Archive for the ‘Mobile’ Category

If You Already Have An iPhone 5, Do Not Buy One Of Apple’s New iPhones This Year by Kevin Smith


Justin Sullivan/Getty Images

Apple Announces New iPhone 5S That’s Twice As Fast And Has A Fingerprint Sensor

By now you’ve heard that Apple unveiled its newest iPhones yesterday, the 5S and 5C.
The 5S is a faster version of the iPhone 5, which is being discontinued in favor of the colorful iPhone 5C.

If you already have an iPhone 5, you’re probably not considering an upgrade to the 5C. The 5C is essentially the same phone as the iPhone 5, but wrapped in a plastic shell.

I’ve had every iPhone that’s been released since the iPhone 3G, so my first instinct is to automatically want the 5S.

But is it worth it for most people to upgrade every year like I did?

In short, the answer is no.

Physically, the 5S looks exactly like the iPhone 5. The 5S has the same display, nearly identical design, and same screen size as the iPhone 5.

The 5S only separates itself from the 5 with a new gold color, a fingerprint sensor, a faster processor, and a better camera.

The best thing going for the 5S is its new fingerprint sensor, or “Touch ID” as Apple calls it. This new technology lets you use your fingerprint instead of a passcode to unlock your device.

Megapixel-wise the iPhone 5S’s camera is the same as the iPhone 5: 8MP. The difference is that the 5S’s has a better sensor that lets in more light. The flash also has two tones so it will give you more accurate image colors.

Sure, the new camera’s slow-motion feature sounds cool, but there are a ton of apps —Slowpro, for example— that will give you this same ability.

If you have an iPhone 5, you can still update your software to iOS 7, which will give your phone the same look as the 5S along with a ton of the new software features.

For most people, all those new features in the iPhone 5S won’t be enough to justify shelling out the cash for the upgrade. Plus, most carriers only let you upgrade your smartphone at the subsidized price every two years. That means if you have an iPhone 5 but still really want the iPhone 5S, you won’t be able to get it for $199. You’ll likely have to buy it unlocked for at least $650.

Basically, if you are an iPhone 5 owner, it really doesn’t make sense to upgrade unless you are the type of person who always has to have the latest and greatest. You should only upgrade if you have an iPhone 4S or earlier iPhone model.

Plus, there’s a lot to look forward to next year. If Apple follows its pattern, it will introduce a new iPhone with a new design in 2014. And there’s already chatter that next year’s iPhone could have a larger screen.

Read more: http://www.businessinsider.com/iphone-5-vs-iphone-5s-2013-9#ixzz2ecgLuUIf

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Tech More: Mobile BI Intelligence Mobile Ads Mobile Advertising
Why Local-Mobile Marketing Is Exploding

Josh Luger      –         BI Intelligence

Location-based mobile marketing promises the sky: high conversion rates, surgical targeting, and rich consumer profiles.
But does it deliver? According to many accounts, it does.


Not surprisingly, retailers, brands, and agencies are scrambling to hone their location-based approaches. These encompass everything from “geo-aware” and “geo-fenced” ad campaigns, to hyper-local efforts keyed to Wi-Fi hotspots, and algorithmic location-based targeting of audience segments like soccer moms, bargain hunters, coffee enthusiasts, etc.

In a new report from BI Intelligence on location-mobile marketing, we take a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing, explain how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examine the cornerstones – such as data and audience building – to a successful location-based mobile strategy, look at who has the valuable location-based data, and analyze the six most effective local-mobile marketing tactics.

Here’s an overview of the location-mobile marketing explosion:

Location is the new cookie: Collecting data has always been difficult because mobile does not support third-party cookies that travel easily across the ecosystem, allowing for straightforward tracking and data-gathering. That’s where location-based mobile technology comes in. It gives marketers new ways to identify and track mobile audiences, and with the aid of algorithms, it can also group them into behavioral and demographic segments for targeting.
Money is flowing into location-based mobile marketing: A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013. Finally, a study by Berg Insight found that location-enabled ad spend reached about 8% of total mobile ad spend for 2012. This proportion is expected to increase to 33% by 2017.
Location-based data is driving much of the interest – and success: Enabling campaigns with local data produces measurable results. In a study of over 2,500 of its mobile marketing campaigns, Verve found that its location-based ad efforts were about twice as effective as the mobile industry average click-through rate (CTR) of 0.4%. Geo-aware ads, geo-fenced ads, and location data paired with audience demographics or purchase intent are all proving to be extremely successful.
Location is extending beyond the smartphone: The location conversation may have started out as a way to take advantage of mobile phones, but as technology continues to evolve, the conversation needs to broaden. In 2012, only 12% of smartphone owners and 17% of tablet owners said they used their device throughout the entire shopping process. This year, one-third of smartphone and tablet owners said they did so. Additionally, more tablet consumers are beginning their shopping process on their tablets. This shows that location ads should be targeted to tablets as well as smartphones, because the first search for a local business might take place on a tablet.
In full, the report:

