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Archive for the ‘Social Networks’ Category

How the web has powered work for 20 years

Posted in Board Of Intellectual Capital, Economy, FaceBook, Intellectual capital, internet, LinkedIn, Market research, Social Networks, Strategy, tagged , , , , , , , , , on October 22, 2011| Leave a Comment »

Article from GigaOm.

“2011 has been a year of milestone birthdays in tech. September saw Google become a teenager, email hit the big 40 in June, and even Twitter turned five back in March. Perhaps the most significant tech birthday this year, though, was the World Wide Web itself turning 20.

In 1991 British scientist Tim Berners-Lee posted a brief summary of the World Wide Web (or W3) project on the alt.hypertext newsgroup, writing:

“The WWW project was started to allow high energy physicists to share data, news, and documentation. We are very interested in spreading the Web to other areas, and having gateway servers for other data. Collaborators welcome.”

It’s safe to say that Berners-Lee’s invitation to potential collaborators went fairly well. That initial web page has expanded to more than 19 billion pages (at the last count) and there are millions and millions of workers across the globe who rely on the World Wide Web to go about their daily lives. In those 20 years, the changes to the workplace that have taken place thanks to the Internet are nothing short of remarkable. Email is as good a place as any to start.

You’ve got mail

Try to explain the workplace B.E. (before email) to someone under 30, and you could be describing life in the 19th century for all the relevance it has to their working day. Back then, we lived in a world in which quaint technologies such as the fax machine prevailed. With the fax machine, it was not unusual to wait days for a reply.

Later, when Web-based email began to grow in popularity, it transformed communication in the workplace. You could now receive a response to a question within minutes, especially once broadband connections became more commonplace. You could send information and documents to colleagues around the world at the click of a button.

Email overload

But technology was now developing at a pace that seemed astonishing even to those who worked in the industry, and email, after a honeymoon period, hit problems. “Too intrusive,” said some. “Too much of it,” said others. “Not quick enough,” moaned the rest.

When consumer-based instant-messaging technologies infiltrated the workplace – AIM launched in 1997 and Yahoo! Messenger (then Pager) in 1998 – users were suddenly able to communicate with co-workers in real-time. Years later, these tools would often be integrated into a platform that also included voice over Internet protocol (VoIP), shared whiteboards, video conferencing and file transfer features.

It was around this time that social networks also began to establish a presence. Some of these are undoubtedly more consumer-focused, but there can also be no denying that Facebook, LinkedIn and Twitter have had a massive impact on working life, too. The ability to communicate and share content with your extended network (and beyond) has transformed many of our traditional working practices. As well as enabling businesses to engage in two-way conversations with their customers, these social networks are now a central part of the recruitment process. Last year, I wrote a piece on how Facebook, LinkedIn and Twitter can enable you to find a team of peers without breaking the bank of recruitment agencies. You can tap into your workforce’s network and find like-minded, talented people to become part of your company.

Getting ready to collaborate

The net result of all the technological developments outlined above has been to change the very fabric of how we work. We now live in a collaboration economy. To share and communicate information, ideas and innovation has never been easier, or come more naturally to the workforce. The emergence of the Web has given rise to a global working village, with location and time zone utterly irrelevant. You can work as closely with someone in another country as you would with someone sitting opposite; work from home or on the move, and even send files from your mobile handset to someone on the other side of the world.

This has all been made possible by the World Wide Web. From Skype to smartphones and social networking to SaaS, it’s all underpinned by the internet and the changes to the workplace of 20 years ago are just extraordinary. With a global mobile worker population set to hit 1.19 billion by 2013, one can only wonder what the Internet will bring us next. Bring on the next 20 years!”

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1st investments for ex-Facebook exec’s venture fund

Posted in Board Of Intellectual Capital, Business models, Community, Economy, FaceBook, Intellectual capital, Investments, Market research, Social Networks, Strategy, Venture Capital, tagged , , , , , , , , , , , , , , , , , , , , on September 28, 2011| Leave a Comment »

Article from SF Gate.

“Chamath Palihapitiya, a former executive at Facebook Inc., made the first two investments for his new venture fund, buying stakes in business-software maker Yammer Inc. and private-stock exchange SecondMarket Inc.

Palihapitiya’s fund, called the Social+Capital Partnership, led a $17 million investment in Yammer, a San Francisco company that makes social-networking programs for businesses.

