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Android phones look to expand app offerings

Posted in Board Of Intellectual Capital, mobile 2.0, Strategy, Technology, Web 2.0, tagged , , , , , , , , , , , , , , , , , , , , , , , on September 2, 2010| Leave a Comment »

Article from SF Gate.

“Pinger Inc., a San Jose developer of mobile applications, can get twice as much in sales from programs for Apple devices than for phones powered by Android software. That’s not stopping it from creating its first Android app.

“Even if the revenue generation might be less, we think it’s still going to be significant,” said Joe Sipher, chief product and marketing officer at Pinger, which makes text-messaging and other programs. “Our users are saying, ‘Gosh, I switched to an Android phone. Can you put your Textfree app on Android?’ ”

Pinger and other programmers don’t want to miss out on the $40 billion that Booz & Co. estimates will come from sales of apps by 2014, much of it from Google Inc.‘s Android platform. Android unseated Research In Motion Ltd.‘s mobile operating system as the top U.S. smart phone software last quarter, making developers more willing to put up with its drawbacks, including higher app-creation costs and an online marketplace some users consider harder to navigate than Apple’s App Store.

PopCap Games Inc., maker of the Bejeweled and Plants vs. Zombies games, doesn’t have any titles in the Android Market. But by mid-2011, the Seattle company expects to release games simultaneously for iPhone and Android handsets.

“Even though we are not making any money on Android right now, we have pretty high hopes for it,” said Andrew Stein, PopCap’s director of mobile business development. “There’s really no reason why users shouldn’t consume and buy content to the same extent on an Android phone as they are on an iPhone.”

Android phones like Motorola Inc.’s Droid X and HTC Corp.’s Droid Incredible are gaining devotees. Stein expects the revenue generated from Android games to approach that of PopCap’s iPhone versions by the end of 2011.

Apple way ahead

A wide variety of apps – as well as the availability of the most popular ones for games, location, texting and content – is critical to luring phone buyers. Android lags behind Apple by that measure. Apple has more than 250,000 apps available, compared with about 70,000 for Android.

Like Apple, Google takes a 30 percent cut of revenue from apps sold in its marketplace.

“We want to reduce friction and remove the barriers that make it difficult for developers to make great apps available to users – across as many devices, geographies and carriers as possible,” said Randall Sarafa, a Google spokesman.

Google may be taking steps to remedy some of the problems that make Android apps less lucrative to developers.

Apple iTunes users can do one-click shopping because iTunes saves their information. While Android buyers can do the same if they sign up for Google Checkout, that service doesn’t have as many users.

Android Market also lacks features for in-app purchases, which some developers of Apple apps use to sell new game levels or virtual products, said Tim Chang, a venture capitalist at Norwest Venture Partners, whose investments includes Ngmoco of San Francisco, which makes games for the iPhone.

Google is in talks with eBay’s PayPal to add its payment service, three people familiar with the matter said last month. That may ease the process. Google may also offer tools that let developers sell subscriptions and virtual goods from within apps, Andy Rubin, Google’s vice president of engineering, said in June.

For now, producing programs for Android isn’t as lucrative. Loopt Inc., the maker of an app for locating your friends on a map, and Zecter Inc., which offers the ZumoDrive file storage service, said they make less from the sales of their Android apps than they do from their iPhone versions. Neither of the Mountain View companies would specify the difference.

Developers hesitant

“There’s no question Android has a lot more phones out than six months ago, but that’s very different from saying Android is a more appealing platform for developers,” said Sam Altman, chief executive officer at Loopt.

ZumoDrive makes money by getting people to download the free program and then upgrade to a paid version. Thirty percent more iPhone customers do that, said CEO David Zhao.

Besides generating fewer downloads of paid apps, fewer people click on ads in Android programs, according to data from Smaato Inc., a Redwood City mobile-ad firm. In July, the iPhone had a click-through score of 140 in the United States, compared with 103 for Android, Smaato said.

Plus, the market share Gartner Inc. measures for Android – 34 percent in the United States last quarter – doesn’t mean there are that many customers for apps, said Pinger’s Sipher. Some Android phones don’t have the ability to access Google’s app store and the proliferation of models means some programs won’t work on some phones.

