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Posts Tagged ‘Business Insider’

GoPro just unveiled 3 new action cameras and a new drone

gopro hero 5 GoPro

GoPro just announced its new action cameras, called the Hero 5 Black, Hero 5 Session, Hero Session, as well as a new drone called Karma.

 Here are some new features and details of the new $399 Hero 5 Black action camera:

  • Water-proof without a housing down to 30 feet
  • A touch-display
  • 4K video
  • GPS
  • Voice control
  • 12-megapixel photos
  • RAW photo support
  • Wide Dynamic Range video
  • Improved image stabilization

The new $299 Hero 5 Session has a smaller cube-like design and has similar features as the Black model, including 4K video recording. However, it has more basic features and specs. The main differences are:

  • 10-megapixel photos
  • No display
  • No GPS
  • No RAW support
  • No Wide Dynamic Range video

There’s also a $199 Hero Session model:

  • 8-megapixel photos
  • 1440p video recording
  • Water-proof down to 30 feet

The new Karma drone costs $799 on its own, and can be bundled with the Hero 5 Black Session for $999, and the Hero 5 Black for $1,099. The Karma drone features a removable 3-axis gimbal to stabilize footage captured by a GoPro on the drone itself, in your hands, or when a GoPro camera is mounted on your equipment. The Karma will also work with the Hero 3, and Hero 4 GoPros.

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Amazon is doubling down on retail stores with plans to have up to 100 pop-up stores in US shopping malls

jeff bezosDavid Ryder/Getty Images
Amazon.Com $760.14

Amazon is aggressively expanding its presence in the real-world retail market, with a plan to open dozens of new pop-up stores in US shopping malls over the next year, a source familiar with the matter told Business Insider.

The miniature retail storefronts are a separate effort from the physical bookstore that Amazon opened in Seattle last year and are primarily designed to showcase and sell the company’s hardware devices, particularly its Echo home speakers.

The pop-up stores, which are spearheaded by Amazon’s head of devices and services, reflect the company’s growing drive to reach consumers directly through a variety of access points including retail storefronts, home delivery, and innovative devices.

Just as Apple changed its relationship with customers through its sleek retail stores, Amazon is building out its vision for a new class retail business that weaves together a powerful assortment of online and physical components.

Pop-up stores, typically 300- to 500-square-foot locations in the middle of shopping malls, carry an assortment of Amazon hardware — including the Kindle e-readers, Fire TV, and the Echo speakers — as well as accessories. But the broader goal is to drive more traffic to Amazon’s online store, as these devices make it easier to purchase items there.

As of August, Amazon had 16 pop-up stores in the US — nearly three times as many as the six it had at the end of last year, according to the source. That number is expected to exceed 30 this year and could go up to as many as 100 by next year, as new stores are popping up almost every week in shopping malls across the country, this person said.

In fact, Amazon quietly launched a new site dedicated to its pop-up stores; it shows 21 now. The stores are spread across 12 states, including New York and Texas, with California owning the most (six).

End of the test phase

Amazon is hiring a number of positions for “Amazon device pop-up stores” in multiple locations that have yet to be announced, including Miami, Florida, and West Hartford, Connecticut, according to job listings.

In one of the job posts, Amazon says pop-up stores “have emerged from the test phase with a goal to expand and grow.”

Business Insider’s source said Amazon seems to be putting a lot more resources in its pop-up store expansion and that it could potentially evolve into other forms as well, such as a brick-and-mortar space similar to an Apple Store. Amazon has tested things like pop-up trucks, but those haven’t really materialized into any meaningful sales channels.

Amazon pop up storeThe Amazon pop-up store in San Francisco’s Westfield Mall.Business Insider/Eugene Kim

Amazon never officially announced pop-up store launches, although it did confirm the 2014 opening of its San Francisco one in the upscale Westfield Mall. And The Wall Street Journal’s Greg Bensinger discovered a smaller pop-up store in the mall a year before that.

Amazon still hasn’t closed its Westfield Mall location, despite the short-term nature of pop-up stores.

The pop-up stores come with hefty fixed costs, including leases in shopping malls and full-time employees to staff the storefronts. But they offer a new way for the company to boost its brand awareness and to drive sales, both at the stores and on its website.

