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Archive for the ‘Strategy’ Category

Here is a good article from SF Chronicle that sheds some light on Apple and its renewed strategy on Mobile devices. With its launch of iPad, as well as the consious sidestepping from flash, a new and clear focus on iTunes and Appstore becomes much clearer – the focus on being the entertainment and content provider of consumer entertainment, and controlling the accesspoints secures large revenues from the convert. The larger question is if there are new areas previously untapped in this strategy that represent next level. With clear focus on casual consumption, everyday content and easy access, I have problem seeing next product line within this strategy.

– Patric

“Apple’s recent unveiling of the iPad was primarily a product announcement aimed at priming the pump for consumers, developers and content owners.

But for the notoriously secretive company, the iPad event provided observers with a glimpse of the company’s growing ambitions and strategies.

By trumpeting its own chipset for the iPad, passing on Adobe Flash software and putting even more emphasis on its iTunes system, Apple appears intent on tightening its command over the user experience and delivering a distinct vision of mobile computing, Internet connectivity and media consumption.

But perhaps the most obvious upshot of the latest unveiling was Apple’s continued recognition that its future, unlike its origin, is tied to mobile devices. Three years after dropping the word “computer” from its name, Apple’s CEO Steve Jobs said the company’s annual revenue of $50 billion from iPhones, iPods and MacBook laptops make it the largest maker of mobile devices in the world.

“Apple is a mobile devices company – that’s what we do,” said Jobs, during the iPad event.

Tim Bajarin, president of technology consultancy Creative Strategies, said Apple recognizes that the computing landscape is expanding to a model in which everyone carries around an Internet device. With the iPad, Apple is seeking to shape and stay ahead of that future.

“Apple’s role is to bring digital technology to the masses,” said Bajarin. “They don’t believe it’s restricted to a desktop or a phone – it should come in all types of devices.”

While the iPad represents a new hardware market, some observers see the device as expanding Apple’s business in services and content delivery.

“In 10 years, Apple will be just as much of a services and a software play as a device manufacturer,” said J. Gerry Purdy, an analyst with MobileTrax, a mobile research firm. “I think that gives them a tremendous playing field opportunity.”

Making chips itself

Apple’s introduction of its own chipset for the iPad – called the A4 – suggests that the Cupertino company is even more focused on the marriage between its hardware and software, eschewing third-party chips that are used by most rivals.

Nathan Brookwood, an analyst with Insight 64, questioned whether Apple’s chipset will outperform rival technology from Nvidia or Qualcomm. But he said the approach can result in some savings if it’s applied on a significant scale. And it allows the company to be less dependent on outside suppliers.

But perhaps most importantly, it gives Apple a way to tune its chips to fit the exact needs of its devices and software, allowing the company to achieve better performance and battery life.

“Apple’s gone from buying something off the rack to buying something where they have the pieces and they can tailor it themselves to their unique body shape,” Brookwood said.

Brookwood said he expects to see more of the A4 chipset if the iPad proves successful.

Apple’s iPad announcement also revealed a deeper antipathy toward Adobe Flash, the ubiquitous browser plug-in that enables most of the video and animations you see on the Web.

At the press event, Jobs avoided any mention of Flash, even when selling the iPad as delivering the Internet in your hand. And at a company staff meeting a few days later, Jobs reportedly called Adobe’s browser plug-in “buggy” and said the world will be moving to HTML5, a new Web language that will eliminate the need for Flash in many instances.

Tech pundits said Apple’s crusade against Flash appears to be philosophical, practical and political. The opposition might be a way to steer consumers to Apple’s iTunes and App Store, where they can find video content and applications that replicate the Flash content, often at a price.

“Apple’s position is they want to move things off the Web to the (iTunes) App Store,” said David Wadhwani, vice president and general manager of Adobe’s platform business. “Our position is we will support both models and let the consumer choose.”

Flash the next floppy disk?

Apple also appears reluctant to allow San Jose’s Adobe access to its iPhone operating system, especially when its Flash software is the cause of most of its crashes on the Mac, a claim Jobs reportedly made at his staff meeting. By advocating HTML5, Jobs could be attempting to help precipitate the decline of Flash, something he also predicted with floppy disk drives and more recently optical drives, wrote Farhad Manjoo, a technology columnist for online magazine Slate.

“Jobs could be betting that the same thing will happen with Flash,” Manjoo said. “There will be a lot of whining in the short run, but in time, we’ll all forget we ever wanted it and keep buying iPads.”

With Apple’s decision to go with the iPhone operating system, instead of Mac OS X or a hybrid, the company seems even more intent on using it as a major platform for mobile development. Apple has outpaced rivals in the mobile application market with more than 140,000 apps, but it has faced increasing competition from Google’s Android, which is also being pitched as a tablet operating system.”

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Here is a good weekend article around youth online behaviours well worth a reading. The SF Chronichle article points out that Twitter has failed to catch up among the young, Myspace invites for blogging in contrary to Facebook that is more of a staus/ short message socializing forum.