The fund, which announced both deals separately Tuesday, bought its SecondMarket stake from existing investors. SecondMarket lets investors trade shares of closely held companies before they hold an initial public offering.

After a four-year career at Facebook, where he worked on mobile products and expanded the company internationally, Palihapitiya left this year to form Social+Capital.

The Palo Alto fund is raising about $300 million, with an eye to investing in Internet technology, health care, education and financial services. Before joining Facebook, Palihapitiya spent a year at venture-capital firm Mayfield Fund.

“The things I like tend to have very disruptive elements to an existing established infrastructure,” Palihapitiya, 35, said.

“SecondMarket disrupts the IPO process by giving you completely different alternatives. Yammer is highly disruptive to established enterprise software companies.”

With Tuesday’s investment, Yammer has now raised $57 million. The company, started by PayPal Inc. co-founder David Sacks, provides software to more than 100,000 businesses in 160 countries, serving clients such as Royal Dutch Shell PLC and Ford Motor Co. Existing investors include Charles River Ventures, Emergence Capital and U.S. Venture Partners.

“Social networking is destined to have as significant an impact on the enterprise as it has already had in our personal lives,” Palihapitiya said in a statement.

The SecondMarket deal, meanwhile, involving buying stock from employees and early investors, Chief Executive Officer Barry Silbert said in a blog posting.

Shareholders of the New York company sold about $13 million of stock at a valuation of about $160 million, in what the company expects to be an “annual liquidity event,” Silbert said.

SecondMarket helps investors in privately held companies buy and sell their stock. The company has handled transactions totaling almost $1 billion, Silbert said Tuesday. Shareholders of Facebook, Twitter Inc. and LinkedIn Corp. have sold stock on the exchange.

Palihapitiya was joined by Russian billionaire Yuri Milner and actor Ashton Kutcher in buying the SecondMarket shares.”

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U.S. Facebook users clock in 53.5 billion mins.

Posted in Board Of Intellectual Capital, Economy, FaceBook, internet, LinkedIn, Market research, Social Networks, Twitter, tagged , , , , , , , , , , , , , on September 14, 2011| Leave a Comment »

Article from SFGate.

“Here’s a mind-numbing stat: Americans spent a total of 53.5 billion minutes on Facebook in May, according to a new Nielsen study released Monday.

In fact, the media-measurement firm’s new report on social networking found that Americans spent more time on Facebook than on any other website – and it wasn’t even close. Yahoo was second with 17.2 billion minutes in May and Google ranked third at 12.5 billion minutes.

With Americans now spending nearly one-quarter of their overall Internet time on social networks and blogs, Nielsen said the results show “how powerful this influence is on consumer behavior, both online and off.”

“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being driven to social media,” said Nielsen’s first-ever State of the Media report to focus on social networking.

The report took a snapshot of online activity during May and found nearly 4 of every 5 active U.S. Internet users went to social-networking and blogging sites, accounting for 22.5 percent of the total amount of minutes people spent online. Online gaming was next with 9.8 percent, followed by e-mail at 7.6 percent.

In the social-networking and blogging category, Palo Alto’s Facebook was the runaway leader with 140 million unique visitors during the month, with Google’s Blogger blogging platform a distant second with 50 million unique visitors spending about 723 million minutes.

But the up-and-coming blogging platform Tumblr was third with 623 million minutes, edging out both San Francisco microblogging service Twitter Inc. with 565 million minutes and the professional social network LinkedIn Corp. of Mountain View, which had 325 million. Nielsen said New York’s Tumblr Inc. has nearly tripled its audience since May 2010 and is now “an emerging player in social media.”

Also, the report said 70 percent of all adult social-network users shop online. But 60 percent of social-network denizens create reviews of products or services, making them more likely to be influential for online and offline purchases.

And compared with average Internet users, social networkers are 26 percent more likely to post their political opinions, 33 percent more likely to say what they like or don’t like on television and 75 percent more likely to spend heavily on music.

Other Nielsen findings include:

— The profile of the most active social-network user is of a woman of Asian/Pacific Islander descent between the ages of 18 and 34. The majority of social-network users are women, but men are more likely to visit LinkedIn.

— About 31 million people watched nearly 157 video streams on social networks or blogs in May. More women than men watched video this way, but men spent 9 percent more time watching those streams.

— While almost all social-media users access their networks by computer, a growing segment – about 37 percent – now do so with their mobile phones. More than twice the number of Internet users age 55 and older accessed social media on their phones than a year ago.”

