Archive for the ‘Twitter’ Category

Article from SFGate.

“If Facebook is like hanging out at a banquet with a large buffet to feast on, then social network Path is an intimate dinner with close friends. Path is now getting new silverware and table decorations, so to speak, with the release of updated software.

CEO Dave Morin, a Facebook alum, says the dinner-party philosophy remains but users can now share their comings and goings with up to 150 friends, up from the original 50.

With the new version available this week, a year after its debut, Path aims to be more than a sharing application. It wants to be a digital journal that documents your days with a push of a button.

Morin describes it as “a slightly social experience.” You’re not just updating it to share your day with others; you’re recording your life for yourself.

“The idea has always been to give you a trusted place to share with your close friends and family,” Morin said. “Now that the (mobile phone) is the accessory you have in your hand all the time, it’s become a journal.”

Path began as an iPhone application for sharing photos and videos. Users later got the ability to add one of five emoticons to their friends’ photos.

The new version lets users post music and tell everyone where they are, with whom and whether they are awake or asleep. It’s also compatible with Android-running phones for the first time. And, it includes technology that allows the application to make updates on its own, as long as the user agrees to it, or opts in.

For example, if you fly to Minneapolis, the application can track you with GPS and post this when you land: “Arrived in Minneapolis, it’s 6:06 p.m. Mostly cloudy and 50 degrees.” The location updates are neighborhood and city specific but will not pin an actual location.

Morin says the auto-updates make it easier for users to share richer content without much effort. And, while the details may seem personal, your network is only of close friends and family.

The update retains strict privacy controls, which Morin says is key to making people comfortable with sharing, especially in the wake of high-profile debates over privacy issues at Facebook.

On Tuesday, the government announced a proposed settlement with Facebook over “unfair and deceptive” business practices. The pact requires the company to get people’s approval before changing how it shares their data.

The new version of Path integrates larger social networks Facebook, Twitter and Foursquare, allowing status updates to those sites from the Path application.

Morin says the San Francisco-based startup has enough funding for its next stage and just hired its 20th employee. Path has more than 1 million users.”

Read more here.

Read Full Post »

Article from SFGate.

“Here’s a mind-numbing stat: Americans spent a total of 53.5 billion minutes on Facebook in May, according to a new Nielsen study released Monday.

In fact, the media-measurement firm’s new report on social networking found that Americans spent more time on Facebook than on any other website – and it wasn’t even close. Yahoo was second with 17.2 billion minutes in May and Google ranked third at 12.5 billion minutes.

With Americans now spending nearly one-quarter of their overall Internet time on social networks and blogs, Nielsen said the results show “how powerful this influence is on consumer behavior, both online and off.”

“Whether it’s a brand icon inviting consumers to connect with a company on LinkedIn, a news ticker promoting an anchor’s Twitter handle or an advertisement asking a consumer to ‘Like’ a product on Facebook, people are constantly being driven to social media,” said Nielsen’s first-ever State of the Media report to focus on social networking.

The report took a snapshot of online activity during May and found nearly 4 of every 5 active U.S. Internet users went to social-networking and blogging sites, accounting for 22.5 percent of the total amount of minutes people spent online. Online gaming was next with 9.8 percent, followed by e-mail at 7.6 percent.

In the social-networking and blogging category, Palo Alto’s Facebook was the runaway leader with 140 million unique visitors during the month, with Google’s Blogger blogging platform a distant second with 50 million unique visitors spending about 723 million minutes.

But the up-and-coming blogging platform Tumblr was third with 623 million minutes, edging out both San Francisco microblogging service Twitter Inc. with 565 million minutes and the professional social network LinkedIn Corp. of Mountain View, which had 325 million. Nielsen said New York’s Tumblr Inc. has nearly tripled its audience since May 2010 and is now “an emerging player in social media.”

Also, the report said 70 percent of all adult social-network users shop online. But 60 percent of social-network denizens create reviews of products or services, making them more likely to be influential for online and offline purchases.