Takes a look at key stats on the location-based services marketplace that indicate it’s supremacy in mobile marketing;
Explains how the most important techniques, such as geo-aware, geo-fenced, audience-based local-mobile campaigns, work;
Examines the cornerstones – such as data and audience building – to a successful location-based mobile strategy;
Looks at who has the valuable location-based data;
Analyzes the six most effective local-mobile marketing tactics.

Read more: http://www.businessinsider.com/local-mobile-marketing-exploding-2013-6#ixzz2XHehbbNw

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NEW APP   Applications » Tools

Spotflux Introduces Advanced Security And Privacy Solution For Mobile Devices, Protecting Consumers And Small/Medium Businesses From Malicious Activity On The Internet

Malicious software targeting mobile devices has risen 185 percent in less than a year, according to a 2012 report from the Government Accountability Office. Published reports have also warned that 2013 is the year in which mobile security threats will increase. To combat this issue, Spotflux,a leader in security and privacy solutions for the Internet, today announced the completion of the worldwide roll out of its proprietary cloud-based advanced security and privacy solution for Apple iOS mobile devices now available in the United States, Canada and Western Europe. This simple-to-use and affordable download protects consumers and small and medium-sized businesses from malicious activity with the same rigor once reserved only for large corporations. The Spotflux mobile solution for Android devices will be available this June.

Spotflux integrates advanced technologies, including a worldwide geographically dispersed VPN; a robust security stack that identifies and blocks malware, viruses, identity thieves, and unwanted tracking; privacy tools that detect and remove tracking code; and a bandwidth compression paradigm that saves users cost on their data plans.

“Spotflux provides a safe connection to the Internet that immediately reacts to and protects against malicious activity and unwanted tracking before it lands on your mobile device, all while guarding your privacy,” said Chris Naegelin, CEO and co-founder of Spotflux. “Reports have warned that 2013 is the year in which mobile security threats will increase, especially as we see the rise in employees bringing their own device to work. It’s critical that consumers and small and medium-sized businesses throughout the world have an affordable way to protect themselves from all types of malicious activity on their mobile devices.”

Spotflux’s mobile and desktop solutions are now available worldwide and can be downloaded at www.spotflux.com. There is a free trial for the mobile solution followed by a minimal charge of $1.99/month or $5.99/year. The desktop version is free.

Spotflux was conceived and launched by a team of passionate software visionaries who anticipated the evolution of increasingly sophisticated threats that would emerge in the wake of exploding wireless Internet availability on mobile devices. By taking rigorous enterprise grade security technologies typically available on costly appliances and adapting them to a scalable and proprietary cloud architecture, Spotflux brings the unification of threat management and privacy protection into the hands of consumers and SMBs. The Spotflux service provides a managed and trusted connection to the internet that immediately reacts to and protects against emerging threats and unwanted tracking that affect mobile devices and desktop computers. Since its launch in March 2012, the service has acquired more than a million users around the world.

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Venture Capital Dispatch

An inside look from VentureWire at high-tech start-ups and their investors.


The Daily Startup: VCs Buy In to Mobile Game Maker Supercell


Top stories in today’s VentureWire:


dailystartup_D_20090806101628.jpgArt by Mike Lucas


Eager to own a slice of the wildly profitable Finnish mobile game maker Supercell, venture investors have purchased existing shares totaling $130 million at a $770 million valuation. Index Ventures led the deal with participation from Institutional Venture Partners and Atomico. Founded in 2011, SuperCell is currently the highest-grossing iOS game developer with “Clash of Clans” and “Hay Day” now bringing in $2.5 million of revenue daily.


