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Mickey, Whitey, Billy, Casey, Hank, “the Scooter”, “the Moose”, Tony, Bobbie, and then there was Yogi.
The Yankees were the rock of my childhood and Yogi was the glue that held the Yankees together. 
Thanks for the memories and for being “YOGI”
from a Bronx boy in the 50’s Steve

(CNN)You don’t have to be a baseball fan or even know who Yogi Berra was to appreciate his wacky way with words.

His colorful, disjointed sayings — known as Yogisms — have been quoted by countless politicians and are now fixtures of the American lexicon.

“I really don’t know why I say them,” he once told CNN. “It just comes out.”

Most of his Yogisms are either paradoxical or obviously redundant. But so-called Yogisms weren’t always uttered by the World Series champion.

“I never said some of the things I said,” he once said.

Here are some of his most memorable Yogisms that actually came from the Hall of Famer:

“It ain’t over till it’s over.”

“It’s déjà vu all over again.”

“When you come to a fork in the road … take it.”

The retired legendary catcher throws out the first pitch to start the Yankees' home season in April 2000.

“I usually take a two-hour nap from 1 to 4.”

“Never answer an anonymous letter.”

“I didn’t really say everything I said.”

“I want to thank you for making this day necessary.”

“We made too many wrong mistakes.”

“You can observe a lot by watching.”

“The future ain’t what it used to be.”

“It gets late early out here.”

“If the world were perfect, it wouldn’t be.”

“If the people don’t want to come out to the ballpark, nobody’s going to stop them.”

“Pair up in threes.”

“Why buy good luggage? You only use it when you travel.”

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Article from SFGate.

“Twitter use is growing, with more than 100 million monthly active users around the world and 50 million who log on every day, the San Francisco microblogging service said Thursday.

Chief executive officer Dick Costolo said the number of active users increased 82 percent since the beginning of this year, putting the company on pace to add as many active users by the end of 2011 as the combined 26 million that Twitter added from 2006 to 2009.

The increasing audience size is key to the company’s future because Twitter is now convinced advertising is “the horse they are going to ride” to generate revenue, said analyst Debra Aho Williamson, principal social media analyst for the research firm

“These are all positive trends,” Williamson said. “2011 has been a good year for Twitter in terms of getting more usage, not just awareness.”

Costolo revealed the new data during an informal “state of the union” briefing with reporters Thursday. Williamson was also prebriefed by Costolo on Wednesday.

Twitter has previously said it had more than 200 million registered accounts worldwide. But Twitter watchers had long questioned how many were multiple accounts registered by the same person and how many accounts were actually active.

So Twitter is now focusing attention on its active users, not just the overall base. Facebook uses the same strategy, touting its 750 million users who log on at least once a month.

The number of active users “can be a successful measure of the exchange of information that’s going on there,” Williamson said.

Many press releases

Still, Williamson said many of Twitter accounts are used by “corporations pumping out press releases, using it as a distribution service.” And she notes that media companies like CNN and The Chronicle have multiple Twitter accounts to distribute news headlines and story links.

“While it sounds relatively good that half of active users log in every day, I wonder what percentage of those active users are just entities putting stuff out and not people actively engaging,” she said.

According to Twitter, the data shows:

— An average 230 million tweets per day, up 110 percent from January.

— More than 5 billion tweets per month

— A 105 percent increase in the number of users who log on each day.

— More than 400 million monthly unique visitors to Twitter.com, up 70 percent from January.

— 55 percent are mobile users.

Twitter now has more than 50 percent of National Football League players, 75 percent of National Basketball Association players, 82 percent of members of Congress, 85 percent of U.S. senators, 87 percent of Billboard Top 100 musicians, 93 percent of Food Network chefs and all of the Nielsen top 50 TV shows.

But there’s one potentially negative statistic that sticks out – a huge portion of active users, 40 percent, have not tweeted in the past month.

“If you think of it as a social network, then 40 out of every 100 aren’t even being very social,” Williamson said.

Still, the overall numbers should be large enough to entice advertisers.

Maybe it’s not as big as Facebook, but “if you look at it from an advertising perspective, an audience is an audience,” Williamson said. “Twitter is really proving itself in terms of getting people engaged with the advertising.”

Ad revenue projections

Twitter hasn’t been successful generating revenue by licensing access to its extensive stream of tweets. Microsoft on Wednesday renewed a deal to license Twitter’s data “fire hose,” but Google has not.

Williamson said the company is continuing to learn from its Promoted Tweets advertising platform and has other programs in the pipeline, including a self-service advertising system.

Twitter is still a privately held company, but eMarketer has projected the firm will have $150 million in advertising revenue this year and $250 million next year. Williamson said she is examining how the newest data may change those projections.

“Twitter had a good year and they clearly have a lot of things planned throughout the rest of the year and in 2012,” Williamson said. “They’re hoping the growth trends will continue.””

Read more here.

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Look closely. Do you see the onset of another Great Depression? Maybe it’s all in your mind.
By Tyler Cowen, Money Magazine contributing writer.

(Money Magazine) — If you think you’re immune to market panic, consider this experiment.

Recently, Jennifer A. Whitson of the University of Texas at Austin and Adam D. Galinsky at Northwestern University asked a group of people to recall situations when they felt out of control. Then they asked those people to find patterns in a series of blurry pictures. People in a control group were asked to find patterns in the same images but weren’t told to recall stressful situations first.

Turns out, the people who had imagined the stressful events said they could identify more patterns in the pictures than did the control group. The pictures, by the way, were completely random. The patterns didn’t exist.

The academics weren’t finished. They showed one group a headline that read “Rough Seas Ahead for Investors” and showed another group the headline “Smooth Sailing Ahead for Investors.” The two groups then received some fragmentary information about a couple of companies. You guessed it: The group that was worried about “rough seas” spun out more unwarranted theories about what was going on with the companies than the other group did.

These studies reconfirm what psychologists have been saying for years now: The more we feel out of control, the more our brains imagine patterns that don’t really exist.

Doing that, the theory goes, helps us manage our stress. Maybe we haven’t come so far from the rain dances common in agricultural societies. It’s precisely because they don’t control the drops falling from the sky that many people construct elaborate rituals to pretend that they do.

It makes sense, then, that conspiracy theories become more popular in bad or stressful times. Many people want to think that at least someone is in control even if that isn’t the case.

Of course, some patterns really are there. For instance, volatile markets tend to remain volatile for months on end. That’s why we saw many big daily shifts in the Dow in the fall of 2008, not just one or two. But if you want to make the smartest money moves in tough times – and who doesn’t? – you would do well to factor in the reality that you probably aren’t assessing things as well right now as you usually do.

Read the full article here.

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