, including, but not limited to, environmental conditions, compliance with any government regulations or requirements, the implied warranties of habitability, merchantability, or fitness for a particular purpose.

Except as otherwise noted, this memorandum speaks as of the date hereof.  The delivery of this memorandum should not and does not create any implication that there has been no change in the business and affairs of TrueFacet since such date.  Neither TrueFacet nor Gerbsman Partners, or their respective staff, agents and attorneys, undertakes any obligation to update any information contained herein.

This memorandum contains confidential information and is not to be supplied to any person without Gerbsman Partners’ prior consent. This memorandum and the information contained herein are subject to the non-disclosure agreement attached hereto as Exhibit A.

 

The Bidding Process for Interested Buyers

Interested and qualified parties will be required to sign a Non-Disclosure Agreement (attached hereto as Attachment A) to have access to key members of management and intellectual capital teams and the due diligence “war room” documentation (“Due Diligence Access”). Each interested party, as a consequence of the Due Diligence Access granted to it, shall be deemed to acknowledge and represent (i) that it acknowledges and agrees to the bidding procedures described herein; (ii) that it has had an opportunity to inspect and examine the TrueFacet Assets and to review all pertinent documents and information with respect thereto; (iii) that it is not relying upon any written or oral statements, representations, or warranties of TrueFacet or Gerbsman Partners, or their respective staff, agents, or attorneys; and (iv) all such documents and reports have been provided solely for the convenience of the interested party, and TrueFacet and Gerbsman Partners (and their respective staff, agents, or attorneys) do not make any representations as to the accuracy or completeness of the same.  

Following an initial round of due diligence, interested parties will be invited to participate with a sealed bid, for the acquisition of all or part of the TrueFacet Assets. Each sealed bid must be submitted so that it is received by the Company no later than Tuesday, March 22, 2019 at 3:00pm Eastern Daylight Time (the “Bid Deadline”) at TrueFacet’s office, located at 530 7th Avenue # 1502, New York, NY. 10018.  Please also email steve@gerbsmanpartners.com with any bid.  For additional information regarding bid requirements and considerations, please contact Steve Gerbsman at steve@gerbsmanpartners.com.

Any person or other entity making a bid must be prepared to provide independent confirmation that they possess the financial resources to complete the purchase.  All bids must be accompanied by a refundable deposit in the amount of $200,000 (payable to TrueFacet, Inc.).  The deposit should be wired to TrueFacet’s attorneys (information will be provided).  The winning bidder will be notified within 3 business days of the Bid Deadline. The deposit will be held in trust by TrueFacet counsel.  Unsuccessful bidders will have their deposit returned to them within 3 business days of notification that they are an unsuccessful bidder. 

TrueFacet is free to conduct the sale process as it determines in its sole discretion (including, without limitation, terminating further participation in the process by any party, negotiating with prospective purchasers and entering into an agreement with respect to a sale transaction without prior notice to you or any other person) and any procedures relating to such transaction may be changed at any time without prior notice to you or any other person.  For greater certainty, TrueFacet reserves the right to, in its sole discretion, accept or reject any bid, or withdraw any or all assets from sale.  Interested parties should understand that it is expected that the highest and best bid submitted will be chosen as the winning bidder and bidders may not have the opportunity to improve their bids after submission.  

TrueFacet will require the successful bidder to close within 7 business days from the Bid Deadline. Any or all of the assets of TrueFacet will be sold on an “as is, where is” basis, with no representation or warranties whatsoever. 

All sales, transfer, and recording taxes, stamp taxes, or other taxes, if any, relating to the sale of the TrueFacet Assets shall be the sole responsibility of the successful bidder and shall be paid to TrueFacet at the closing of each transaction. 