Enlighted raised $20 million in Series C funding led by Rockport Capital for its lighting-controls technology, as it operates in a quickly changing market where the price for lighting emitting diodes is declining. The company makes sensors and software that is installed in commercial spaces and that helps decide when to dim lights. A newer application of the technology would also allow the sensors to measure temperature and occupancy, and control not just lighting but also air conditioning.


Also in today’s VentureWire, Reduxio Systems has raised a $9 million Series A round led by Jerusalem Venture Partners and Carmel Ventures. Reduxio is developing storage systems that make use of both flash memory and hard drives…Smart-home startup Zonoff has secured a $3.8 million Series A round for software that makes all kinds of smart-home devices work smoothly together and makes them easier to set up and control…and Crowdtilt has raised $12 million in Series A funding led by Andreessen Horowitz to bring a new twist to crowdfunding. Crowdtilt’s apps give groups an easy way to fund their own initiatives, rather than asking for money from strangers online.


(VentureWire is a daily newsletter with comprehensive analysis of all the investments, deals and personnel moves involving startups and their venture backers. For a two-week trial, visit our homepage, scroll to the bottom and click “try for free.”)


Elsewhere around the Web:


Launching mobile game apps is getting expensive. Case in point: ZeptoLab says it will spend about $1 million to launch “Cut the Rope: Time Travel” but it spent almost nothing to promote the first “Cut the Rope” game’s release in 2010, The Wall Street Journal reports. What has changed is the mobile games business, which is now so competitive that word-of-mouth marketing is no longer enough.


 Jon Flint, a founder of venture firm Polaris Partners, got into the hair-care business after his stylist suggested that he take a meeting with a colleague in New York who wanted to start a company. Flint and his partners turned to MIT”s Robert Langer to come up with innovative products. Flint talks with WSJ about the company that resulted, Living Proof, which is co-owned by actress Jennifer Aniston.


Silicon Valley startups are increasingly hiring testing companies to vet apps before releasing them to the public, WSJ reports.

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Spotflux showcased at RSA Conference

February 25, 2013 – San Francisco – Spotflux, the leading global cloud based security and privacy service provider for PC’s and smart mobile devices, was selected as one of 10 finalists in the RSA Conference, Innovation Sandbox.

The need for proactive defense against a wide range of threats that can assault a computer or wireless device (PC, tablet or smartphone) is coming into acute focus. The rising sophistication of the criminal element, access to inexpensive signal interception hardware (~$25) and unwary public, create an environment for significant, widespread fraud. Spotflux’s simple and elegant security solution has gained the recognition of the RSA judges and has the honor of being a finalist in the 2013 Innovation Sandbox.

Spotflux was founded with the mission to address the imminent threat to anyone using a device that connects to a public network or an unsecure connection to any network. Integrating Spotflux into your PC and mobile devices provides two powerful benefits: 1) preempting the hijacking of your connection which exposes you to a wide range of threats from merely annoying to truly catastrophic and 2) protecting you with real time privacy filters and analytics.

Through a simple download of an application to a PC or Mac (and soon to smart mobile devices) consumers will have a direct, protected channel through the internet directly to the destination they wish to go.

Importantly, Spotflux was designed to compliment / augment the antivirus software most computer owners have already installed on their PC’s. Unlike this kind of software, which is “reactive” (i.e. it reacts to a threat once it has entered the PC and then neutralizes or quarantines it), Spotflux “proactively” defends against threats before they reach the PC – think of it like a “deflector shield” for your PC. Together, Spotflux and antivirus software provide a formidable, multi-layer defense. As if that were not enough, in the unlikely event that a virus or other malicious code does evade the Spotflux “deflector shield” and the antivirus software and starts exporting your sensitive personal information, the Spotflux “shield” has a second chance to review the data being sent and put a stop to unauthorized exfiltration of your data.

Altogether, these features of the service combine to provide our users the freedom and confidence to use the internet to the fullest extent, born from the knowledge that a world class security firm is protecting them and that they now have control over who and what they will allow to find and reach them.

However, as innovative as this service is, it is the underlying business model that completes the total innovative package: it’s Free. Spotflux believes that by offering the initial PC-based level of service on a complimentary basis to consumers will be able to sample the product and experience the benefits first hand. “Our fastest path to growth rests on the advocacy of our users and we will do everything right by them to earn that support” said Chris Naegelin Spotflux, CEO. Upon earning customer confidence, additional features and services (i.e. coverage extension to smart mobile devices) will be available for a reasonable fee. “Our initial PC based product is our first deposit into the ‘relationship bank’ with our customers. It is an investment we are willing to make because we plan on having our customers for life”, said Naegelin.

