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Posts Tagged ‘iphone’


Apple Will Sell 72 Million iPhones — But Then See A Massive Drop In Demand

iPhone 6 PlusFlickr/Omar Jordan FawahliPhone 6 shipments will soar in Q4.

According to KGI Securities analyst, Apple is forecast to sell 71.5 million iPhones in Q4, Apple Insider reports.

KGI’s Ming-Chi Kuo — who has a good record as an Apple analyst because of his sources in Apple’s supply chain — says quarter-over-quarter shipments of the smartphone will grow 82% in Q4, and predicts the iPhone 6 will head the surge.

Apple Insider explains the iPhone 6 will likely make up nearly 60% of all sales over the period, quoting a figure of 41.65M units. The iPhone 6 Plus will not perform quite as well though. Apparently suppliers are having production issues with the larger phones, and Q4 sales are dependent on the supply chain.

After strong sales over the festive season, Kuo expects iPhone sales to fall dramatically to a combined 49.5 million units as off-season demand reduces. Q1 sales always tend to dip after the Q4 holiday buying season. 9to5Mac believes demand will eventually settle at a 2:1 ratio favouring the 6 over the 6 Plus. It’s worth noting the drop in quarterly sales would still be a big jump year-on-year; if Apple sells that many phones, it will be up 13%.

Kuo says older models, such as the entry-level iPhone 5C and iPhone 4S, will be discontinued in 2015 in favour of the 5S. Until that happens, promotional pricing on all those lines will reduce the average sales price of iPhones in Apple’s lineup. The iPhone 5s could eventually become free on contract, Kuo says.

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An Upcoming iPhone Feature From Apple Will Completely Transform How You Use Apps

Apple’s new operating system for mobile phones and tablets, iOS 8, is slated to release in the fall, and one of its features will transform how you use your apps.Apple calls it Extensibility, and it basically allows your apps to share both information and functionality with each other, which means less time spent switching between apps.

Let’s say you have a favorite app for editing your photos, such as Adobe Photoshop Express.

Before Extensibility, you would need to be inside Photoshop Express in order to use its editing tools. But with Extensibility, you’ll be able to access those same editing tools right from within Apple’s native Photos app. The editing tools from Photoshop Express would act as the “extension” in this case, and the Photos app would then have access to that extension, allowing you to take advantage of Photoshop Express’ unique features and functionality even from within outside apps.

Popular password management app 1Password has already demonstrated how it will use Extensibility to let users easily fill in password info from within any app. Before, you had to boot up 1Password, copy the password for a site or app, and then open the site or app and paste it in. But Extensibility eliminates those extra steps. Other apps can plug into 1Password and let you use it without opening a separate app.So how does it work?

There are different types of extensions depending on how and where they will share information with other apps. Apple wants to prevent apps from simply having full access to all of the information in your other apps, so extensions are focused on particular functions and tasks, such as Share, Action, and Photo Editing.

It’s important to note that an app won’t be able to randomly request important info from another app without your consent. You have complete control over when an app makes a request to use an extension, meaning an app can’t request your PayPal password from 1Password unless you ask it to.

Sports Center widget iOS 8 extension

Apple

Besides being secure, Extensibility means more information at your fingertips, and faster.Apple, for example, is allowing extensions to plug directly into your iPhone’s Notification Center, where it will act as a widget. If you want to stay up to date on the latest scores, you could enable ESPN’s Sports Center app to see its extension in Notification Center, allowing you to quickly check out what’s going on without opening the Sports Center app.

You won’t only be able to glimpse information from within Notification Center, extensions will also let you take action.Say you were using the Philips Hue app to control your smart light bulbs. Right now, that’s all done within the app, making it a tad inefficient. But Philips has shown off an iOS 8 concept for an extension that would let you turn on and off your smart lighting, even select some pre-set mood lighting, all from a simple swipe up of the Notification Center.

At its WWDC conference in June, Apple highlighted how an eBay extension would allow you to keep track of auctions from within Notification Center. And since extensions can also include actions, you’re even able to place a bid without opening the app.

Extensions can also be used to share things to your favorite social media site. Apple has limited sharing features integrated into iOS 7, but iOS 8 will usher in the ability for any social media app to design its own extension.

Say you’re browsing the internet using Safari. With Extensibility, you’ll be able to tap the image, select which social media website or app you’d like to share the picture with, and you’re done.

Extensibility even extends to core Apple software, such as its keyboard. If another app has a keyboard that you like better than Apple’s, they simply have to enable a keyboard extension to give users the ability to replace Apple’s keyboard with their own.

iOS 8 extensibility

Apple

At its heart, Extensibility will both remove friction and empower preference, letting users take their favorite app’s killer feature and use it from within another app.

It’s a giant step in the right direction for Apple, and it means that apps no longer will have compromise on polish in the name of being able to “do it all.” Instead, they’ll be able to focus on creating a unique experience that users will be able to take with them into other apps.

Extensibility will be available when iOS 8 launches as a free download this fall.

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Apple Wants Your iPhone’s Camera To Be As Good As What The Pros Use

Apple lens patent

US Patent and Trademark Office

 

 

Apple has just been granted a new patent for interchangeable iPhone camera lenses that would significantly improve the quality of photos.