For additional information, please see below and/or contact: 

 

Steven R. Gerbsman                                           

steve@gerbsmanpartners.com 

 

Ken Hardesty

ken@gerbsmanpartners.com 

Read Full Post »

The Bidding Process, Procedures for the Sale of certain Assets and Intellectual Property of TrueFacet. Inc

Further to Gerbsman Partners sales letter of February 20,2019 regarding the sale of certain assets of TrueFacet, Inc. (“TrueFacet”), I am attaching a link below for updated information power point regarding the Assets and Intellectual Property of TrueFacet for interested parties bidding on the assets and IP of TrueFacet and TrueFacet’s Data Room due diligence information list. 

Ken, Dennis and I will be following up to review the updated Bidding Process, schedule due diligence meetings and answer any questions regarding the “Date Certain M&A Process”.

I will be sending out a draft Asset Purchase Agreement “APA” in a couple of weeks prior to the bid date of March 22, 2019.

Any and all the assets of TrueFacet will be sold on an “as is, where is” basis and will be subject to “The Bidding Process for Interested Buyers”, outlined below.

Gerbsman Partners (http://www.gerbsmanpartners.com) has been retained by TrueFacet (https://www.truefacet.com) to solicit interest for the acquisition of part or substantially all of TrueFacet’s assets, including its Intellectual Property (“IP”), in whole or in part (collectively, the “TrueFacet Assets”).

 

IMPORTANT LEGAL NOTICE

The information in this memorandum does not constitute the whole or any part of an offer or a contract, nor does it purport to contain all information that may be required or relevant to a recipient’s evaluation of any transaction and recipients will be responsible for conducting their own investigations and analysis.

The information contained in this memorandum relating to the TrueFacet Assets has been supplied by TrueFacet. It has not been independently investigated or verified by Gerbsman Partners, its agents or any other party.

Potential purchasers should not rely on any information contained in this memorandum or provided by TrueFacet or Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact. Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit.

TrueFacet and Gerbsman Partners, and their respective staff, agents, and attorneys, (i) disclaim any and all implied warranties concerning the truth, accuracy, completeness and reasonableness of any information provided in connection herewith and (ii) do not accept liability for the information provided in connection herewith, including information contained in this memorandum, whether that liability arises by reasons of TrueFacet’s or Gerbsman Partners’ negligence or otherwise. 

Any sale of the TrueFacet Assets will be made on an “as-is, where-is,” and “with all faults” basis, without any warranties, representations, or guarantees, either express or implied, of any kind, nature, or type whatsoever from, or on behalf of TrueFacet and Gerbsman Partners. Without limiting the generality of the foregoing, TrueFacet and Gerbsman Partners and their respective staff, agents, and attorneys, hereby expressly disclaim any and all implied warranties concerning the condition of the TrueFacet Assets and any portions thereof, including, but not limited to, environmental conditions, compliance with any government regulations or requirements, the implied warranties of habitability, merchantability, or fitness for a particular purpose.

Except as otherwise noted, this memorandum speaks as of the date hereof.  The delivery of this memorandum should not and does not create any implication that there has been no change in the business and affairs of TrueFacet since such date.  Neither TrueFacet nor Gerbsman Partners, or their respective staff, agents and attorneys, undertakes any obligation to update any information contained herein.

This memorandum contains confidential information and is not to be supplied to any person without Gerbsman Partners’ prior consent. This memorandum and the information contained herein are subject to the non-disclosure agreement attached hereto as Exhibit A.

 

The Bidding Process for Interested Buyers

Interested and qualified parties will be required to sign a Non-Disclosure Agreement (attached hereto as Attachment A) to have access to key members of management and intellectual capital teams and the due diligence “war room” documentation (“Due Diligence Access”). Each interested party, as a consequence of the Due Diligence Access granted to it, shall be deemed to acknowledge and represent (i) that it acknowledges and agrees to the bidding procedures described herein; (ii) that it has had an opportunity to inspect and examine the TrueFacet Assets and to review all pertinent documents and information with respect thereto; (iii) that it is not relying upon any written or oral statements, representations, or warranties of TrueFacet or Gerbsman Partners, or their respective staff, agents, or attorneys; and (iv) all such documents and reports have been provided solely for the convenience of the interested party, and TrueFacet and Gerbsman Partners (and their respective staff, agents, or attorneys) do not make any representations as to the accuracy or completeness of the same.  