App creators have to contend with various versions of Android and differences in screen resolution and keyboards. That makes it more expensive to test programs and can force developers to design for the lowest common denominator, said Bill Predmore, president of POP, which builds mobile applications and ads for such clients as Google, Microsoft Corp. and Target Corp.”

Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/09/01/BU381F6GOA.DTL&type=tech#ixzz0yLeTxmEa

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Google puts Apple on notice over mobile ads

Posted in Board Of Intellectual Capital, Community, Economy, Gerbsman Partners, google, Investments, Market research, Social Networks, Strategy, tagged , , , , , , , , , , , , , , , , , , , , on June 10, 2010| Leave a Comment »

Here is an article from SF Gate.

“Google Inc. executive Mike Steib is courting customers such as Progressive Corp. and touting tools that let marketers create the snazzy, interactive ads that rival Apple Inc. has been using to snatch mobile-ad business.

“We have a significant investment in mobile, and competition is going to push us to be really, really good,” Steib said in an interview the day Google closed its $750 million acquisition of AdMob, which places ads on mobile programs and Web pages.

As Google’s head of mobile advertising, Steib leads the effort to build his company’s next $1 billion business from sales of ads on wireless devices – and lessen its dependence on Web-search ads. With a team based in a former cookie factory in Manhattan’s Chelsea neighborhood, Steib is striving to persuade advertisers they will win over more consumers by working with Mountain View-based Google than with Apple.

“It’s safe to say Google will respond to iAd and respond very strongly,” said Michael Collins, chief executive officer at Joule, a mobile-ad agency that’s part of WPP Plc. “They have too many assets to pull from, too many arrows in their quiver.”

Staying ahead may not be easy, now that Apple is luring advertisers to iAd, a service that places ads inside applications that run on its iPhones and other mobile devices. Apple has sold more than $60 million in advertising on iAd since it was announced in April, CEO Steve Jobs said at a conference Monday. That represents about half of the mobile display-ad market for 2010, according to JPMorgan Chase & Co.

Tension between the companies escalated Wednesday when AdMob accused Apple of barring developers from using Google ad services to create ads for the iPhone – a move that may threaten AdMob’s ability to get revenue from the device.

This year, AdMob and Google together may generate more than $100 million in U.S. mobile-ad sales, according to IDC in Framingham, Mass.

Apple won business as Google awaited a green light from the Federal Trade Commission for its $750 million AdMob acquisition, announced in November, Joule’s Collins said.

Introducing iAd “gave Apple the opportunity to suck all the oxygen out of the room,” he said. “Apple is on a tear these days with the iPhone, iAd, the iPad.”

As sales of smart phones rise, more users are viewing ads on handheld devices in addition to – and sometimes instead of – computers or televisions. Spending on mobile ads in the United States is expected to reach almost $500 million this year, from $220 million in 2009, according to IDC.

In the next three years, as much as one-third of global digital ad spending will be devoted to mobile, according to Alexandre Mars, who oversees mobile ads for Publicis Groupe SA.

“You’re seeing advertisers who see mobile marketing as a significant business driver,” said Steib, who joined Google in 2007 from NBC Universal. “This is a big part of the conversation.”

Google’s strategy includes creating tools that help developers embed videos and make ads more interactive, similar to what Apple’s iAd can do. Google also wants to sell more ads tied to a user’s location and deliver coupons for nearby deals, said Steib, Google’s director of emerging platforms.

The company is keen to make money from delivering coupons for nearby businesses and selling ads alongside a tool that lets customers take photos of an item and search for it on the Web, said Steib.

That way, a bistro could offer free appetizers to a nearby customer who’s searching for a place to eat, and the user could later see where to buy a bottle of the wine paired with dinner. The restaurant and wine seller would pay Google for the ads.

Google and AdMob together had 21 percent of the U.S. mobile ad market in 2009, said IDC analyst Karsten Weide. Quattro Wireless, which Apple acquired in January after losing out on AdMob to Google, had 7 percent.

