LinkedIn will soon release an open API where 3rd party developers will be able to aggregate profile data to enhance the user experience and productivity for LinkedIn’s users with widgets and other enhancing applications.
The company, which was the fastest-growing social network in October, has attracted about 17 million registered users globally and about 5 million unique visitors in the United States in October. Answering to the competition from Facebook and others, LinkedIn will use Google´s OpenSocial structure to open their “made-for-business” service.
One example that LinkedIn has crafted is in a partnership with BusinessWeek. Visitors to the BusinessWeek site, who place their mouse pointers over certain keywords will trigger a pop-up box detailing how many of their LinkedIn contacts are related to the company or keyword.
Finally, the Web 2.0 is making its way into productivity and business applications for real. Social Networking has long been a supernova on the horizon and hordes of people are using them. With this entry into business tools like LinkedIn´s network – Web 2.0 will now be available for business users as well.
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