Following an initial round of due diligence, interested parties will be invited to participate with a sealed bid, for the acquisition of all or part of the TrueFacet Assets. Each sealed bid must be submitted so that it is received by the Company no later than Tuesday, March 22, 2019 at 3:00pm Eastern Daylight Time (the “Bid Deadline”) at TrueFacet’s office, located at 530 7th Avenue # 1502, New York, NY. 10018.  Please also email steve@gerbsmanpartners.com with any bid.  For additional information regarding bid requirements and considerations, please contact Steve Gerbsman at steve@gerbsmanpartners.com.

Any person or other entity making a bid must be prepared to provide independent confirmation that they possess the financial resources to complete the purchase.  All bids must be accompanied by a refundable deposit in the amount of $200,000 (payable to TrueFacet, Inc.).  The deposit should be wired to TrueFacet’s attorneys (information will be provided).  The winning bidder will be notified within 3 business days of the Bid Deadline. The deposit will be held in trust by TrueFacet counsel.  Unsuccessful bidders will have their deposit returned to them within 3 business days of notification that they are an unsuccessful bidder. 

TrueFacet is free to conduct the sale process as it determines in its sole discretion (including, without limitation, terminating further participation in the process by any party, negotiating with prospective purchasers and entering into an agreement with respect to a sale transaction without prior notice to you or any other person) and any procedures relating to such transaction may be changed at any time without prior notice to you or any other person.  For greater certainty, TrueFacet reserves the right to, in its sole discretion, accept or reject any bid, or withdraw any or all assets from sale.  Interested parties should understand that it is expected that the highest and best bid submitted will be chosen as the winning bidder and bidders may not have the opportunity to improve their bids after submission.  

TrueFacet will require the successful bidder to close within 7 business days from the Bid Deadline. Any or all of the assets of TrueFacet will be sold on an “as is, where is” basis, with no representation or warranties whatsoever.

All sales, transfer, and recording taxes, stamp taxes, or other taxes, if any, relating to the sale of the TrueFacet Assets shall be the sole responsibility of the successful bidder and shall be paid to TrueFacet at the closing of each transaction. 

For additional information, please see below and/or contact: 

Steven R. Gerbsman                                           

steve@gerbsmanpartners.com 

Ken Hardesty

ken@gerbsmanpartners.com 

 

Read Full Post »

SALE OF TrueFacet, Inc. 

Gerbsman Partners – http://gerbsmanpartners.com – has been retained by TrueFacet, Inc. (“TrueFacet”, or the “Company”) (https://www.truefacet.com), to solicit interest for the acquisition in whole or in part of all or substantially all of TrueFacet assets, including its intellectual property (“IP”) and its experienced team that has deep domain knowledge and technology expertise (collectively, the “TrueFacet Assets”).

Headquartered in New York City, TrueFacet is the trusted certified pre-owned marketplace for jewelry and watches, where people can shop & sell with confidence knowing every piece is price optimized and guaranteed to be authentic. TrueFacet has over 80K SKUs of top branded supply by Rolex, Cartier, Tiffany, and more available for purchase on its site. The company is also the first to partner with the major jewelry and watch brands including Longines (Swatch Group), Zenith, and over 30 others.

The TrueFacet team has deep relationships with major jewelry and watch brands, and the expertise required to source supply globally in an industry where supply is tough to get.  Access to this supply, combined with the systems and technology platform the team has built since its founding in 2014, constitute the foundation from which rapid growth in this emerging category is possible.

TrueFacet derives revenue from selling jewelry/watches to buyers and allowing consumers to trade-in via TrueFacet’s trade-in program. TrueFacet earns a take rate (commission) when an item sells. In the trade-in program, TrueFacet earns a commission on the items being traded in as well as the one being sold.