Given Amazon’s obsession with data, the decision to expand the network of stores may indicate that the company has seen an uptick in online sales in the regions where it already has pop-up stores.

The pop-ups also serve a strategic purpose by providing Amazon with its own physical sales channel — something that has become especially important after big-box retailers such as Target and Walmart stopped selling Amazon devices in 2012. (Target plans to bring Amazon products back this year.)

Amazon declined to comment on its roadmap for the stores but provided this statement: “We offer pop-up kiosks so that customers can try out all our new devices and learn about our services like Prime and unique content like Amazon Originals.”

The Echo effect

Amazon SVP of Device Dave LimpAmazon SVP of Device Dave Limp showcasing the Echo.AP/Jeff Chiu

One interesting part about Amazon’s pop-up stores is that they’re run by the devices team, not the retail team that opened Amazon’s bookstore last year. The initiative is led by Senior Vice President of Devices and Services Dave Limp, who oversees everything from the Kindle to the Echo.

That means the push for more pop-up stores coincides with the success of the Echo, which is widely considered to be the next big hit product for Amazon. The Echo’s success has prompted rivals such as Google and, reportedly, Apple to develop competing versions.

According to multiple sources, Amazon is increasingly putting more resources to developing the Echo and its voice technology platform, Alexa — and the pop-up stores provide an important way to raise brand awareness for both products.

Another source said Amazon played with the pop-up store concept while the Echo was being developed in 2013, as it’s a way to let people play, hands-on, with its devices, especially the unusual ones like the Echo.

“Lowering the barriers to trial and letting people feel how things actually work is a great way to start,” this person said.

It’s unclear why Amazon’s taking such a low-key approach to its pop-up store expansion. But it’s not too uncommon for Amazon to do things quietly when it’s clear that it has bigger ambitions. Amazon’s fashion team, for example, launched seven private labels over the past year — and it’s expected to overtake Macy’s as the top apparel retailer in the US by 2017.

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A Navy SEAL commander told students to make their beds in the best graduation speech of 2014

Peter Jacobs

UT alum Adm. William H. McRaven gives students the “hook ’em horns” at the university’s commencement last year.AP Photo/The University of Texas at Austin, Marsha Miller

The University of Texas, Austin has chosen the president of the prestigious Ford Foundation to speak at its commencement this year, but it will be hard for him to outshine last year’s graduation speaker.

US Navy admiral and UT, Austin, alumnus William H. McRaven returned to his alma mater to give seniors 10 lessons from basic SEAL training when he spoke at the school’s 2014 commencement. It was widely considered to be the best graduation speech of the year.

McRaven — a former commander of the US Special Operations Command, who organized the raid that killed Osama bin Laden — stressed the importance of making your bed every morning, taking on obstacles headfirst, and realizing that it’s OK to be a “sugar cookie.”

navy-seal-admiral-bill-mcraven-university-texas-austin-commencement-hook-em

As McRaven describes in his speech, a “sugar cookie” was a someone who failed uniform inspection during SEAL training, and was ordered to run fully clothed into the ocean and then roll around on the beach until every part of their body was covered with sand.

“Sometimes no matter how well you prepare or how well you perform you still end up as a sugar cookie,” McRaven said. “It’s just the way life is sometimes.”

In another lesson from his speech, McRaven stressed how everyone will likely fail at some point, and how to learn from those failures.

The former Navy admiral described how SEALs would sometimes be ordered to do “circuses” — “two hours of additional calisthenics—designed to wear you down, to break your spirit, to force you to quit.” However, McRaven said, “The pain of the circuses built inner strength-built physical resiliency.”

McRaven’s personal stories from his many years as a Navy SEAL supported all of these lessons.

“While these lessons were learned during my time in the military, I can assure you that it matters not whether you ever served a day in uniform,” McRaven told students. “It matters not your gender, your ethnic or religious background, your orientation, or your social status.”

In January, McRaven took over as chancellor of the University of Texas System.

We first saw this speech at the Military Times. Here’s the video of the full speech with the transcript below:

Here are McRaven’s 10 lessons from his years of experience as a Navy SEAL, via University of Texas, Austin:

I have been a Navy SEAL for 36 years. But it all began when I left UT for Basic SEAL training in Coronado, California.