And compared with average Internet users, social networkers are 26 percent more likely to post their political opinions, 33 percent more likely to say what they like or don’t like on television and 75 percent more likely to spend heavily on music.

Other Nielsen findings include:

— The profile of the most active social-network user is of a woman of Asian/Pacific Islander descent between the ages of 18 and 34. The majority of social-network users are women, but men are more likely to visit LinkedIn.

— About 31 million people watched nearly 157 video streams on social networks or blogs in May. More women than men watched video this way, but men spent 9 percent more time watching those streams.

— While almost all social-media users access their networks by computer, a growing segment – about 37 percent – now do so with their mobile phones. More than twice the number of Internet users age 55 and older accessed social media on their phones than a year ago.”

Read more here.

Read Full Post »

Article from SFGate.

“Twitter use is growing, with more than 100 million monthly active users around the world and 50 million who log on every day, the San Francisco microblogging service said Thursday.

Chief executive officer Dick Costolo said the number of active users increased 82 percent since the beginning of this year, putting the company on pace to add as many active users by the end of 2011 as the combined 26 million that Twitter added from 2006 to 2009.

The increasing audience size is key to the company’s future because Twitter is now convinced advertising is “the horse they are going to ride” to generate revenue, said analyst Debra Aho Williamson, principal social media analyst for the research firm

“These are all positive trends,” Williamson said. “2011 has been a good year for Twitter in terms of getting more usage, not just awareness.”

Costolo revealed the new data during an informal “state of the union” briefing with reporters Thursday. Williamson was also prebriefed by Costolo on Wednesday.

Twitter has previously said it had more than 200 million registered accounts worldwide. But Twitter watchers had long questioned how many were multiple accounts registered by the same person and how many accounts were actually active.

So Twitter is now focusing attention on its active users, not just the overall base. Facebook uses the same strategy, touting its 750 million users who log on at least once a month.

The number of active users “can be a successful measure of the exchange of information that’s going on there,” Williamson said.

Many press releases

Still, Williamson said many of Twitter accounts are used by “corporations pumping out press releases, using it as a distribution service.” And she notes that media companies like CNN and The Chronicle have multiple Twitter accounts to distribute news headlines and story links.

“While it sounds relatively good that half of active users log in every day, I wonder what percentage of those active users are just entities putting stuff out and not people actively engaging,” she said.

According to Twitter, the data shows:

— An average 230 million tweets per day, up 110 percent from January.

— More than 5 billion tweets per month

— A 105 percent increase in the number of users who log on each day.

— More than 400 million monthly unique visitors to Twitter.com, up 70 percent from January.

— 55 percent are mobile users.

Twitter now has more than 50 percent of National Football League players, 75 percent of National Basketball Association players, 82 percent of members of Congress, 85 percent of U.S. senators, 87 percent of Billboard Top 100 musicians, 93 percent of Food Network chefs and all of the Nielsen top 50 TV shows.

But there’s one potentially negative statistic that sticks out – a huge portion of active users, 40 percent, have not tweeted in the past month.

“If you think of it as a social network, then 40 out of every 100 aren’t even being very social,” Williamson said.

Still, the overall numbers should be large enough to entice advertisers.

Maybe it’s not as big as Facebook, but “if you look at it from an advertising perspective, an audience is an audience,” Williamson said. “Twitter is really proving itself in terms of getting people engaged with the advertising.”

Ad revenue projections

Twitter hasn’t been successful generating revenue by licensing access to its extensive stream of tweets. Microsoft on Wednesday renewed a deal to license Twitter’s data “fire hose,” but Google has not.

Williamson said the company is continuing to learn from its Promoted Tweets advertising platform and has other programs in the pipeline, including a self-service advertising system.

Twitter is still a privately held company, but eMarketer has projected the firm will have $150 million in advertising revenue this year and $250 million next year. Williamson said she is examining how the newest data may change those projections.

“Twitter had a good year and they clearly have a lot of things planned throughout the rest of the year and in 2012,” Williamson said. “They’re hoping the growth trends will continue.””

Read more here.

Read Full Post »