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Building on the trend of Apple, Nokia and others – Sun makes the move into a independent Appstore deployment. As Apple has shown that it is a viable business model, it only makes sense – end-users like to shop around, and are willing to pay for smaller apps. As Google Android starting to make its way into mobile phones, and Nokia “opened” up Symbian – the end-user community developer trend will create a business eco-system worth spending some research on. The project is codenamed Vector but will likely be called “Java Store” after its official launch.

Here is some quotes from Jonathan Schwartz by way of Washington Post.

“Candidate applications will be submitted via a simple web site, evaluated by Sun for safety and content, then presented under free or fee terms to the broad Java audience via our update mechanism. Over time, developers will bid for position on our storefront, and the relationships won’t be exclusive (as they have been for search). As with other app stores, Sun will charge for distribution – but unlike other app stores, whose audiences are tiny, measured in the millions or tens of millions, ours will have what we estimate to be approximately a billion users. That’s clearly a lot of traffic, and will position the Java App Store as having just about the world’s largest audience.”

“The store will be for all Java devices. Initially, the PC desktop will get the most attention from developers and customers, but there’s plenty of Java-enabled phones and developers will be pleased to have another distribution channel, especially one with the power of Sun behind it.”

Read the full article here. Read Jonathan Schwartz blog entry here.

Other bloggers covering this topic include: OStatic, Mobile Marketing Watch, Mobile Blogs, IndicThreads.

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If you look for growth opportunities, look no further say Strategy Analytics. With a 900% growth forecast, and Google support in the background – the mobile ecosystem will see some intriguing innovations shortly. With iPhone and AppStore showing the way, Android from Google may provide a business opoortunity for global opportunities for mobile developers.

Please also see our previous articles: “Android vs. iPhone: Why Openness may Not Be Best” and “Android to do what no one else managed!”

Hardware Register has more on this story:

“Android-based smartphones will ship in massive numbers this year – at least compared to last year’s total, market watcher Strategy Analytics has forecast.

In its latest report, the firm predicted that Android smartphone shipments will increase a whopping 900 per cent during 2009 over last year. Shipments of Apple’s iPhone will grow 79 per cent this year, SA said.

The Google-developed OS hasn’t featured on phones for as long as Apple’s handset has been on the market. Nonetheless, healthy support from “operators, vendors and developers” will continue to help increase Android’s adoption, SA said.

“A relatively low-cost licensing model, its semi-open source structure and Google’s support for cloud services have encouraged companies… to support the Android operating system,” said Neil Mawston, Director at Strategy Analytics.

The number of Android-based devices is certainly set to expand this year. Vodafone recently launched the world’s second Android phone in Blighty – the Magic. It’s also widely rumoured that Samsung will launch an own-brand Android phones this year.”

Read the article here.

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