Basic SEAL training is six months of long torturous runs in the soft sand, midnight swims in the cold water off San Diego, obstacles courses, unending calisthenics, days without sleep and always being cold, wet and miserable.

It is six months of being constantly harassed by professionally trained warriors who seek to find the weak of mind and body and eliminate them from ever becoming a Navy SEAL.

But, the training also seeks to find those students who can lead in an environment of constant stress, chaos, failure and hardships.

To me basic SEAL training was a life time of challenges crammed into six months.

So, here are the ten lesson’s I learned from basic SEAL training that hopefully will be of value to you as you move forward in life.

Every morning in basic SEAL training, my instructors, who at the time were all Viet Nam veterans, would show up in my barracks room and the first thing they would inspect was your bed.

If you did it right, the corners would be square, the covers pulled tight, the pillow centered just under the headboard and the extra blanket folded neatly at the foot of the rack—rack—that’s Navy talk for bed.

It was a simple task—mundane at best. But every morning we were required to make our bed to perfection. It seemed a little ridiculous at the time, particularly in light of the fact that were aspiring to be real warriors, tough battle hardened SEALs—but the wisdom of this simple act has been proven to me many times over.

If you make your bed every morning you will have accomplished the first task of the day. It will give you a small sense of pride and it will encourage you to do another task and another and another.

By the end of the day, that one task completed will have turned into many tasks completed. Making your bed will also reinforce the fact that little things in life matter.

If you can’t do the little things right, you will never do the big things right.

And, if by chance you have a miserable day, you will come home to a bed that is made—that you made—and a made bed gives you encouragement that tomorrow will be better.

If you want to change the world, start off by making your bed.

During SEAL training the students are broken down into boat crews. Each crew is seven students—three on each side of a small rubber boat and one coxswain to help guide the dingy.

Every day your boat crew forms up on the beach and is instructed to get through the surfzone and paddle several miles down the coast.

In the winter, the surf off San Diego can get to be 8 to 10 feet high and it is exceedingly difficult to paddle through the plunging surf unless everyone digs in.

Every paddle must be synchronized to the stroke count of the coxswain. Everyone must exert equal effort or the boat will turn against the wave and be unceremoniously tossed back on the beach.

For the boat to make it to its destination, everyone must paddle.

You can’t change the world alone—you will need some help— and to truly get from your starting point to your destination takes friends, colleagues, the good will of strangers and a strong coxswain to guide them.

If you want to change the world, find someone to help you paddle.

Over a few weeks of difficult training my SEAL class which started with 150 men was down to just 35. There were now six boat crews of seven men each.

I was in the boat with the tall guys, but the best boat crew we had was made up of the little guys—the munchkin crew we called them—no one was over about 5-foot five.

The munchkin boat crew had one American Indian, one African American, one Polish America, one Greek American, one Italian American, and two tough kids from the mid-west.

They out paddled, out-ran, and out swam all the other boat crews.

The big men in the other boat crews would always make good natured fun of the tiny little flippers the munchkins put on their tiny little feet prior to every swim.

But somehow these little guys, from every corner of the Nation and the world, always had the last laugh— swimming faster than everyone and reaching the shore long before the rest of us.

SEAL training was a great equalizer. Nothing mattered but your will to succeed. Not your color, not your ethnic background, not your education and not your social status.

If you want to change the world, measure a person by the size of their heart, not the size of their flippers.

Several times a week, the instructors would line up the class and do a uniform inspection. It was exceptionally thorough.

Your hat had to be perfectly starched, your uniform immaculately pressed and your belt buckle shiny and void of any smudges.

But it seemed that no matter how much effort you put into starching your hat, or pressing your uniform or polishing your belt buckle— it just wasn’t good enough.

The instructors would fine “something” wrong.

For failing the uniform inspection, the student had to run, fully clothed into the surfzone and then, wet from head to toe, roll around on the beach until every part of your body was covered with sand.

The effect was known as a “sugar cookie.” You stayed in that uniform the rest of the day—cold, wet and sandy.

There were many a student who just couldn’t accept the fact that all their effort was in vain. That no matter how hard they tried to get the uniform right—it was unappreciated.

Those students didn’t make it through training.

Those students didn’t understand the purpose of the drill. You were never going to succeed. You were never going to have a perfect uniform.

