Blog of Intellectual Capital

Spotflux showcased at RSA Conference

February 25, 2013 – San Francisco – Spotflux, the leading global cloud based security and privacy service provider for PC’s and smart mobile devices, was selected as one of 10 finalists in the RSA Conference, Innovation Sandbox.

The need for proactive defense against a wide range of threats that can assault a computer or wireless device (PC, tablet or smartphone) is coming into acute focus. The rising sophistication of the criminal element, access to inexpensive signal interception hardware (~$25) and unwary public, create an environment for significant, widespread fraud. Spotflux’s simple and elegant security solution has gained the recognition of the RSA judges and has the honor of being a finalist in the 2013 Innovation Sandbox.

Spotflux was founded with the mission to address the imminent threat to anyone using a device that connects to a public network or an unsecure connection to any network. Integrating Spotflux into your PC and mobile devices provides two powerful benefits: 1) preempting the hijacking of your connection which exposes you to a wide range of threats from merely annoying to truly catastrophic and 2) protecting you with real time privacy filters and analytics.

Through a simple download of an application to a PC or Mac (and soon to smart mobile devices) consumers will have a direct, protected channel through the internet directly to the destination they wish to go.

Importantly, Spotflux was designed to compliment / augment the antivirus software most computer owners have already installed on their PC’s. Unlike this kind of software, which is “reactive” (i.e. it reacts to a threat once it has entered the PC and then neutralizes or quarantines it), Spotflux “proactively” defends against threats before they reach the PC – think of it like a “deflector shield” for your PC. Together, Spotflux and antivirus software provide a formidable, multi-layer defense. As if that were not enough, in the unlikely event that a virus or other malicious code does evade the Spotflux “deflector shield” and the antivirus software and starts exporting your sensitive personal information, the Spotflux “shield” has a second chance to review the data being sent and put a stop to unauthorized exfiltration of your data.

Altogether, these features of the service combine to provide our users the freedom and confidence to use the internet to the fullest extent, born from the knowledge that a world class security firm is protecting them and that they now have control over who and what they will allow to find and reach them.

However, as innovative as this service is, it is the underlying business model that completes the total innovative package: it’s Free. Spotflux believes that by offering the initial PC-based level of service on a complimentary basis to consumers will be able to sample the product and experience the benefits first hand. “Our fastest path to growth rests on the advocacy of our users and we will do everything right by them to earn that support” said Chris Naegelin Spotflux, CEO. Upon earning customer confidence, additional features and services (i.e. coverage extension to smart mobile devices) will be available for a reasonable fee. “Our initial PC based product is our first deposit into the ‘relationship bank’ with our customers. It is an investment we are willing to make because we plan on having our customers for life”, said Naegelin.

The company’s confidence in this approach is validated by adoption of the service by over a million users worldwide in less than 12 months of its launch and vociferous demand for the mobile and other features.

About Spotflux

Spotflux, was conceived and launched by a team of passionate software visionaries who anticipated the evolution of increasingly sophisticated scams that would emerge in the wake of exploding wireless internet availability on powerful mobile devices compounded by the adoption and usage by an unwary mass market consumer. Spotflux is the only proactive security solution that averts scams and threats by disguising and insulating your internet traffic and personal information from interception, capture and misuse by others. Since its launch in March 2012 the service has acquired over a million users around the world, mostly by word of mouth. Go to www.spotflux.com and download the app for free and see for yourself what we are doing right.