The company’s confidence in this approach is validated by adoption of the service by over a million users worldwide in less than 12 months of its launch and vociferous demand for the mobile and other features.

About Spotflux

Spotflux, was conceived and launched by a team of passionate software visionaries who anticipated the evolution of increasingly sophisticated scams that would emerge in the wake of exploding wireless internet availability on powerful mobile devices compounded by the adoption and usage by an unwary mass market consumer. Spotflux is the only proactive security solution that averts scams and threats by disguising and insulating your internet traffic and personal information from interception, capture and misuse by others. Since its launch in March 2012 the service has acquired over a million users around the world, mostly by word of mouth. Go to www.spotflux.com and download the app for free and see for yourself what we are doing right.

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Iterations: Silicon Valley Slowly Awakens To Android (On Samsung)
by Semil Shah

Editor’s Note: Semil Shah is a contributor to TechCrunch. You can follow him on Twitter at @semil.  http://techcrunch.com/2013/01/27/iterations-silicon-valley-slowly-awakens-to-android-on-samsung/

When the iPhone launched in 2007, Jobs proclaimed when it came to phones, Apple was likely, at that time, five years ahead of the competition. Well, those five years are up, and all of a sudden, as if on cue, many of the Valley’s smartest technology minds and observers have begun to slowly split up their attention between their primary mobile devices (iPhones) and the most recent Samsung lines of Android phones. How will the growth of Android affect the priorities of developers, which mobile platforms they chose to launch on, and the monetization formula for hardware (with Samsung’s ability to capture value) and software (apps) in a state of flux?

There’s so much great analysis out there as to “Why?” and “How?” Android is gaining steam, so I won’t regurgitate all of that here. Either way you slice it, the typically iPhone-centric and iPhone-obsessed Valley is starting to pay more attention to the new Samsung Androids, everything from the tactile design to app performance and all things in between, include Android’s growth rate and projections. This isn’t to imply Android is on even par with iOS, but being “good enough” may be all that it needs given Google’s strategy so far.

To date, most mobile “app-first” successes have been born on the iPhone, the most notable including the likes of new media darlings Instagram, new marketplaces such as Uber, and apps with freemium business models such as Angry Birds. All of these apps were launched a few years ago and enjoyed tremendous growth as the iPhone improved with each new version. Then, at a point when these apps felt the core product was solidified (and after raising serious venture capital), the companies applied resources to build for Android and dramatically increase their engagement (and revenues) with an audience hungry for apps they were excluded from enjoying. During this evolution, Apple squeezed the lion’s share of hardware profits from this industry, and also helped iOS developers earn billions of dollars in their app store marketplace.

Now in 2013, people are starting to imagine the next five years of mobile, and it’s clear Google will have many things going for it. The number of Android handsets will be huge. Developers will be enamored by the size of the potential audience. Android is more “open” and may encourage a different style of app innovation that’s gated off from iOS. Of course, all is not rosy: It’s yet unknown how much money Android users will spend on apps and through app-actions, Android developers will need to make hard choices about developing for so many different types and sizes of devices in Android, and users may determine they want more consistent experiences across devices rather than ones that are skewed by Android. On top of this are the mega-unknowns, such as “What will Samsung do?” and “What to make of Google’s integration of Motorola?” and “How many Android devices run the latest OS updates?” Fun, indeed.

Finally, we must follow the money.

On devices, Apple continues to squeeze out almost every available inch of profit. This certainly won’t last forever, as reflected by recent corrections to Apple’s stock price to start 2013, though I suspect their stock will snap back to high levels soon given the company’s iPhone-based revenues alone (not including any other products or services) eclipses the total annual revenues of other major tech companies. Samsung will surely take more hardware profits as a percentage than they have to date, but we will have to wait and see just how much. When it comes to native services, Google is in a good position to monetize all types of search, either through their phone browser, voice control, maps, or anticipatory systems. I’ve heard Google knows a thing or two about how to monetize search.