The patent was filed on Sept. 7, 2012, and could foreshadow some much-needed enhancements to Facebook albums everywhere.

The patent explains that the “bayonet attachment mechanisms” would secure a lens to the outside of an electronic device. These complicated mechanisms, attachments, apertures, and bayonets are all to say that you would be able to switch around fancy lenses that would let you take higher-quality pictures on your phone.

As Ars Technica points out, this most certainly is not the first time anyone has tried to come up with attachable lenses for phones. VicTsing offers magnetic lenses for HTC smartphones, and Sony sells aesthetically overwhelming lenses that operate like complete cameras and communicate wirelessly with Android and iOS phones.

Apple’s own take on the attachable lens will most likely resemble the former option, with an external lens that uses the phone’s existing sensor and storage.

While alternatives are already in the market, Apple owning the attachment would likely translate into sleeker, smaller lenses that seamlessly integrate into iOS. Especially with the iPhone expected to grow in size, interchangeable camera lenses may be just what the iPhone 6 is missing.

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Article from NYTimes.

Apple fired the executives in charge of the company’s mobile software efforts and retail stores, in a management shake-up aimed at making the company’s divisions work more harmoniously together.

The biggest of the changes involved the departure of Scott Forstall, an Apple veteran who for several years ran software development for Apple’s iPad and iPhone products. Mr. Forstall was an important executive at the company and the one who, in many respects, seemed to most closely embody the technology vision of Steven P. Jobs, the former chief executive of Apple who died a year ago.

But Mr. Forstall was also known as ambitious and divisive, qualities that generated more friction within Apple after the death of Mr. Jobs, who had kept the dueling egos of his senior executives largely in check. Mr. Forstall’s responsibilities will be divided among a few other Apple executives.

While tensions between Mr. Forstall and other executives had been mounting for some time, a recent incident appeared to play a major role in his dismissal. After an outcry among iPhone customers about bugs in the company’s new mobile maps service, Mr. Forstall refused to sign a public apology over the matter, dismissing the problems as exaggerated, according to people with knowledge of the situation who declined to be named discussing confidential matters.

Instead, Timothy D. Cook, Apple’s chief executive, in September signed the apology letter to Apple customers over maps.

Apple said in a news release on Monday that the management changes would “encourage even more collaboration” at the company. But people briefed on Apple’s moves, who declined to be identified talking about confidential decisions at the company, said Mr. Forstall and John Browett were fired.

Steve Dowling, an Apple spokesman, said neither executive was available for an interview. Mr. Forstall did not respond to interview requests over e-mail and Facebook.

Mr. Browett, who took over as head of the company’s retail operations in April, will also leave the company after a number of missteps. Apple said that a search for a new head of retail was under way and that the retail team would report directly to Mr. Cook in the meantime.

Mr. Forstall will leave Apple next year and serve as an adviser to Mr. Cook until then.

Eddy Cue, who oversees Apple’s Internet services, will take over development of Apple maps and Siri, the voice-activated virtual assistant in the iPhone. Both technologies have been widely criticized by some who say they fall short of the usual polish of Apple products.

Jonathan Ive, the influential head of industrial design at Apple, will take on more software responsibilities at the company by providing more “leadership and direction for Human Interface,” Apple said. Craig Federighi, who was previously in charge of Apple’s Mac software development, will also lead development of iOS, the software for iPads and iPhones.

Apple said Bob Mansfield, an executive who previously ran hardware engineering and was planning to retire from Apple, will lead a new group, Technologies. That group will combine Apple’s wireless and semiconductor teams. Apple in a statement said the semiconductor teams had “ambitious plans for the future.”

Recently, Mr. Mansfield had been working on his own projects at the company, operating without anyone reporting to him directly. One of the areas of interest Mr. Mansfield had been exploring is health-related accessories and applications for Apple’s mobile products, said an Apple partner who declined to be named discussing unannounced products.

Mr. Forstall was a staunch believer in a type of user interface, skeuomorphic design, which tries to imitate artifacts and textures in real life. Most of Apple’s built-in applications for iOS use skeuomorphic design, including imitating thread of a leather binder in the Game Center application and a wooden bookshelf feel in the newsstand application.

Mr. Jobs was also a proponent of skeuomorphic design; he had a leather texture added to apps that mimicked the seats on his private jet. Yet most other executives, specifically Mr. Ive, have always believed that these artifacts looked outdated and that user interface design on the computer had reached a point where skeuomorph was no longer necessary.

Mr. Forstall, who trained as an actor at a young age, also shared with Mr. Jobs a commanding stage presence at events introducing Apple products, often delivering his speeches with a pensive style that echoed that of Mr. Jobs.

According to two people who have worked with Apple to develop new third-party products for the iPhone, the relationship between Mr. Forstall and Mr. Ive had soured to a point that the two executives would not sit in the same meeting room together.

A senior Apple employee who asked not to be named said Mr. Forstall had also incurred the ire of other executives after inserting himself into product development that went beyond his role at the company. One person in touch with Apple executives said the mood of people at the company was largely positive about Mr. Forstall’s departure.