Questions that I get from this is how to reach the youth with businessmodels, enabling profits, advertising etc. Also, if the lifecycles of products are as shorts as a few years, what happens with existing, but declining businesses?

Gerbsman Partners are able to provide leadership in this questions, please contact us for more information.

“Teenagers and young adults spent less time blogging during the past three years as social networks like Facebook became more popular, according to a Pew Research Center study released Wednesday.

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Here is a Cleantech article from Mercury News.

“In other tech revolutions of recent decades, Silicon Valley became the uncontested global leader. The region’s ability to innovate its way to the top in cleantech, though, is far from guaranteed. Competition is fierce and global, with trillions of dollars at stake.

One of the valley’s greatest challenges comes from here. China’s drive to be a dominant power in the emerging global cleantech industry was on display one recent morning on the campus of the nation’s third-largest solar-panel maker, Trina Solar. New assembly-line employees, in an exercise designed to instill discipline, marched military-style around the grid-like campus, chanting responses to a drill leader dressed in army fatigues.

But China’s ambitions in cleantech reach far beyond piecing together solar panels. The central government has committed more than $100 billion a year to green technology research. It also has put in place incentives to create markets for everything from electric cars to rooftop solar water heaters to jump-start homegrown cleantech companies.

Provincial and local governments also are investing heavily in cleantech. Leaders in Jiangsu Province, where Trina Solar is located, are placing big bets on the solar industry, inspired by the municipal government of Wuxi. That Jiangsu Province city financially backed Suntech Power, now a global solar leader.

“China is moving very aggressively,” U.S. Energy Secretary Steven Chu said during a visit to Google’s Mountain View headquarters last fall. “They want to be a leader in this new industrial revolution.”

A group of valley tech executives, including former Intel CEO Andy Grove, recently sent a letter to Chu urging the energy secretary to “sound the alarm bell to make America aware — clearly and unequivocally — of how rapidly other nations, particularly China, are moving on clean energy.

“Unless we move quickly and commit substantial resources on a sustained basis, we risk becoming an energy also-ran, and risk developing a new dependency,” said the letter, also signed by Michael Splinter, CEO of Applied Materials, and John Doerr, a partner at venture capital firm Kleiner, Perkins, Caufield & Byers.

They urge the government to provide financial assistance to clean energy industries, including incentives for replacing polluting power plants with renewable sources of energy.

U.S. is lagging

Currently, only five of the world’s top 30 companies in the solar, wind and next-generation battery markets are based in the United States, according to John Denniston, also a partner with Kleiner.

U.S. government incentives — such as tax breaks and a regulation requiring utilities to buy power from solar and wind energy companies — were slowly eliminated in the 1980s after helping California become a global cleantech leader, said Ryan Wiser, a scientist at Lawrence Berkeley National Laboratory. Around the same time, Denmark, Germany and Spain — whose governments adopted policies and incentives to jump-start cleantech enterprises — were emerging as global leaders.”

Read the full article here.

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Here is a good article written by Chris O’Brien, San Jose Mercury News.

“Last week, I reviewed my predictions for 2009. And by grading myself generously, I got 3.5 out of 9. So now it’s on to 2010, when hopefully my foresight, and the valley’s economy, will improve.

It’s tempting to pick some easy targets to inflate my score. But instead, I’m going to make some daring picks, again, because when it comes to punditry, it’s always better to wrong than boring. Or something like that.

So, onward:

1. Palm will be sold.

Sad to say, but it’s inevitable. This will be the year this valley icon ceases to be an independent company. The launch of the Palm Pre and Pixi were valiant efforts. They created an exciting mobile platform and should be valuable to someone else. But sales of the Pre are already stalling. And so is cash flow.

There are plenty of potential buyers out there, from other mobile companies like Motorola and Nokia to other tech biggies like Hewlett-Packard and Dell, which need to get deeper into the mobile space.

2. There will be at least four valley-based green-tech IPOs.

Everyone is predicting a big comeback for the IPO this year. I don’t think that will happen for Silicon Valley. But I think green-tech will be the exception. I had started writing this before Solyndra filed for its IPO. So I’ve only got three to go! Who are the other candidates? Tesla and Silver Springs Networks seem to be increasingly good bets. The fourth will be a dark horse.

3. Intel settles

everything.

The deal with AMD was the first step to putting Intel’s long-running legal feuds in the past. Yes, the legal thicket seem to be getting worse with the filing of the Federal Trade Commission’s case against Intel. But the economy is warming back up, and so are computer and chip sales. Intel will make the smart move by settling these cases so it can focus on reaping the benefits of an improving economy.

4. The mythical beasts will arrive: the Apple Tablet and the Google Phone.

My colleague, Troy Wolverton, says nay, the Google phone will remain a mirage. Indeed, the existence of these two products has been long rumored and much denied. But the increasing chatter about both leads me to believe we’ll see them in 2010.

The intriguing question is: How much will they cost? Apple has recently overcharged for new products like the iPhone, and then brought the price down. I wouldn’t be surprised if the same happens with the tablet.

