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Archive for the ‘Technology’ Category

Google Adwords release TV ads to the masses

Posted in Board Of Intellectual Capital, Intellectual capital, Market research, Technology, tagged , , , , , on May 1, 2008| Leave a Comment »

Google have just released the Adwords for TV for the masses. The program, which have been available in trials for almost a year, generates a whole new opening for the mid market companies and services that previously seen TV advertising as out of reach and to costly.

This is something that might challange a whole industry. With tools and tutorials to create your own ads, help from Google to forward the costs for production and easy to use tracking tools, AdWorks for TV opens up a whole new affordable package for companies trying to reach mass audiences.

Mashable described it best;

“To understand how huge this is, try and set up a TV ad campaign through any other means. Yup, it’s way more complicated than what I’ve just described. Google now provides anyone with a credit card and an internet connection with the ability to create a television commercial and monitor the success of their campaign using a simple online tool. Touche!”

Click here to read more.

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BoIC member featured in New York Times

Posted in Board Of Intellectual Capital, boic, Business models, Gerbsman Partners, Intellectual capital, Investments, Market research, Mobile, Open Garden, Social Networks, Technology, Web 2.0, Wireless 2.0, tagged , , , , , , , , , , , on April 23, 2008| Leave a Comment »

Tony Fish, a member of Gerbsman Partners Board of Intellectual Partners was featured in NY Times on April 14th. The article, “Getting your business ready for Mobile 2.0”, is an excellent example on Mobile 2.0 issues that arise in with the technology.

“To better understand the coming of Mobile 2.0, indeed it is important to first understand the arrival of Web 2.0. Web 2.0 is a new generation of Web-based applications, like widgets, social networks, and collaboration tools that are quickly transforming the landscape of the Internet itself.”

Read the whole article here.

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Coming soon: superfast internet

Posted in Board Of Intellectual Capital, Community, Gerbsman Partners, Technology, Uncategorized, Venture Capital, Web 2.0 on April 16, 2008| Leave a Comment »

Internet as we know it is about to get outperformed by a new, exclusive network know as the Grid. As with the Internet, GRID is a spinnoff out of CERN where Tim Berners-Lee invented the World Wide Web. The network, in effect a parallel internet, is built using fiber optic cables that run from CERN to 11 centers in the United States, Canada, the Far East, Europe and around the world. Read more here.

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Monetizing on social networks

Posted in Board Of Intellectual Capital, Community, Gerbsman Partners, Intellectual capital, Technology, Web 2.0, Wireless, tagged , , , , , , on April 15, 2008| Leave a Comment »

Here is a good example on how Wireless 2.0 is enabling Web 2.0 services to generate cash. Paul Ruppert describes Hook Mobile’s services best when saying “… generates additional revenues for social networks and their application developers by offering an open API that delivers a “low calorie” multimedia experience using MMS.”

His prediction in the end of the article may not be so far off when he states that Hook may be on Facebook very soon.

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MySpace got game

Posted in Board Of Intellectual Capital, Community, Gerbsman Partners, Intellectual capital, Technology, Uncategorized, Web 2.0 on April 13, 2008| Leave a Comment »

Social networkers rejoice; MySpace has finally launched a games portal. According to the page’s mission statement, the site promises “the best online games available in a safe, user-friendly environment” and targets all types of gamers.

As Facebook continues to affirm its role as social networkers’ casual gaming epicenter. MySpace’s portal, while impressive, fails to draw in the ever so important multiplayer crowd.

With the buzz surrounding so-called “casual gaming” as of late, so it’s no great surprise that MySpace wants a piece of the pie. What´s surprising is that it toke them so long to launch. As a late comer, MySpace will have to play the role of catch up – which can prove to be very costly.

The number of games offered is impressive, although less then Yahoo! Games.

Whichever social network you call home, any increased competition should benefit both sides. It´s only natural to believe that some of Facebook’s more popular games come to MySpace in the near future.

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