Sales for 2018 were approximately $32M and in 2017 were $40M. Net revenue in 2018 was approximately $4M and in 2017 was $4.6M.

TrueFacet has ~$500M of watches and jewelry available for purchase on its site with almost no capital investment in inventory. TrueFacet invests its capital in technology and marketing.

TrueFacet has raised approximately $25 million from leading institutional investors including Maveron, Freestyle Capital, Khosla, Social Leverage, Joe Montana’s Fund, Blue Scorpion, Leon Capital Group, and others. TrueFacet also has approximately $2M in venture debt from WTI.

IMPORTANT LEGAL NOTICE:

The information in this memorandum does not constitute the whole or any part of an offer or a contract, nor does it purport to contain all information that may be required or relevant to a recipient’s evaluation of any transaction and recipients will be responsible for conducting their own investigations and analysis.

The information contained in this memorandum relating to the TrueFacet Assets has been supplied by TrueFacet. It has not been independently investigated or verified by Gerbsman Partners, its agents or any other party.

Potential purchasers should not rely on any information contained in this memorandum or provided by TrueFacet or Gerbsman Partners (or their respective staff, agents, and attorneys) in connection herewith, whether transmitted orally or in writing as a statement, opinion, or representation of fact. Interested parties should satisfy themselves through independent investigations as they or their legal and financial advisors see fit.

TrueFacet and Gerbsman Partners, and their respective officers, directors, staff, agents, and attorneys, (i) disclaim any and all implied warranties concerning the truth, accuracy, completeness and reasonableness of any information provided in connection herewith and (ii) do not accept liability for the information provided in connection herewith, including information contained in this memorandum, whether that liability arises by reasons of TrueFacet’s or Gerbsman Partners’ negligence or otherwise.

Any sale of the TrueFacet Assets will be made on an “as-is, where-is,” and “with all faults” basis, without any warranties, representations, or guarantees, either express or implied, of any kind, nature, or type whatsoever from, or on behalf of TrueFacet and Gerbsman Partners. Without limiting the generality of the foregoing, TrueFacet and Gerbsman Partners and their respective officers, directors, staff, agents, and attorneys, hereby expressly disclaim any and all implied warranties concerning the condition of the TrueFacet Assets and any portions thereof, including, but not limited to, environmental conditions, compliance with any government regulations or requirements, the implied warranties of habitability, merchantability, or fitness for a particular purpose.

Except as otherwise noted, this memorandum speaks as of the date hereof.  The delivery of this memorandum should not and does not create any implication that there has been no change in the business and affairs of TrueFacet since such date.  Neither TrueFacet nor Gerbsman Partners, or their respective staff, officers, directors, agents and attorneys, undertakes any obligation to update any information contained herein.

This memorandum contains confidential information and is not to be supplied to any person without Gerbsman Partners’ prior consent. This memorandum and the information contained herein are subject to the non-disclosure agreement attached hereto as Exhibit A

SUMMARY OF HISTORICAL INFORMATION

TrueFacet was founded in 2014 with the goal of building the first online platform where buyers receive authenticated pre-owned jewelry & watches at a fair price and sellers can sell their items knowing they will get a great service and value back.

After launching in mid-2014, TrueFacet has experienced strong sales growth and recognized awareness.  Sales grew over 2.4X annually from 2015 to 2017 and TrueFacet has been recognized by top press including NY Times, WSJ, Financial Times, TechCrunch, WWD, and been featured on TV in outlets including Bloomberg, WSJ Live, Fox, and E News.

TrueFacet has become a leader in supply driven by its unique technology that can import supply efficiently and also process it at scale. It has also been the first online platform to partner with major jewelry & watch brands for pre-owned.

In 2018, sales dipped to approximately $32M from $40M in 2017. This was primarily due to the Paid Google marketing channel becoming inefficient driven by Google removing HHI targeting capabilities and an increase in media costs. Paid Google was one of TrueFacet’s key revenue channels and TrueFacet pulled back on it while building new demand channels, which takes time.  These new channels include partnerships such as with eBay and Walmart, new branding strategy (which can be launched with capital) and partnership with stores.