For Google, there’s a radical notion making its way around the valley: What if Google gave away its phone for free, hoping to make money off mobile advertising? Now, that would be truly disruptive. It has the billions in the bank to underwrite such a plan for several years. But does it have the guts?

5. Facebook and LinkedIn won’t go public.

These social networking companies are in no hurry. Facebook is still tweaking its revenue model, as is LinkedIn. When their revenues pick up steam, they’ll eventually bump into some federal rules that require certain financial disclosures, just as Google did early last decade. But they’ve got at least another year before they have to worry about that. In the meantime, their founders are in no rush to give up the control they would lose by going public.

Indeed, I think that sentiment is widespread among many tech startups. Why rush into an IPO? And this is part of the reason why I don’t expect tech IPOs to come roaring back this year. Even Zynga, the social gaming company and long-rumored IPO candidate, recently took a big investment from a Russian firm so it could reduce pressures to go public. Don’t expect to party like it’s 1999.

6. Jobs will post a slight gain.

As a guide, let’s look at the last two recessions in Silicon Valley. The one in the early 1990s was relatively shallow. The number of jobs peaked in August 1990 and then declined for 18 months, before beginning a rebound that lasted the rest of the decade.

Following the dot-com bust, we hit a job peak in December 2000, and then hit bottom 37 months later, in January 2004.

This current downturn falls in between at the moment. Jobs in Silicon Valley peaked in December 2007, so we’ve been headed down for about 23 months. Though that’s complicated, because in recent months, the job numbers have bounced up and down. Still, this downturn feels less severe in the valley than the dot-com bust. So I expect that 2010 is the year we see a net gain in jobs for Santa Clara and San Mateo counties.

7. Twitter.

Can I do a predictions list and not say something about Twitter? Probably not, so here goes. Twitter’s traffic will decline this year. We’ve seen it stall already in the U.S. and it’s begun to flatten around the globe. I say this, though I remain completely obsessed with Twitter and consider it indispensable at this point.

Unfortunately for Twitter, I never actually visit its site. Rather, I use one of the many third-party applications to write, view and filter tweets. That’s good for me. Bad for Twitter, because it will make it harder for them to make money from me. There’s mumblings recently that not only is Twitter getting revenue, but it may be nearly profitable. But the upside may be limited if Twitter’s traffic is flattening.

8. Google gets hit with an antitrust suit.

The company narrowly skirted a federal anti-trust action in 2008 when it scuttled a search deal with Yahoo. But even though it’s doing its best to cozy up to the Obama administration, and trying to play up it’s “do no evil” motto, there’s some indication that federal antitrust regulators have Google in their cross hairs. Maybe it will be over the controversial Google Book settlement. Maybe it will be over its acquisition of mobile advertising leader AdMob. Or with Google going on an acquisition binge, it could be over some other deal on the horizon. But expect Google and the feds to lock horns in 2010.

9. The number of public companies in Silicon Valley continues to fall.

It’s been falling since 2000. And I see no reason that it will stop this year. That means that acquisitions will rise and consolidation will continue. And while IPOs will reappear, they won’t be enough to make up for the number of public companies that are acquired or go bankrupt.

10. And finally, I’ll end by going way out on a limb: Cisco Systems will buy Dell.

Think about it. Hewlett Packard has been gearing up in recent years to invade Cisco’s turf by moving into the networking space. This is Cisco’s greatest challenge in almost a decade. Cisco will need to respond by buying a PC company both to achieve greater scale and to match the range of products it can offer customers. Cisco has about five times as much market value as Dell, which has been struggling for years to regain its leadership in the PC business, which it lost to HP.

Put Cisco’s line of networking equipment and annual revenue of $36 billion with Dell’s PCs and $61 billion in annual revenue, and you still have a company a bit smaller than HP and its $118 million in annual revenue. But it gets them close.

Cisco’s Chambers has also recently ruled out launching or buying a mobile computing device. But, never say never in the tech world. This an area where both HP, Cisco and Dell need to be in the coming decade.”

This article was posted originally in American Chronicle.

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Here is a good article from Financial Times.

In January 2000, as Steve Case unveiled the all-stock $164bn merger between AOL and Time Warner, the AOL chief executive declared it an historic moment that would transform the competitive landscape of the media business and the way people used the internet forever.

A decade later, the “deal of the century” is not only being unwound but is widely castigated as an example of the chief executive hubris that characterised a period when the worldwide value of deals exceeded $3,500bn and bankers briefly gained celebrity status but ended with their reputation in tatters.

Daniel Stillit , mergers and acquisitions analyst at UBSsays: “The decade opened at the high point of a merger wave. It’s ending at the low point”.

The new millennium began just as the US stock market was wrapping up its fifth consecutive year of double-digit gains and the rapid growth of the technology industry had started to ebb.

The urge to merge was driven by globalisation, deregulation, the need to reduce costs and the desire to gain critical mass – not to mention chief executives’ penchant for empire-building. Bigger was not only better, boards felt, but was necessary if companies were to compete and survive on the global stage.”

Read the full article here.

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