Sometimes no matter how well you prepare or how well you perform you still end up as a sugar cookie.

It’s just the way life is sometimes.

If you want to change the world get over being a sugar cookie and keep moving forward.

Every day during training you were challenged with multiple physical events—long runs, long swims, obstacle courses, hours of calisthenics—something designed to test your mettle.

Every event had standards—times you had to meet. If you failed to meet those standards your name was posted on a list and at the end of the day those on the list were invited to—a “circus.”

A circus was two hours of additional calisthenics—designed to wear you down, to break your spirit, to force you to quit.

No one wanted a circus.

A circus meant that for that day you didn’t measure up. A circus meant more fatigue—and more fatigue meant that the following day would be more difficult—and more circuses were likely.

But at some time during SEAL training, everyone—everyone—made the circus list.

But an interesting thing happened to those who were constantly on the list. Overtime those students—who did two hours of extra calisthenics—got stronger and stronger.

The pain of the circuses built inner strength-built physical resiliency.

Life is filled with circuses.

You will fail. You will likely fail often. It will be painful. It will be discouraging. At times it will test you to your very core.

But if you want to change the world, don’t be afraid of the circuses.

At least twice a week, the trainees were required to run the obstacle course. The obstacle course contained 25 obstacles including a 10-foot high wall, a 30-foot cargo net, and a barbed wire crawl to name a few.

But the most challenging obstacle was the slide for life. It had a three level 30 foot tower at one end and a one level tower at the other. In between was a 200-foot long rope.

You had to climb the three tiered tower and once at the top, you grabbed the rope, swung underneath the rope and pulled yourself hand over hand until you got to the other end.

The record for the obstacle course had stood for years when my class began training in 1977.

The record seemed unbeatable, until one day, a student decided to go down the slide for life—head first.

Instead of swinging his body underneath the rope and inching his way down, he bravely mounted the TOP of the rope and thrust himself forward.

It was a dangerous move—seemingly foolish, and fraught with risk. Failure could mean injury and being dropped from the training.

Without hesitation—the student slid down the rope—perilously fast, instead of several minutes, it only took him half that time and by the end of the course he had broken the record.

If you want to change the world sometimes you have to slide down the obstacle head first.

During the land warfare phase of training, the students are flown out to San Clemente Island which lies off the coast of San Diego.

The waters off San Clemente are a breeding ground for the great white sharks. To pass SEAL training there are a series of long swims that must be completed. One—is the night swim.

Before the swim the instructors joyfully brief the trainees on all the species of sharks that inhabit the waters off San Clemente.

They assure you, however, that no student has ever been eaten by a shark—at least not recently.

But, you are also taught that if a shark begins to circle your position—stand your ground. Do not swim away. Do not act afraid.

And if the shark, hungry for a midnight snack, darts towards you—then summons up all your strength and punch him in the snout and he will turn and swim away.

There are a lot of sharks in the world. If you hope to complete the swim you will have to deal with them.

So, If you want to change the world, don’t back down from the sharks.

As Navy SEALs one of our jobs is to conduct underwater attacks against enemy shipping. We practiced this technique extensively during basic training.

The ship attack mission is where a pair of SEAL divers is dropped off outside an enemy harbor and then swims well over two miles—underwater—using nothing but a depth gauge and a compass to get to their target.

During the entire swim, even well below the surface there is some light that comes through. It is comforting to know that there is open water above you.

But as you approach the ship, which is tied to a pier, the light begins to fade. The steel structure of the ship blocks the moonlight—it blocks the surrounding street lamps—it blocks all ambient light.

To be successful in your mission, you have to swim under the ship and find the keel—the centerline and the deepest part of the ship.

This is your objective. But the keel is also the darkest part of the ship—where you cannot see your hand in front of your face, where the noise from the ship’s machinery is deafening and where it is easy to get disoriented and fail.

Every SEAL knows that under the keel, at the darkest moment of the mission—is the time when you must be calm, composed—when all your tactical skills, your physical power and all your inner strength must be brought to bear.

If you want to change the world, you must be your very best in the darkest moment.

The ninth week of training is referred to as “Hell Week.” It is six days of no sleep, constant physical and mental harassment and—one special day at the Mud Flats—the Mud Flats are area between San Diego and Tijuana where the water runs off and creates the Tijuana slue’s—a swampy patch of terrain where the mud will engulf you.