This started happening while TrueFacet was raising another round of capital in 2018. Because TrueFacet was unable to raise the amount of equity capital required to continue as an independent company, the business is being sold.

During the last 4 months (Nov 2018 – Feb 2019), TrueFacet’s reduced marketing spend has become significantly more efficient at driving topline sales. From November 2018 to date, return on ad spend has increased to 11X from 5.2X in the same period a year ago. There is an opportunity here for the right buyer to leverage TrueFacet’s unique platform and efficiency to grow revenue substantially.

Target Market:

There is a large jewelry and watch market with favorable tailwinds, with a market size estimated at $65B and YoY market growth of 7% (Source Bain & Company “Luxury goods worldwide market study, October 2017” report. YoY growth represents 2016 – 2017E).

Offline retailers and the traditional jewelry and watch brands are not reaching the next generation of digital consumers. The industry has been slow to adapt to digital and the brands are not fully penetrating the US market to reach consumers in a relevant way.

We believe that the next emerging market for this industry is digital and within the United States.

TrueFacet is well positioned in the fast growing pre-owned market trend to be a future leader in re-creating the way people shop and sell luxury. The younger generation is not walking into stores as much anymore. They want pre-owned because it holds its value better and they appreciate an experience that is relevant to them. No one owns the traditional jewelry and watch market today. With adequate capitalization or as part of a larger organization that already acquires customers efficiently, TrueFacet has the potential to become the category leader.

The consumer currently faces many issues when shopping or selling jewelry/watches, including: 35% of supply is either counterfeit or of poor quality; an absence of price transparency and 82% of sellers aren’t sure what their pieces are worth.  Overall, the experience is broken for customers and very opaque.  TrueFacet’s process and the technology that drives it, solves each of these issues by authenticating supply, validating pricing, and providing customers a great experience.

Customers: 

TrueFacet’s customers are: 1) on average 35 years old, 2) 57% female / 43% male, and 3) 91% are U.S. buyers. TrueFacet prides itself on its ability to leverage unique content to cater to the younger generation of consumers, who are an important target as the older generation ages out of purchasing in the category, and targets the mass market of jewelry & watch buyers.

Revenue Model:

The TrueFacet revenue model includes:

  1.  Take rate (commission) on items that sell. TrueFacet ended 2018 at a 16.99% take rate, up from a 15.51% take rate in 2017.
  2.  Trade-ins. When someone trades in an item they own to get another item on TrueFacet, revenue is made on both the item being traded in and the one being purchased. On average, TrueFacet’s take rate on trade-ins in 31%.
  3.  Sales for 2018 were approximately $32M and in 2017 were $40M. Net revenue in 2018 was approximately $4M and in 2017 was $4.6M.

Demand Channels:

  • The primary paid marketing sales channels for TrueFacet have been:

o   Paid Social: TrueFacet creates unique content and video to market to target customers via Facebook, Instagram, and other video / content channels. Using data around customers and behavior data, TrueFacet has been able to efficiently acquire customers from this strategy.

o   Paid Google: Search and google shopping was a key channel for over three years for TrueFacet. This is the channel that TrueFacet pulled back on in 2018, as Google removed targeting capabilities based on HHI, other changes, and an increase in media costs led it to be inefficient at scale. This became a larger macro issue and was ultimately the driver of the lower sales in 2018. Spend on Google is much lower now and TrueFacet has developed other channels which have the potential to grow going forward.

o   Re-targeting: Leveraging user behavior to target consumers digitally.

  • The non-paid channels are:

o   Email: This includes both daily email sends and behavioral based targeting based on TrueFacet’s unique data set on consumer behavior. This data is leveraged for segmentation targeting and driving a relevant experience via email.

o   Organic / Direct: SEO continues to grow YoY for TrueFacet driven by unique in-house content that is created around the brands, videos, and technical optimizations on-site.

o   Social: Instagram, Facebook and other social areas continue to be a source of referral traffic and brand building. The unique content from TrueFacet is delivered via these channels to build brand.

