Feeds:
Posts
Comments

Posts Tagged ‘Emily Adler’

 

Wildly Popular Messaging Apps Are Becoming Immersive Mobile Platforms In Their Own Right

Messaging_MAUs

BII

Messaging apps like WhatsApp and WeChat are huge and getting bigger.BI Intelligence‘s data shows that WeChat, LINE, WhatsApp, and Snapchat are all growing their user numbers in 2014 at a quarterly rate of 15% or higher.

Like social networks before them, these apps are becoming the hubs for everything global smartphone audiences do on mobile. Messaging apps help people connect with one another, share photos, video chat, and increasingly engage in activities that earn significant revenue for the apps, including playing games, buying digital goods, and even shopping offline.

User sessions for messaging and social apps increased 203% in 2013, according to Flurry. That’s about twice as fast as the increase in sessions for all types of apps, which was 115% for the year.

A recent report from BI Intelligence takes a deep dive into the messaging wars. The report contains our exclusive estimates for monthly active users for all the top global messaging platforms — including some like Snapchat and LINE, which do not release MAU numbers. In the report, we describe the similarities and differences between 15 messaging apps and include a case study of Japan-based LINE as an example of how this category can monetize and drive hundreds of millions of dollars in revenue.

Access The Full Report And Data By Signing Up For A Free Trial Today>>

Here are some of the top insights on the mobile messaging wars:

The report is full of charts and data that can be easily downloaded and put to use.

In full, the report:

For full access to all BI Intelligence’s charts, analysis, and daily briefings on the digital media industry, get started with a free trial.

Read Full Post »

Social Media Engagement: The Surprising Facts About How Much Time People Spend On The Major Social Networks

Social Engagement Index Desktop Smartphone

BII

We tend to talk about social networks in terms of size, because audience reach is one of social media’s biggest advantages. That’s why Facebook gets so much attention. With 1.2 billion monthly active users, it’s a beast.But as audiences adopt newer social networks, and people’s social activity becomes increasingly fragmented, other measures of social network activity become more important, especially for businesses trying to determine where to best allocate time and resources. How much time users spend on each social network and how engaged and interactive they are with content there are increasingly important ways of evaluating the sites.

In a new report, BI Intelligence calculates an Engagement Index for top major social networks and compares their performance in terms of time-spend terms per-user, on desktop and mobile. We also look at how the different top activities on social media — photo-sharing, status updates, etc. — are indexing in terms of activity, and which sites drive the highest volume in each category. This report complements our popular reports on social media demographics and global audience sizes.

Here are our findings:

  • Social is now the top Internet activity: Americans spend an average of 37 minutes daily on social media, a higher time-spend than any other major Internet activity, including email.
  • Social-mobile rules: 60% or so of social media time is spent not on desktop computers but on smartphones and tablets.
  • Facebook has a monster lead in engagement: Facebook is a terrific absorber of audiences’ time and attention, 114 billion minutes a month in the U.S. alone, on desktop PCs and smartphones. By comparison, Instagram commands 8 billion minutes a month, and Twitter just 5.3 billion.
  • Facebook attracts roughly seven times the engagement that Twitter does, when looking at both smartphone and PC usage, in per-user terms.
  • Snapchat is a smaller network than WhatsApp, but outpaces it in terms of time-spend per user.
  • Pinterest, Tumblr and LinkedIn have made major successful pushes in 2013 to increase engagement on their mobile sites and apps. The new race in social media is not for audience per se, but for multi-device engagement.
  • Multi-device social media: Our analysis is based on BI Intelligence’s social media Engagement Index, which compares the effectiveness of social networks in keeping individual users engaged across smartphones and desktop PCs (for an explanation of the Index, sign up for instant access to BI Intelligence). 

Here are our PC-smartphone Engagement Index scores for five platforms:

  1. Facebook, 50.7
  2. Instagram, 13.5
  3. Twitter, 7.4
  4. Snapchat, 6.6
  5. WhatsApp, 4.6

The report is full of charts and data that can be easily downloaded and put to use

In full, the report:

For full access to the report on Social Engagement sign up for a free trial subscription today.

Read Full Post »