“This was better than the Giants winning the World Series,” he said. “People are really excited.”

The departure of Mr. Browett was less surprising to outsiders. In August, the company took the unusual step of publicly apologizing for a plan by Mr. Browett to cut back on staffing at its stores. Charlie Wolf, an analyst at Needham & Company, said he was never convinced that Mr. Browett was a good choice to join Apple because he had previously run Dixons, a British retailer that is viewed as being more downmarket than Apple’s retail operations.

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While we often think of small nimble startups as the true innovators in technology, that hasn’t necessarily been the case in network infrastructure for the last few years. A study of venture capital funding from Ovum shows that while overall tech investment has recovered since the dark days of the recession, the vast majority of that spending went to services and applications startups like Facebook, Twitter, WhatsApp and Spotify.

Meanwhile, the startup companies that make the gear over which those services traverse have seen investment fall from $796 million in 2009 annually to just $270 million in the 12 months ending in June, Ovum found. According to Ovum principal analyst Matt Walker:

“A funding disconnect has thereby emerged between network builders and network users. Lots of innovation and venture capital is targeting the network users, such as mobile apps and OTT platforms. However, little of it is directly helping the network builders. With a weak start-up pipeline, the industry relies more on incumbent vendors to generate new ideas and products. Their budgets are bigger, but VCs are often better at funding ‘game changing’ ideas ignored by established vendors.”

Admittedly, investing in the next big social network or an app that could generate millions of downloads is a lot sexier than, say, envelope tracking technology or cell site radio frequency filters. But those infrastructure innovations are just as important. The capabilities of many apps and services have already far exceeded the ability of our mobile networks to deliver those apps and services at a reasonable cost (think Netflix on 4G tablet). If we let network innovation slip, we could wind up with a bunch of very powerful services that have nowhere to go.

As Walker points out, the onus for innovation thus falls on the big established telecom vendors, and it’s quite the burden. Ovum estimates that with the falloff in startup investment, big network infrastructure makers’ R&D budgets are now 90 times larger than the investment going into networking startups –- that’s up from 30X two years ago.

Don’t get me wrong — the Ciscos, Ericssons and Huaweis of the world are responsible for some amazing science and innovation. And today they’re building the small cell and heterogeneous networks of the future. But there are limits to what the big vendors can accomplish. The R&D budgets of the big industrial labs have shrunk immensely in the last two decades, and there’s only so much talent and so many resources those vendors can devote to innovation.  The biggest issue, though, is that the big equipment makers innovate in much different ways than small startups.

Big vendors have big ingrained investments

Look around. A lot of the wired and wireline networks we use on a daily basis have been with us for a while. The first 2G networks in the US went up in the late 1990s and they’re largely still in use. A good part of the big vendors’ businesses is maintaining, upgrading and iterating on the networks they’ve already built.

That doesn’t mean the big vendors are merely redesigning the same old equipment, but they’re definitely looking for continuity with their older networks. Alcatel-Lucent’s lightRadio and Nokia Siemens’ Liquid Radio architectures, for instance, are truly mind-blowing approaches to the new heterogeneous network, but they’re still fundamentally the cellular technologies that have been these vendors’ bread and butter since the birth of wireless.

When Wi-Fi came along as a mobile data alternative to cellular, these vendors were resistant if not outright hostile. It took two startups, BelAir Networks and Ruckus Wireless to make the business case to carriers for large-scale outdoor Wi-Fi networks to supplement 3G and 4G networks.

 

The lightRadio Cube, Alcatel-Lucent’s vision for the small cell.

The big vendors are working largely within global standards frameworks. That’s by no means a bad thing. It’s why an iPhone can communicate with a Nokia-built base station, and a Cisco router can be plugged into an Ericsson core network. But standards work is painfully slow. A lot of the innovation work in networking technology works goes on outside of the standards bodies, and if that work proves successful it wind up shaping the standards themselves.

There’s probably no better example in wireless than CDMA. Qualcomm’s upstart cellular interface was initially adopted by a single US carrier, AirTouch, but it eventually became the basis for all global 3G networks.

Innovating between the lines

While the big vendors have focused on the overarching evolution of networks it’s up to infrastructure core technology startups to fill in technology gaps. Companies like NSN and Ericsson will most certainly handle the large-scale rollout of small cells and hetnets in the future, just like Apple and Samsung will be designing our future 4G smartphones and connected tablets.

But it will be startups like Seattle’s still under-the-radar PivotBeam that are developing the critical software defined antennas that will link these millions of small cells back to the network core. And it will be small engineering companies like Nujira and Quantance supplying the power envelope tracking technology giving those 4G phones a tolerable battery life.

I’m not saying all of these specific companies are all going to be the next Qualcomm, and that you should go invest in them. But they’re part of a critical network infrastructure startup scene, and that scene appears to be shrinking. We’re already starting to see the consequences. The industry has started delivering speed in the form of LTE but it has so far failed to deliver us the cheap capacity critical to moving the mobile industry forward. If the investors keep neglecting network startups, that problem is only going to get worse.

Read more here.

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