  • Strategic demand partnerships:

o   TrueFacet has been partnering with companies that have strong demand, such as eBay and Walmart to use the supply and experience TrueFacet has acquired and built to generate sales and build awareness of TrueFacet’s brand.

o   TrueFacet has also launched partnerships with retailers whereby the inventory that TrueFacet has can be offered offline at the retail partner’s stores or through the retailer’s online site, described as “powered by TrueFacet”). The first of these partnerships was Stephen Silver Fine Jewelers in Menlo Park, CA. Also, TrueFacet partnered with a growing jewelry brand called Messika, and powers e-commerce for them.  TrueFacet believes such partnerships represent a large growth opportunity.

TrueFacet’s key moats are supply, technology automation, and strategic brand partnerships, each of which is described below.  In combination, they power TrueFacet’s unique flywheel of buying and selling, driving customer lifetime value. 

Supply

  1. Supply has grown over time. From 2016 to 2018, TrueFacet’s average number of SKUs grew from 48K to over 100K.  In early 2019, TrueFacet began a process to optimize for quality and now maintains over 80K SKUs of top branded pieces.
  2.  The supply comes from wholesalers, retailers, consumers, and the brands themselves. TrueFacet currently has over 4,000 sellers, with approximately 10% coming from overseas (EU and Japan, as Japan is a large pre-owned jewelry market).
  3.  TrueFacet carries product by top brands. To give a brief overview of some of the brands and their SKU count today:

o   20K+ Rolex

o   5K+ Tiffany & Co.

o   4K+ Cartier

o   2K+ Omega

o   1K+ David Yurman

Unique Technology which drives supply, authentication, and quality control

  1. We have data feeds and API hooks to automate much of the supply coming into TrueFacet from business sellers (e.g. retailers, wholesalers). We also built custom tech here that can feed in products efficiently.
  2.  Expert authentication of jewelry and watches in-house and via an appraisal network of experts in specific brands and categories, including vintage. We built a network of appraisers around the country and are able to route products efficiently for verification before a buyer receives their order. This process is scalable and we have been able to do this for less than 0.20% of our margins.
  3.  Automation of quality control when processing jewelry/watches that go live. We call this “Auto QA”.
  4.  Auto QA is a system designed to identify and extract relevant product details from loosely structured and error prone data. This technology allows us to process 10s of thousands of items per week, as needed, and automatically check details, flags keywords on authenticity, pricing, and images and take a majority of them live for sale on the site. This system learns and improves over time as the system becomes smarter in detecting certain attributes of incoming pieces.

Brand Partnerships 

  1.  TrueFacet has officially and directly partnered with nearly 40 jewelry and/or watch brands including the Swatch Group (to begin with Longines), Zenith, LeVian, Messika, Raymond Weil, and more.
  2.  Have the first-ever certified pre-owned program with major brands (e.g. Longines, Zenith, and recently received permission from Breitling) where brands offer a one or two-year warranty on items purchased by TrueFacet customers.  This game-changing program cannot be found anywhere else online.
  3.  TrueFacet provides unique data to brands giving them insights on their digital consumer, how they perform on a market/city level, secondary market pricing, and competitive analysis.

Intellectual Property and Assets

  • The TrueFacet ‘mark’
  • The URL: TrueFacet.com
  • Unique technology:

o   Supply importing and data feeds

o   Supply and quality check processing automation

o   TrueFacet marketplace platform where you can buy, sell, make an offer, and trade-in

  • Unique Data on customers, brands, categories, market pricing, and more.
  • High valued customer base of 30K+ customers/transactions.
  • Valued supply base of 80K+ jewelry & watches sourced from 4K+ sellers globally.
  • Strategic partnerships with almost 40 jewelry & watch brands.
  • Increasing margins on take rate and contribution, which continue to grow.
  • Experienced team with deep domain expertise and tech knowhow that can create a category winner.