And, what about the money around and within third-party apps? Historically, most of the profits here have been routed through iOS, with the parent taking a nice 30% cut. There’s no doubt we’re going to start to see Android-first apps being built at faster rates, increasing the percentage likelihood that an Android-first app goes mainstream. The device fragmentation will be a huge burden for individuals and smaller companies (though I’m starting to see super-innovative solutions around apps and operating systems, which I’ll touch on in another post), but larger companies with resources and growth (and investment) may be in a better position to apply resources to Android to capture the growth curves in adoption.

While it remains to be seen how dramatic this shift in devices may be — it’s way too early to tell, and I’m personally not giving up my iPhone until they pry it from my cold, dead hands — there’s no question the scale of Android, even with all the old devices and outdated software updates, will be at a scale. And, while it remains to be seen just how consistent an Android user’s willingness to run transactions within apps is, application developers, such as those creating new mobile-to-offline marketplaces, will likely be able to not only begin Android-first, but also extract revenues and profits once reserved for iOS.

Jobs was right (if not conservative) about his “five years ahead” statement in 2007, though my bias is iOS is still miles ahead of Android today. But, no doubt Android is growing in numbers and performing well on Samsung. I wonder what he would predict about the next five years if he were alive today. I’ve tried to lay out an analytical view of what could happen as audiences grow and simultaneously shift, but the Apple loved by Silicon Valley and Wall Street alike is probably looking for something entirely new, something we don’t even know about yet. Will it arrive from Cupertino? Google is flush with cash, operating at tremendous scale with room to grow, showing no signs of slowing down, and even the most iPhone-loyal folks around the Valley are starting to take notice and envision a future many of them couldn’t see five years ago.

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Cupcake Digital Infuses Educational Elements into its Children’s Apps

by Brad Powers, CEO & Founder

November, 2012

Since Apple began taking pre-orders for the first-generation iPad in March of 2010, the landscape of tablets has not only transformed dramatically, but also given birth to a new industry: deluxe storybook apps.  Since Cupcake Digital’s inception, the company has been at the forefront of the industry in the development of exciting, high quality apps that meet the demands of: children, parents, caregivers and educators.  Our apps have been consistently top-ranked among children’s app ratings on Amazon, iTunes and Common Sense Media.  Maintaining a lead in this highly competitive market requires ongoing innovation and a clear focus on exceeding the needs of the market.  To that end, we are adding specific learning components to every app we introduce to further enhance the quality of our product offering and, as a result, increase our market share and build brand loyalty.  The following positioning paper outlines our rationale in the selection of educational elements based on new, nationwide educational standards and describes how they will be infused into our current and future products.


By collaborating with education consultants and aligning with the Common Core State Standards (CCSS), Cupcake Digital has taken important steps to enhance the educational value of its product offering.  These standards are a set of educational guidelines that are being adopted across the nation to help teachers ensure their students have the skills and knowledge they need to be successful by providing clear goals for student learning at each grade level. Parents, caregivers and teachers can feel confident that our apps help prepare preschool and elementary school children for what will be required of them.

The objective of this position paper is to demonstrate the importance of infusing educational elements into our current and future children’s apps and to show how those elements will be integrated.

It is the first in a series that will provide on-going updates.


A quick look around us – in homes, on the street, in restaurants and on airplanes – demonstrates the vast proliferation of tablets and smart phones. For many young children today, interaction with mobile “apps” will be their first introduction to entertainment and learning.

Parents choose to use apps in different ways and for different purposes: to occupy a child at the dinner table; to read a bedtime story together; to play games that expand their knowledge and advance their fine motor skills; to engage, entertain and just have fun.

At Cupcake Digital, we believe that however apps are used, we can harness this new medium to deliver rewarding experiences on a spectrum of levels for young children.

Cupcake Digital’s Mission

Cupcake Digital stands at the forefront of a new medium:  mobile apps for kids.  We take this responsibility seriously and will explain our mission and our methodology as a company in this document.

We are first and foremost in the business of kids’ entertainment. Our apps are designed to provide fun and help bring children and caregivers together.   As a thoughtful and caring company, we also see an opportunity to deliver not only a fun and entertaining experience to children, but also an enriching and educational one

We think broadly about developing our products with multiple opportunities for learning  — providing a playful introduction to the worlds of reading and knowledge, imagination and creativity, early critical thinking and building of mathematics skills.

The power of play is limitless. It is the intention of Cupcake Digital to use it wisely and responsibly for the benefit of young children and their development.  While having fun with an app, a child can also become better prepared for success when he or she reaches kindergarten, or greater success if he or she is already in school.

