Google have just released the Adwords for TV for the masses. The program, which have been available in trials for almost a year, generates a whole new opening for the mid market companies and services that previously seen TV advertising as out of reach and to costly.
This is something that might challange a whole industry. With tools and tutorials to create your own ads, help from Google to forward the costs for production and easy to use tracking tools, AdWorks for TV opens up a whole new affordable package for companies trying to reach mass audiences.
Mashable described it best;
“To understand how huge this is, try and set up a TV ad campaign through any other means. Yup, it’s way more complicated than what I’ve just described. Google now provides anyone with a credit card and an internet connection with the ability to create a television commercial and monitor the success of their campaign using a simple online tool. Touche!”
Click here to read more.
Blog of Intellectual Capital 