THE FOLLOWING FINANCIAL DATA IS PRESENTED FOR INFORMATIONAL PURPOSES ONLY.  PAST PERFORMANCE MAY NOT BE INDICATIVE OF FUTURE RESULTS.  THIS INFORMATION SHOULD NOT BE RELIED UPON TO MAKE FUTURE PERFORMANCE PROJECTIONS OF ANY KIND.

 

Why TrueFacet’s assets are attractive:

During the three years from 2015 thru 2017, TrueFacet grew topline sales by over 2.4X annually while increasing the margin on items sold from 12% in 2015 to 17% in 2018.   TrueFacet has come be recognized as a leader in the pre-owned trend for jewelry and watches both in the industry and with consumers.

However, recent capital constraints have made it necessary to sell TrueFacet’s assets. The acquisition of these assets can enable the purchaser to realize significant short and long term value. With adequate capital, or as part of a larger organization that already acquires customers efficiently, TrueFacet’s supply, its strategic brand partnerships, and its technology platform can enable rapid revenue growth.

 

  1. Passionate and Experienced Team: Led by key management (see in management details attached), the team has a combined 50+ years of experience in jewelry & watches with a knowhow of how to operate in this industry. Furthermore, the team is very driven and passionate about building the global leader online for jewelry & watches. Also, the majority of the company does not come from the industry and are experts in data driven marketing, tech, data analytics, and optimizing mobile/web online growth. This team combination is unique in building a category leader and key leaders/employees are important in driving the below asset.
  2. Robust Growth: The platform hasgrown strongly since its inception in late 2014Sales growth average 2.4X year over year from 2015 through 2017. In 2018, sales growth declined by 20% primarily because the google channel became inefficient. TrueFacet has begun to start and develop other demand channels, but have not had the appropriate amount of time or capital to mature.  Average order value grew from $1,900 in 2015 to $3,100 in 2018.  Rake rate grew from almost 12% in 2015 to almost 17% in 2018.
  3. Supply:  80K+ SKUs of the most sought after brands from 4,000+ sellers in the US, EU, and Japan. Majority is from the US.   TrueFacet continues to grow its supply base from retailers, consumers and the brands themselves.   A key differentiating factor for TrueFacet is its ability to get supply from consumers’ closets.  Helping them sell what they no longer wear, creates the liquidity needed to buy something new, creating a new revenue source for the industry. TrueFacet has the tools/systems to scale this virtuous cycle of consumer behavior.
  4. Technology Automation: TrueFacet built unique tech in-house to process supply for quality before it goes live for sale. This technology uses text search/scanning, image recognition, and fuzzy matching to get items live on the site.  The technology checks the following attributes: Brand, Model, Reference, Color, Metal, Gender, Size, Gemstones, Image quality, Watch movement, and Watch case. Each of these attributes is assessed automatically based on different criteria and matching of our database. The system also gets smarter over time as we learn via more data.  We can provide further details on this technology.  Supply on-boarding automation and data feeds.  TrueFacet has created syncs for eBay to let sellers pull in their supply with one-click, data feeds / API hooks into seller databases/sites to import their supply into TrueFacet, and other methods. TrueFacet’s tech is able to customize syncing inventory into TrueFacet.
  5. Data Intelligence:  TrueFacet collects and stores unique data insights around consumer behavior, brands, categories, market/city level data, and secondary market pricing for jewelry/watches. This data is valuable and can help build a unique experience for consumers and provide value for retailers / brands.    We can share further details as requested on this data.
  6. Highly Valued Customer Base:  Over 30K customer transactions who are spending on high ticket purchases. It is a highly valued customer base that can buy, sell, or trade-in and also drives strong lifetime value.
  7. Strategic Brand Partnerships in Place:The Company has direct partnerships with several jewelry & watch brands which include Zenith, Raymond Weil, Longines, LeVian, Messika, and more. Including the first-ever certified pre-owned partnership with key brands where they offer a 1 or 2-year warranty on their product on TrueFacet.
  8. Opportunity for Future Growth: TrueFacet has mainly driven demand side growth based on online marketing on channels including paid social, paid search, re-targeting, and programmatic video display. TrueFacet has extensive learnings here that have led to more efficient marketing today and which can continue to improve and grow through:   A new brand driven marketing strategy which includes out of home, scaling up video, and influencer marketing. These show signs of early potential, but due to lack of capital, have not been pursued in earnest yet. The brand driven strategy can be seen by request.  Through further investments in the trade-in program and partnerships around this to drive trade-in growth.