It is on Wednesday of Hell Week that you paddle down to the mud flats and spend the next 15 hours trying to survive the freezing cold mud, the howling wind and the incessant pressure to quit from the instructors.

As the sun began to set that Wednesday evening, my training class, having committed some “egregious infraction of the rules” was ordered into the mud.

The mud consumed each man till there was nothing visible but our heads. The instructors told us we could leave the mud if only five men would quit—just five men and we could get out of the oppressive cold.

Looking around the mud flat it was apparent that some students were about to give up. It was still over eight hours till the sun came up—eight more hours of bone chilling cold.

The chattering teeth and shivering moans of the trainees were so loud it was hard to hear anything and then, one voice began to echo through the night—one voice raised in song.

The song was terribly out of tune, but sung with great enthusiasm.

One voice became two and two became three and before long everyone in the class was singing.

We knew that if one man could rise above the misery then others could as well.

The instructors threatened us with more time in the mud if we kept up the singing—but the singing persisted.

And somehow—the mud seemed a little warmer, the wind a little tamer and the dawn not so far away.

If I have learned anything in my time traveling the world, it is the power of hope. The power of one person—Washington, Lincoln, King, Mandela and even a young girl from Pakistan—Malala—one person can change the world by giving people hope.

So, if you want to change the world, start singing when you’re up to your neck in mud.

Finally, in SEAL training there is a bell. A brass bell that hangs in the center of the compound for all the students to see.

All you have to do to quit—is ring the bell. Ring the bell and you no longer have to wake up at 5 o’clock. Ring the bell and you no longer have to do the freezing cold swims.

Ring the bell and you no longer have to do the runs, the obstacle course, the PT—and you no longer have to endure the hardships of training.

Just ring the bell.

If you want to change the world don’t ever, ever ring the bell.

To the graduating class of 2014, you are moments away from graduating. Moments away from beginning your journey through life. Moments away starting to change the world—for the better.

It will not be easy.

But, YOU are the class of 2014—the class that can affect the lives of 800 million people in the next century.

Start each day with a task completed.

Find someone to help you through life.

Respect everyone.

Know that life is not fair and that you will fail often, but if take you take some risks, step up when the times are toughest, face down the bullies, lift up the downtrodden and never, ever give up—if you do these things, then next generation and the generations that follow will live in a world far better than the one we have today and—what started here will indeed have changed the world—for the better.

Thank you very much. Hook ’em horns.

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Apple is facing a crisis of salesmanship

Apple haters have always made the case that the company’s massive success is as much the product of marketing and salesmanship as it is any kind of technical innovation.

Maybe they’re right. Whatever else Apple cofounder Steve Jobs was, he was the consummate salesman. Maybe the original iPhone could have sold itself back in 2007, but Jobs’ legendary introductory event definitely helped.

But the world has changed. As smartphone innovation seems to have plateaued, the tech giants of the world, notably Google, Microsoft, and Facebook, have doubled down on machine learning and artificial intelligence — the trendy technology that’s making for smarter, more personalized apps and devices.

It’s a big, necessary step for the industry. Thanks to smartphones, tablets, smart TVs, home voice assistants like the Amazon Echo, and all our other kinds of gadgetry, we’re generating more data than ever before. The promise of artificial intelligence is a way to sift through the noise and always find exactly what we need, when we need it, on whichever device we’re using.

This means that Tim Cook’s Apple is facing a unique and unprecedented marketing challenge as it heads into Wednesday’s much-anticipated iPhone 7 launch event, where the company is expected to announce a new phone that’s only a minor improvement to the existing iPhone 6S.

iphone 7Apple

With the hardware unexciting at best, that means that the onus will be on Apple to prove that the iPhone is differentiated from Google’s ever-improving Android elsewhere. Namely, it must prove the upcoming iOS 10 operating system has game with the new machine learning trend and it will bring intelligence to the whole iPhone.

How do you sell customers on something they don’t even know they’re using? Perhaps more importantly, how do you do it when the world is convinced that Apple is far behind the rest of the market? With Google nipping at Apple’s heels with each new Android release, these questions are only growing in urgency.

Media blitz

For Apple, the peril is twofold.

