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Archive for the ‘Gerbsman Partners’ Category

Web 2.0 Brings Network TV Exposure to Your Website

Posted in Board Of Intellectual Capital, Gerbsman Partners, Intellectual capital, Web 2.0 on January 13, 2008| Leave a Comment »

Robert Chesney, of Chesney Communications discusses Web 2.0 and Network Exposure to your Website.

A 30 second spot on the 2008 Super Bowl will again cost over a million dollars and a large percentage of the viewers will miss seeing the commercial as they visit the refrigerator or bathroom.

Your website can now feature powerful sales messages on Video for literally pennies on the dollar of typical TV advertising thanks to exciting new technology of Video on Your Website. Flash Video Files are now streaming faster than ever dreamed possible without the hassles of expensive servers and huge bandwidth costs. Currently less, than one in a thousand websites employ Video Commercials/Infomercials and are missing out on opportunities galore. Many that are using the technology experience outstanding results with an extraordinary return on investment.

Companies wishing to benefit from Web 2.0 should first strategize what message do they want to send to their web visitors. We’ve counseled clients that there are three kinds of Video Messages: 1) Those that YELL (the majority of amateurish and You Tube type productions. 2) Those that TELL (a talking head reading of the web text) and 3) Those that SELL the prospect on doing business with that company.

With the low cost of entry into Video Production, it seems that anyone with a home video camera and a computer considers themselves a Producer. The results are obvious: Many plays and no business.

Our approach is based upon a very old axiom, “people do business with people”, all things being equal. Sure price, quality and service are important criteria, but when there is a relationship between the buyer and seller one usually gets all three.

Thus, a simple welcome greeting from a founder, CEO or business owner that begins that connection is proving to be the most effective use of this Web 2.0 technology.

Our advice is to have the company leader well coached in the art of Television presentation, presenting a “spoken word” script with all of the sincerity and charisma they can muster.

Of course the production quality of the video is important because today’s viewing audience is very discerning. These are the same people that walk out of $40 million dollar movies saying, “That was a waste of time!”
The good news is that professional assistance is available and affordable to help companies of every size create measurable results from the use of this exciting and powerful Web 2.0 technology.

Robert Chesneyis the Executive Producer of Chesney Communications based in Irvine, CA. As host of the business television program, Window on Wall Street, Chesney has interviewed over 6,000 CEO’s of publicly traded companies and an expert in bringing out the best in executives. Examples of this technology can be seen at http://www.videocc.com/ http://www.videocc.com and Mr. Chesney is available for complimentary phone consultations for interested parties. He can be reached at 949.378.5134

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Happy, Healthy & Safe New Year- Paris in the Winter

Posted in Board Of Intellectual Capital, Community, Gerbsman Partners, Intellectual capital, Technology, Venture Capital, Web 2.0, Wireless 2.0 on January 3, 2008| Leave a Comment »

There is nothing like Paris in the winter. The city of lights shined bright with hope, laughter and joy. From the moment we arrived, where we met a smiling and helpful customs agent and during our week’s stay, the people of Paris and France were friendly, helpful, supportive and cheerful. Our group ate and walked and ate and walked, etc.

We found little local Bistro’s where the food was like 5 star restaurants. The Eiffel Tower shown bright all night from our balcony and all enjoyed.

During the week I met with 2 VC’s and one Investment Banker. The market in France and Europe has similar characteristics to the US right now, with credit tight, technology companies that were funded over the past 2-3 years needing additional capital and a sense of consolidation for Web 2.0 and Wireless Web companies. Marc Goldberg, Principal of Occam Capital, is optimistic regarding consolidation opportunities for distressed assets and IP and projects a great opportunity for Europe to provide US companies with quality IP assets.

All in all, a great trip. As we begin the new year, may it be one of good health, hope for the future and safety for all.

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Google Gears

Posted in Adobe, Gerbsman Partners, Intellectual capital, Investments, Java, Microsoft, Mobile, Open Garden, OpenSocial, Silverlight, Sun Microsystems, Technology, Venture Capital, Web 2.0, Wireless, Wireless 2.0 on December 26, 2007| Leave a Comment »

holiday07_1.gifTony Fish, a member of Gerbsman Partners Board of Intellectual Capital, posted on his blog Open Gardens, an interesting comment a few days back in regards to Google Gears. Click here for the full entry.

Anit Jaokar, a partner of Tony Fish, discusses Google Gears. Google Gears is comprised of a local database, local processes and a web server – with the logic being written in Java script. Hence, Gears potentially fits in well with Mobile Ajax and Gears as well as with Mobile Web Widgets (and by that I mean Widgets created using Web standards as opposed to Widsets and similar products).

It’s a very intriguing thought in regards to mobile offline browsing. When looking on Java, Mobile Flash, Adobe Air, and MS Silverlight – something emerges. The thought of synchronizing online applications onto mobile device or desktop for later access is what web services and online services have missed out on. It is in fact so, that everyone is not online all the time – and most people unplug to get productive.

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Marvin Davis,- Member of Gerbsman Partners Board of Intellectual Capital releases “TAKE NO PRISONERS”

Posted in Board Of Intellectual Capital, Distressed Intellectual Property, Distressed IP, Gerbsman Partners, Intellectual capital, Investments, Venture Capital on December 9, 2007| Leave a Comment »

bookcover.gifMarvin Davis, a member of Gerbsman Partners Board of Intellectual Capital has just released his new book; “Take No Prisoners”.

“Whether you are a manager, corporate director, executive, or business owner, this book supplies an effective no-nonsense action plan for fixing problems, strengthening weak spots, and building profitable competitive operations”.

As a seasoned turnaround expert, Marvin Davis has seen companies make the same mistakes over and over again. In TAKE NO PRISONERS, he shows companies how to achieve their full profitability potential by asking themselves some very basic questions and analyzing their operations properly, Packed with dozens of real-world examples and ready-to-use worksheets, the book shows you how to critically investigate every aspect of your operations….from marketing strategies to pricing policies, from products and services to operating costs and overhead….uncovering devastating inefficiencies as well as hidden opportunities for enhancing profitability. These often simple, proven ideas have worked for organizations small and large, both public and privately held and they can help yours too.

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“The Tipping Point – It’s Here!”

Posted in Board Of Intellectual Capital, Distressed IP, Gerbsman Partners, Intellectual capital, Investments, Technology, Venture Capital on December 6, 2007| Leave a Comment »

Gerbsman Partners has published a new story on our website; “The Tipping Point – Its Here”. It makes for some thoughtful reading and discusses some well formulated insights and observations on the economic and political issues for maximizing enterprise value in the upcoming business crisis.

“As time passes, we have become increasingly struck by our inability to predict events on a macro scale and by the fundamental randomness of such events. We also note that most professionals whose business it is to make such predictions, such as security analysts, marketing strategy consultants, economists and mutual fund managers, have an abysmal record. It is very educational to look back five years at their predictions and compare such predictions to what actually occurred. Most of these professionals simply project forward existing trends and miss “Black Swan” events, such as the Crash of 1987, the Savings and Loan crisis, the September 11 attacks, the current Sub-Prime Mortgage, or more positively, the impact of the Internet.”

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