Please see attached –  TrueFacet Board of Directors &  Management Team at TrueFacet (for information purposes only):

The Bidding Process for Interested Buyers

Interested and qualified parties will be required to sign a Non-Disclosure Agreement (attached hereto as Attachment A) to have access to key members of management and intellectual capital teams and the due diligence “war room” documentation (“Due Diligence Access”). Each interested party, as a consequence of the Due Diligence Access granted to it, shall be deemed to acknowledge and represent (i) that it acknowledges and agrees to the bidding procedures described herein; (ii) that it has had an opportunity to inspect and examine the TrueFacet Assets and to review all pertinent documents and information with respect thereto; (iii) that it is not relying upon any written or oral statements, representations, or warranties of TrueFacet or Gerbsman Partners, or their respective staff, agents, or attorneys; and (iv) all such documents and reports have been provided solely for the convenience of the interested party, and TrueFacet and Gerbsman Partners (and their respective staff, agents, or attorneys) do not make any representations as to the accuracy or completeness of the same.  

Following an initial round of due diligence, interested parties will be invited to participate with a sealed bid, for the acquisition of all or part of the TrueFacet Assets. Each sealed bid must be submitted so that it is received by the Company no later than Tuesday, March 22, 2019 at 3:00pm Eastern Daylight Time (the “Bid Deadline”) at TrueFacet’s office, located at 530 7th Avenue # 1502, New York, NY. 10018.  Please also email steve@gerbsmanpartners.com with any bid.  For additional information regarding bid requirements and considerations, please contact Steve Gerbsman at steve@gerbsmanpartners.com.

Any person or other entity making a bid must be prepared to provide independent confirmation that they possess the financial resources to complete the purchase.  All bids must be accompanied by a refundable deposit in the amount of $200,000 (payable to TrueFacet, Inc.).  The deposit should be wired to TrueFacet’s attorneys (information will be provided).  The winning bidder will be notified within 3 business days of the Bid Deadline. The deposit will be held in trust by TrueFacet counsel.  Unsuccessful bidders will have their deposit returned to them within 3 business days of notification that they are an unsuccessful bidder. 

TrueFacet is free to conduct the sale process as it determines in its sole discretion (including, without limitation, terminating further participation in the process by any party, negotiating with prospective purchasers and entering into an agreement with respect to a sale transaction without prior notice to you or any other person) and any procedures relating to such transaction may be changed at any time without prior notice to you or any other person.  For greater certainty, TrueFacet reserves the right to, in its sole discretion, accept or reject any bid, or withdraw any or all assets from sale.  Interested parties should understand that it is expected that the highest and best bid submitted will be chosen as the winning bidder and bidders may not have the opportunity to improve their bids after submission.  

TrueFacet will require the successful bidder to close within 7 business days from the Bid Deadline. Any or all of the assets of TrueFacet will be sold on an “as is, where is” basis, with no representation or warranties whatsoever.

All sales, transfer, and recording taxes, stamp taxes, or other taxes, if any, relating to the sale of the TrueFacet Assets shall be the sole responsibility of the successful bidder and shall be paid to TrueFacet at the closing of each transaction. 

For additional information, please see below and/or contact: 

Steven R. Gerbsman                                           

steve@gerbsmanpartners.com 

Ken Hardesty

ken@gerbsmanpartners.com 

 

 

 

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