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Posts Tagged ‘Smartphones’

Pew: More Than A Quarter Of U.S. Adults Use Mobile And Social Location-Based Services

Posted in Uncategorized, tagged , , , , , , , , , , , , , , , on September 6, 2011| Leave a Comment »

Article from Techcrunch.

“There’s no doubt that as smartphone usage increases, geo-location is becoming an increasingly important technology in consumers’ day to day lives. The Pew Internet Research Project has come out with a new report showing the growing number of U.S. adults that are leveraging location-based technologies in social and mobile apps. According to Pew, 28% of adults use at least one of location-based service that exist in mobile and social media spaces. The report shows the most popular use case of location-based technology is using mobile phones for maps, directions, or recommendations.

Pew reports that 28% of cell owners use phones to get directions or recommendations based on their current location (that works out to 23% of all U.S. adults). Only 5 percent of cell phone owners user their phone to check-in to locations using apps like Foursquare or Gowalla.

And 9% of internet users incorporate their location into Facebook, Twitter, or LinkedIn (7% of all adults). And 28% of U.S. adults do at least one of these activities either on a computer or using their mobile phones.

Unsurprisingly, smartphone owners are more likely to use location-based social networks on their phones. One in ten smartphone owners (12%) have used Foursquare, Gowalla, or a similar application and 55% of smartphone owners have used a location-based information service. Almost six in ten smartphone owners (58%) use at least one of these services.

Pew says that younger smartphone owners are more likely to use location-based services in their phone. And Pew says that geosocial services and automatic location-tagging are most popular with minorities. A quarter (25%) of Latino smartphone owners using geosocial services and almost a third (31%) of Latino social media users enabling automatic location-tagging. Pew says that only 7% of white smartphone owners use geosocial services, byt 59% get location-based information on their phones, compared with 53% of blacks and only 44% of Hispanics.

Pew reported nearly a year ago that only 4% of online American adults use location-based services. My guess is that number has increased since last Novemeber.”

Read more here.

 

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Android Passes iPhone as Most Desired Smartphone. Barely

Posted in Board Of Intellectual Capital, Economy, Market research, Strategy, Uncategorized, tagged , , , , , , , , , , , on April 26, 2011| Leave a Comment »

Article from GigaOM.

Android has been outselling the iPhone recently but Apple’s iPhone was still the most desired smartphone in the U.S., according to the Nielsen Co. Not anymore. Nielsen said 31.1 percent of respondents in March said they want their next smartphone to be an Android device, while 30 percent said they wanted an iPhone. Nielsen said consumers planning on buying an Android in the next year increased from 25.5 percent in July to September while people planning on buying an iPhone slipped from 32.7 percent during the same period. That’s not terribly surprising considering the growing momentum behind Android. But it shows that Android’s appeal is continuing to grow even despite the broader availability of the iPhone on Verizon .

Before, Android’s rise could have been chalked up to the fact that iPhone was limited to just one carrier. But it’s increasingly showing that it is attractive by itself, not just as a more accessible alternative to the iPhone. The iPhone is still limited in distribution and opening up availability to Sprint and T-Mobile could shift things somewhat. But at this point, it seems like Android appeal is rock solid while the iPhone is cooling off somewhat with consumers. The smartphone race looks more and more like a two-horse competition, according to Nielsen. Only 10.5 percent of consumers said they planned on buying a BlackBerry device, down from 12.6 percent in July through September. Interest in Windows devices also slipped from 6.8 percent last year to 6.4 percent this year, even with the launch of Windows Phone 7 in November. Android continues to rule the smartphone marketshare battle with 37 percent, compared to 27 percent for the iPhone and 22 percent for BlackBerry.

Recent statistics show how much momentum is behind Android. Fifty percent of people who purchased a smartphone in the past six months said they had chosen an Android device while 25 percent said they had bought an iPhone and 15 percent said they got a BlackBerry device. Now Apple is still sucking down the biggest profits, and has become the largest phone vendor by revenue. And it still has a lead when you consider all iOS devices compared to Android. But Android’s momentum, especially in smartphones, is just getting stronger. If it can replicate that success in tablets, it won’t be long before it has a greater overall ecosystem reach soon.

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