‘Short-term disruption’

Steib says iAd may create “short-term disruption.” Still, Google can contain the fallout in part because it has experience letting customers manage campaigns on multiple Web sites and it can change ads on the fly based on performance, said Steib, who himself is an avid user of Apple products. He owns about a dozen iPods, iPhones and the new iPad.

Bank of America Corp. went from buying an occasional mobile campaign to paying Phonevalley, the agency run by Publicis’ Mars, a $1 million annual retainer. Google’s AdMob is among the ad-placement companies used by the financial institution, the largest U.S. bank by assets.

“We did take a hard look at iAd and we passed on it,” said Kathryn Condon, a vice president of digital marketing at Bank of America. She said she’s not convinced it will provide more value than AdMob and the other companies the bank uses.”

Read more here.

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Apple passes Microsoft as top tech company

Posted in Uncategorized, tagged , , , , , , , , , , , , , on May 27, 2010| Leave a Comment »

Here is a report from SF Gate.

“Apple, long the scrappy but innovative challenger to dominant Microsoft, has passed its rival in market capitalization, becoming the most valued technology company in the world.

The shift in fortunes became official at the close of the stock market Wednesday, when Apple’s market capitalization – the sum of its outstanding shares multiplied by its stock price – finished at $222.07 billion, ahead of Microsoft’s at $219.18 billion.

Though the distinction is merely a milestone, it culminates an amazing turnaround for Apple, which was given up for dead in 1997, when Apple founder Steve Jobs returned as CEO. Apple is now the second most valuable company in the United States after Exxon Mobil.

“This has got to be not only one of the greatest comeback stories, but success stories of the last 20 years,” said analyst Tim Bajarin, president of Creative Strategies. “You see companies coming back from the dead, but not to the point where they achieve this staggering financial position.”

Since September 16, 1997, when Jobs returned as CEO and Apple shares traded at $5.49 per share, the stock has surged 4,346 percent and now trades at $244.11 per share. Over the last five years, Apple’s stock has grown about 600 percent while Microsoft’s managed a modest 5 percent growth.

The shift validates Apple’s strategy of focusing on smart phone and tablet technology, which is on track to eventually outgrow the traditional PC business.

Michael Mace, who worked at Apple for 10 years prior to Jobs’ return, said Apple held the upper hand in the rivalry with Microsoft before being passed in the early 1990s. He said after that point, most employees gave up any hope of rivaling Microsoft financially.

“When a company runs away from you, you usually don’t get a chance to run them back down,” said Mace, a consultant with Rubicon Consulting. “But what Steve (Jobs) has managed to do is produce a series of seminal, meaningful, market-changing products.”

Apple found new life by remaking itself as a mobile company. While it continues to snag more PC market share from Microsoft’s Windows operating system, it is setting the pace of innovation in mobile devices.

Starting with its iPod media players in 2001 and more recently with the iPhone in 2007, Apple has become a leader in building the kind of portable devices that appeal to users. Apple’s iPods command more than 70 percent of the digital-player market, while the iPhone represents a quarter of the smart phones in the United States.

Now, with the iPad tablet selling a million units in its first month, Apple is leading that market as well.

“Apple is sitting on a gigantic business that’s just taking off,” said Leander Kahney, editor of the Cult of Mac blog, who’s written several books on Apple.

Meanwhile, Microsoft has struggled to grow beyond its roots in PC operating systems and applications. Its Zune media player and Windows Mobile operating system are not clicking with consumers. On Tuesday, the company announced a management shakeup in its gadgets and games division.”

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IPad prompts VC firm to double iFund for apps

Posted in Uncategorized, tagged , , , , , , , , on April 5, 2010| Leave a Comment »

Here is some intriguing new opportunities for iPad developers.

“Venture capital firm Kleiner Perkins Caufield & Byers said Wednesday that it is doubling a fund that focuses on the iPhone and iPod Touch to $200 million to include new applications for the upcoming iPad.

Partner John Doerr said Kleiner Perkins has exhausted its original $100 million iFund that it began two years ago. Now with the iPad coming, he said the application boom that began on the iPhone will extend into a new wave of iPad apps that transforms the way people interact with computers.

