Archive for July 25th, 2012

by Don Middleberg, Member Gerbsman Partners Board of Intellectual Capital

“I’ve missed more than 9,000 shots in my career. I’ve lost 300 games. Twenty-six times I’ve been trusted to take the game winning shot and missed…I’ve failed over and over again. And that is why I succeed.”
-Michael Jordan

The most important thing I’ve learned in business is that you can’t stand still. You must try things. Not all will succeed, but on balance, if you’re smart and thoughtful, things should work out over the long term. In the spirit of calculated risk-taking, in the first six months of this year Middleberg Communications was involved in three significant developments:

1. The move into social media through Laundry Service. While a lot of folks talk about having social media capabilities, there is a huge difference between working Facebook and LinkedIn pages and having an in-house video production studio complete with brilliant film editors, creatives and social media managers who understand and work all platforms. I love social media because it works. It removes one of the major stumbling blocks that has always existed for public relations – proven, quantifiable metrics. So when founder and President Jason Stein and I decided to get together, it was a natural fit. We formally joined forces February 1, and in the nearly six months together we have built LS into a near-$1 million firm.

Social media is now a major point of difference for us. Few PR firms have the chops to do both great media relations as well as incorporate a significant social media skill set.

2. The acquisition of G.S.Schwartz & Co. Jerry Schwartz and I have been friendly competitors for years. Our deal was completed on July 1, and was a natural move for both of us given that our respective firms work in many of the same vertical markets—consumer, tech, B2B, associations, financial and professional services. I now lead the combination of nearly 25 professionals, all in our offices at 317 Madison Avenue. I’m really pleased at how quickly and seamlessly the integration of culture and client responsibilities is going. We are quickly bonding and integrating client responsibilities. To Jerry’s credit, his team is enthusiastic, smart and each brings great skill sets to the table for the benefit of our clients.

3. I am pleased to announce that Rachel Honig and David Bray, Managing Directors of Middleberg Communications, have become principals of the firm. Rachel comes to the agency from the G.S. Schwartz acquisition. David has been with me since the first day I started the firm. Both are highly skilled communications executives, hardworking, and true professionals.

So now we are a solid mid-sized communications agency working in all mediums—print, broadcast, digital and social. We are doing some great, cutting-edge work for our clients. We are poised for growth. We are excited for the future.


Don Middleberg

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