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Twitter’s active flock reaches 100 million

Posted in Board Of Intellectual Capital, Business models, FaceBook, internet, Market research, Social Networks, Strategy, Twitter, Web 2.0, tagged , , , , , , , , , , , , , on September 12, 2011| Leave a Comment »

Article from SFGate.

“Twitter use is growing, with more than 100 million monthly active users around the world and 50 million who log on every day, the San Francisco microblogging service said Thursday.

Chief executive officer Dick Costolo said the number of active users increased 82 percent since the beginning of this year, putting the company on pace to add as many active users by the end of 2011 as the combined 26 million that Twitter added from 2006 to 2009.

The increasing audience size is key to the company’s future because Twitter is now convinced advertising is “the horse they are going to ride” to generate revenue, said analyst Debra Aho Williamson, principal social media analyst for the research firm

“These are all positive trends,” Williamson said. “2011 has been a good year for Twitter in terms of getting more usage, not just awareness.”

Costolo revealed the new data during an informal “state of the union” briefing with reporters Thursday. Williamson was also prebriefed by Costolo on Wednesday.

Twitter has previously said it had more than 200 million registered accounts worldwide. But Twitter watchers had long questioned how many were multiple accounts registered by the same person and how many accounts were actually active.

So Twitter is now focusing attention on its active users, not just the overall base. Facebook uses the same strategy, touting its 750 million users who log on at least once a month.

The number of active users “can be a successful measure of the exchange of information that’s going on there,” Williamson said.

Many press releases

Still, Williamson said many of Twitter accounts are used by “corporations pumping out press releases, using it as a distribution service.” And she notes that media companies like CNN and The Chronicle have multiple Twitter accounts to distribute news headlines and story links.

“While it sounds relatively good that half of active users log in every day, I wonder what percentage of those active users are just entities putting stuff out and not people actively engaging,” she said.

According to Twitter, the data shows:

— An average 230 million tweets per day, up 110 percent from January.

— More than 5 billion tweets per month

— A 105 percent increase in the number of users who log on each day.

— More than 400 million monthly unique visitors to Twitter.com, up 70 percent from January.

— 55 percent are mobile users.

Twitter now has more than 50 percent of National Football League players, 75 percent of National Basketball Association players, 82 percent of members of Congress, 85 percent of U.S. senators, 87 percent of Billboard Top 100 musicians, 93 percent of Food Network chefs and all of the Nielsen top 50 TV shows.

But there’s one potentially negative statistic that sticks out – a huge portion of active users, 40 percent, have not tweeted in the past month.

“If you think of it as a social network, then 40 out of every 100 aren’t even being very social,” Williamson said.

Still, the overall numbers should be large enough to entice advertisers.

Maybe it’s not as big as Facebook, but “if you look at it from an advertising perspective, an audience is an audience,” Williamson said. “Twitter is really proving itself in terms of getting people engaged with the advertising.”

Ad revenue projections

Twitter hasn’t been successful generating revenue by licensing access to its extensive stream of tweets. Microsoft on Wednesday renewed a deal to license Twitter’s data “fire hose,” but Google has not.

Williamson said the company is continuing to learn from its Promoted Tweets advertising platform and has other programs in the pipeline, including a self-service advertising system.

Twitter is still a privately held company, but eMarketer has projected the firm will have $150 million in advertising revenue this year and $250 million next year. Williamson said she is examining how the newest data may change those projections.

“Twitter had a good year and they clearly have a lot of things planned throughout the rest of the year and in 2012,” Williamson said. “They’re hoping the growth trends will continue.””

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Google Kills Aardvark, Which It Bought For $50 Million Last Year (GOOG)

Posted in Board Of Intellectual Capital, Distressed IP, Economy, google, Intellectual capital, Investments, Market research, Social Networks, Strategy, tagged , , , on September 3, 2011| Leave a Comment »

Article from SFGate.

“Google is shutting down Aardvark, the Q&A service it bought last year for about $50 million.

The founders just posted a goodbye letter saying that the project will be shut down in September.

This isn’t a total surprise: Aardvark was part of Google Labs, which new CEO Larry Page put on his hit list in July. The company is planning on putting similar Q&A features into Google+, and has reassigned most of the Aardvark team to that project.

Page has taken a sharp knife to a lot of Google appendages lately — last week, the company shut down Slide, the social-gaming company it bought for close to $200 million last year.”

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