“We will move beyond spread sheets, word processors and Web sites limited by a browser to an interactive, connected world with incredible speed and fluidity,” Doerr said during a press event near its headquarters.

The public support from a respected venture capital firm lends more momentum to the launch of the iPad this Saturday and gives developers more incentive to develop dedicated iPad apps. The fund could help seed a new generation of iPad app companies that help define the device much the way early iFund recipients led the way for the iPhone.

The original iFund supported 14 companies, including the well-known Ngmoco, Pinger, Shazam and Booyah. The companies have collectively made more than $100 million and accounted for more than 100 million downloads.

Doerr said those companies have more than 20 iPad specific apps in the works with at least 11 to be released Saturday when the iPad goes on sale.

Many of the iFund companies have had a chance to work with the iPad. Some executives on Wednesday talked about how the device will create more engaging and longer experiences that require more thought and can lead to more profitable and memorable apps.

“We’re really trying to take advantage of the added real estate, and we’re trying to leverage the way users want to use the device,” said Neil Young, CEO and founder of gaming company Ngmoco, which is bringing three new games to the iPad. “The iPad has the opportunity to revolutionize gaming in the home in the same way the iPhone and iPod Touch revolutionized gaming on the go.”

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Patents’ growing role in battle of mobile

Posted in Board Of Intellectual Capital, tagged , , , , , , , , , , on March 8, 2010| Leave a Comment »

Here is a article from SFgate.com.

“Apple’s patent lawsuit last week against Taiwanese smart phone manufacturer HTC was just one complaint aimed at a rival trying to outdo the iPhone.

But the case shines a new light on the growing use of technology patents to mark turf and battle competitors in the fast-growing field of mobile.

Experts are unclear on Apple’s ultimate intent in suing HTC, whether it’s to explicitly stamp out what it calls theft by HTC or to sound a warning to the entire smart phone industry – including newfound rival Google – that it could be coming for them next. But analysts and observers agree that intellectual property litigation in this arena is heating up, and consumers could eventually be affected by the growing friction.

“I’m seeing more, larger patent cases in the last couple years,” said Paul Andre, a partner with law firm King & Spaulding. “It does appear that companies that were more hesitant to file lawsuits in the past are filing today.”

For years, patents have been a way of life for technology companies, which amassed them as a defense against competitors. There have been eras of heavy litigation such as during the early personal computer years and occasional clashes of behemoths such as Intel vs. AMD.

But in most cases, corporations have been content to avoid using their patents in draining battles that can stretch for years. Apple, for example, hasn’t filed a major patent suit in many years.

But the rise of smart phones has touched off a new land rush as companies jockey for position. Before Apple sued HTC, Nokia sued Apple in October, prompting a countersuit from Apple. Apple was also sued last year for its multitouch technology by a Taiwanese firm. Kodak sued Apple and BlackBerry-maker Research in Motion in January for camera phone patents.

“It’s economics. There’s a ton of money flowing into the mobile space; it’s the new platform,” said Jason Schultz, director of the Samuelson Law, Technology & Public Policy Clinic at UC Berkeley. “Laptops, many think, are a thing of the past. Anytime you have a platform shift, you’re going to have a lot of lawsuits over who owns the platform.”

Schultz said previous cell phone patent suits have focused largely on hardware. But with smart phones evolving with sophisticated operating systems, companies are finding a whole new set of patents to tap.

In Apple’s case against HTC, 14 of the patents deal with user interface and six are concerned with the lower-level operating system.

Protecting their turf

Clement Roberts, a founding law partner at Durie Tangri, said companies seem to be turning to patents to protect their territory and keep competitors on their toes. In the case of Apple, he said the company is probably singling out HTC to eliminate a more vulnerable competitor but also give the industry pause as it tries to follow in Apple’s footsteps.

“If you just cause everyone in the industry to become aware of eight to 10 patents and everyone has to design around them, you lengthen the product (development) time frame for everyone else,” Roberts said. “That can have an enormous indirect benefit to Apple and you can earn back the cost of the litigation tenfold.”

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