First, Wall Street is afraid that we’ve reached peak iPhone sales, and it’s all downhill from here. Second, customers and analysts alike are concerned that after years of same-same iPhone releases and the failure of new products like the Apple Watch and iPad Pro to light the market ablaze, Apple’s ability to innovate has peaked, too.

That’s why Apple’s PR machine spent much of August in overdrive, with top company execs including Tim Cook, Eddy Cue, and Phil Schiller giving interviews to Fast Company, The Washington Post, and Medium’s Backchannel.

In each interview, the content may have varied, but the message was always the same: If you think Apple’s glory days are behind it, think again.

The coded message is: Apple is not behind in new technologies like machine learning.

Tim CookApple CEO Tim CookREUTERS/Stephen Lam

Instead, Apple execs explained to Steven Levy at Backchannel that there is indeed an “Apple brain” on every iPhone and iPad that learns from user behavior. Apple sees it as part of that overall, signature Apple-just-works experience, rather than a total revolution.

“It’s a technique that will ultimately be a very Apple way of doing things as it evolves inside Apple and in the ways we make products.” Apple Senior VP Phil Schiller told Steven Levy at Backchannel.

Again, to decode that message for Apple’s investors and customers: We’re ahead of the curve on machine learning, but even if we weren’t, it would be okay, because we’re still Apple, and we still build the best stuff.

The Siri solution

In a way, Apple is right on track.

Investors and your average consumers don’t care so much about the technology that goes on behind the scenes, so much as they like new, shiny experiences. It’s as true for Apple as it is for Microsoft, Google, Facebook, Amazon, or anybody else, really.

But that just underscores the struggle of selling the stuff that machine learning makes possible.

Many of the coolest things it enables, from a technical standpoint  — better app recommendations, facial recognition in photos, speech recognition, fraud prevention and security — are nifty and useful, but also the kind of things you tend to only ever notice when it doesn’t work.

siri in ios 10 wwdc 2016Apple

Which is why you’ve heard so much from Apple about the Siri voice assistant and the new smarts that she’s getting in iOS 10. It’s something Apple can’t hammer on hard enough: This is the proof that we’re not behind in machine learning. This is the thing you can use every day to make your life better.

It remains to be seen if the souped-up Siri will be enough to reverse user behavior, given that surveys have found that 70% of iPhone users use her only sometimes or rarely.

Ultimately, though, it doesn’t matter if she wins the world over or not. Siri, with her new smarts, becomes what’s essentially a mascot for the so-called Apple Brain, more so than she already is.

She’s the most tangible example of what machine learning can do, even if she’s not necessarily the best or most useful.

amazon echoAmazon

The exact same factors are going into Microsoft’s Cortana, Amazon’s Alexa, and the forthcoming Google Assistant, too.

So don’t be surprised if Apple starts talking up Siri as better than all other smart assistants. And don’t be surprised if Microsoft, Google, and Amazon all fire back. Because really, what they’re trying to prove is who’s the most intelligent, artificial or otherwise.

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The Democratic National Committee has embraced an app that Edward Snowden says he uses every day

snowdenscreenshot/HBO

The Democratic National Committee has apparently embraced the smartphone app that ex-National Security Agency contractor Edward Snowden says he uses every day, according to Vanity Fair’s Nick Bilton.

It’s called Signal, an app designed for secure text messages and phone calls, and it’s easy to see why it would be beneficial.

In June, at least two different hacker groups tied to the Russian government were expelled from the servers of the DNC, where they had burrowed in and downloaded reams of data for roughly a year. Much of that data, in the form of leaked internal emails, were later posted to the website WikiLeaks.

A month before the hacking revelations, Bilton reported, DNC staffers were told they should use this “Snowden-approved” app whenever they were mentioning Donald Trump, especially if their message was disparaging.

Signal is an incredibly easy-to-use app for iPhone and Android that allows both encrypted text and voice communications. Founded by Moxie Marlinspike in 2014, it requires no sign-up, registration, or exchange of information between parties. You just download the app, install it on your phone, and call whoever you want to talk to, using regular phone number.

It features end-to-end encryption — meaning there is no middleman able to intercept — and it just works. “Even if we wanted to, we can’t hand your information over to anyone,” Marlinspike told TechCrunch.

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