Our Approach

We infuse learning moments into the very fabric of our apps.  From the inception of our company, we have engaged educational consultants to work with us on

age-appropriate activities that spark the imagination and foster development of

pre-school/early elementary level basics.

We test our learning propositions and continue to refine and improve them based on the feedback we get. (And, in the case of existing apps, to update and enhance them on an ongoing basis.)

We are a company of parents, and caregivers with a commitment to delivering positive app experiences to our own children.   We care deeply about how children interact with our apps and how they benefit from them.

We make a collective effort toward continuous improvement of our products and are investing in Common Core principles to maximize that benefit.

By partnering with professionals in the fields of education and children’s entertainment, as well as developmental experts and specialists in CCSS, we are developing fun activities in each of our apps that prompt educational engagement and help teach skills and build knowledge.

Some examples of Common Core activities involve tracing letters, adding numbers of objects, identifying colors and shapes, learning letter and word sounds, or other age-appropriate learning experiences.

In the process of transcreating existing media properties – such as the Emmy award winning Nick Jr. “Wow! Wow! Wubbzy!” animated series – into deluxe story experiences, we will integrate activities that are consistent with CCSS into games and additional sections outside of the narrative.

In the case of apps based on Discovery Network’s Animal Planet, we will infuse each app with Common Core Standards in a way that promises to delight young children.

“A further benefit of these apps, “ says Cristina Kaviani Johnson, M.A., Curriculum Consultant, “is that parents and caregivers will recognize the value of these activities and the various opportunities to tailor them to their own children’s needs and interests.”

Every app includes a “Just the Book” mode that allows caregivers to turn off the digital activities (games, sounds, videos, etc.) and focus a child’s attention purely on the words and story. This mode is particularly effective for a child who is learning to read and allows parents and caregivers to share the simple pleasure of just reading a book together quietly.

At the end of each app, caregivers will also find a section called “Grown-Up’s Corner.”  It provides questions and conversation starters related to the story to share with a child to help develop listening and comprehension skills.

A Common Core Corner will review and reinforce skills learned in each app; provide additional activity suggestions to engage in with a child to practice the learning ideas put forth in the app; and lay out each learning zone to help parents understand the various Common Core standards the app is addressing. It will also provide tips on how to prepare a child for his or her first school year(s) and makes getting ready for the new kindergarten standards simple and FUN.

A Vocabulary Builder section accompanies each app to reinforce new words a child has learned.

“Cupcake Digital produces apps that will be infused with a variety of learning experiences from the Common Core Standards curricula, without ever losing sight of our desire to enchant and inspire children along the way,” says Susan Miller, children’s industry veteran and President of Cupcake Digital.

“Our apps give parents a good feeling about how their children are using mobile technology.  They combine play with learning to deliver an enriching and entertaining experience parents can tailor to a child’s needs,” states Neil Friedman, Cupcake Digital Board Member, former Mattel Brands’ President, and former President of US Operations for Toys ‘R’ Us.

It is not our intention to “teach” children in all elements of the CCSS, but to lay the groundwork for some of the key building blocks through familiar, beloved entertainment characters, brands and properties.

As we develop new apps, we will continue to seek exciting ways to enhance the experience for children and give them a learning advantage.

While we understand the power of apps to entertain and teach, we are also aware that technology is a tool that needs to be used wisely.  Equally important to a child’s development is face-to-face communication. In both the Grown Up’s Corner and the Common Core Corner, our apps suggest fun activities designed to engage children “off-screen” in thoughtful discussions, as well as pencil- or crayon-to-paper skill-building exercises.

Please visit http://www.cupcakedigital.com for future updates.

About Cupcake Digital Inc.

Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into deluxe story experiences infused with educational elements.    Its first venture into digital applications was based on the Emmy Award-winning television series “Wow! Wow! Wubbzy!”  The app immediately rose to # 1 and # 3 among children’s book apps on Amazon and iTunes respectively.  Since then, every subsequent children’s storybook app created by Cupcake Digital has achieved a top 10 rating on Amazon.  Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing.  In October of 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children’s entertainment properties.  For more information about Cupcake Digital Inc., please contact Carmen Hernandez at pr@cupcakedigital.com or visit www.cupcakedigital.com.





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