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Archive for December, 2012

Article from SFGate.

It’s suddenly a lot harder for venture capitalists and startups to raise funds, as investors fed up with low returns turn their backs on the sector.

Most industry observers agree that lots of young firms will simply not be able to raise their next round of funding, commencing a period of belt tightening, consolidation and closures. At a minimum, it seems to mark the beginning of a more level-headed investment climate in Silicon Valley, after years of insatiable lust for all things mobile and social.

But if the drop-off is too sudden and steep, this new austerity could spill over into an economy highly dependent on the tech sector. Indeed, as The Chronicle reported last week, the industry has an enormous impact, with each tech job creating 4.3 indirect jobs in the community, according to a Bay Area Council Economic Institute report.

The investors and venture capitalists I spoke to insisted that we’re not on the verge of anything like the dot-com meltdown, characterizing the shift as a minor and healthy correction, or a “rationalization.” One suggested it was little more than the usual process of separating good and bad ideas in the marketplace.

But the numbers suggest something new is afoot. In the third quarter, the amount that U.S. companies raised in venture capital dropped 32 percent from the prior year, according to Dow Jones VentureSource. Venture capital funds themselves raised 17 percent fewer dollars from the second to third quarter, even as the number of funds grew, according to a joint report from Thomson Reuters and the National Venture Capital Association.

Economic uncertainty

Some partially blame the economic uncertainty surrounding the outcome of the election and the “fiscal cliff.” But the main problem seems to be that many of the “limited partners” that fund venture capital are pulling back after years of frustration.

Ever since a brief period in the late 1990s when venture capital burned bright, the industry has been delivering consistently weak returns on the whole.

In fact, despite requiring greater risks and larger capital outlays, venture capital has been underperforming the stock market over the past decade, according to a report this year by the Ewing Marion Kauffman Foundation.

Joe Dear, chief investment officer for CalPERS, told Reuters this summer that venture capital “has been the most disappointing asset class over the past 10 years as far as returns.” The huge pension fund for California’s public employees didn’t return repeated calls from The Chronicle.

Investment horizons have steadily spread out, from five to 10 to sometimes 15 years, as exit opportunities like acquisitions and initial public offerings fail to materialize. This has sometimes forced investors to put in more money to protect their initial funds.

‘Pretty grumpy’

“The industry definitely, for the last decade, has been a tough place to be,” said Ray Rothrock of Palo Alto venture capital firm Venrock. “We’re all pretty grumpy right now.”

Some of this is due to macroeconomic conditions outside the control of venture capitalists, notably the housing and banking crises. But at least some of it has to do with poor picks and herd mentality, funding companies with few real prospects and driving up the entry price for legitimately promising companies beyond what they could pay off.

“The market overfunded the number of companies in the system,” said Hans Swildens, founder of Industry Ventures in San Francisco. “There’s a glut.”

Even the grand promise of Web 2.0 companies that lured so much recent money hasn’t generated the hoped-for returns. The ones that managed to go public were often disappointments, including Facebook, Zynga and Groupon, in some cases leaving late-stage investors underwater on their holdings.

That was a final straw for some.

Last week, Forbes dug up figures from CB Insights that highlighted a wide and growing gap between the number of companies that raised initial funding and companies securing the follow-on investments, known as a Series A, generally necessary to keep going. This year, there have been 1,747 seed or angel rounds but only 688 Series A deals, underscoring the coming crunch.

Bad businesses

Based on as scientific a survey as the PR pitches in my inbox, there’s a tremendous number of silly, redundant and poorly executed companies out there that don’t warrant additional funding. The real problem isn’t that many of these companies won’t raise more money; it’s that they raised money in the first place.

For the venture capital industry to get back on track, it needs to embrace a renewed sense of discipline – on company picks, deal terms and total spending.

But hope springs eternal in Silicon Valley.

Rothrock stresses that the industry’s trend-line averages mask very strong results and ongoing investment at top firms, as well as growing venture capital activity among corporations like Google. Companies are just being more selective and looking beyond consumer Internet opportunities.

“We’re steady as she goes in terms of funding enterprise,” he said.

Secondary opportunity

Swildens oversees a secondary fund that buys shares from limited partners and venture firms looking to liquidate part of their holdings. He sees this period as a ripe opportunity for bold investors to get into promising companies at suddenly reasonable rates.

“Ours is one of the few firms aggressively putting money into these funds,” he said.

Mark Heesen, president of National Venture Capital Association, is similarly optimistic. He says the industry could be primed for a strong comeback in 2013, as long as the broader economy strengthens.

Above all, what the industry needs are some wins – acquisitions or initial public offerings that put investors clearly in the black and start to restore some lost confidence.

“If we see these exit markets start to generate good returns, I think you’ll see limited partners look at this asset class again,” he said.

James Temple is a San Francisco Chronicle columnist. E-mail: jtemple@sfchronicle.com Twitter: @jtemple

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Article from GigaOm.

Chinese auto tech behemoth Wanxiang has won the bidding process in an auction to buy the assets of bankrupt battery maker A123 Systems. On Sunday the companies announced that Wanxiang plans to acquire most of the assets of A123 for $256.6 million. It’s news that could be a bit controversial, given A123 received a $132 million grant from the U.S. government, and could now be owned by a Chinese company.

The winning bid beat out Johnson Control’s bid to acquire A123′s automotive division. Johnson Controls previously had offered to buy the automotive division and two factories for $125 million.

One of the reasons Wanxiang’s offer to buy up A123 had been controversial was because A123 had some U.S. military contracts, which critics didn’t want to see in the hands of a Chinese company. But A123 decided to sell off its government business, including all its U.S. military contracts, to Illinois-based company Navitas Systems, for $2.25 million. Wanxiang acquired the rest of the assets including the grid storage business.

We’ll see if that move silences politician critics like U.S. Sens. John Thune (R-S.D.) and Charles E. Grassley (R-Iowa). The deal still has to be approved by the bankruptcy court as well as the Committee for Foreign Investment in the United States (CIFIUS).

If approved, the future of A123 System’s lithium ion battery tech will fittingly be owned by a Chinese auto giant, as China is increasingly becoming one of the most important markets for electric vehicles. Money from Chinese investors, conglomerates, cities and the government, continues to drive a significant amount of the future of next-generation electric car technology.

The deal also provides a future for A123′s technology, which had a promising beginning, but had suffered a series of setbacks in 2012. Venture-backed A123 held the largest IPO in 2009, raising some $371 million, and was trading at over $20 per share when it started trading. A123 also raised more than $350 million from private investors when it was still a startup.

Yet in recent months, it suffered from manufacturing problems, and also had only a handful of customers for its premium batteries. The company had been losing boat loads of money for years.

The Wanxiang deal still won’t make back enough to cover its debts. A123 says:

Because the total purchase price for A123’s assets would be less than the total amount owed to creditors, the Company does not anticipate any recoveries for its current shareholders and believes its stock to have no value.

Now that the A123 bankruptcy is moving forward, it will be interesting to see what Fisker Automotive, one of A123′s prime customers, will do. Fisker had told the media that it is waiting for the results of the A123 auction before it starts back up assembling its Karma cars.

This isn’t Wanxiang’s first cleantech and clean energy acquisition — it’s actually its fifth in 2012, says the company in a release. Wanxiang has been aggressively acquiring under valued American cleantech and clean energy companies.

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Article from NYTimes.

Google’s venture capital arm is investing in a start-up founded by Apple alumni that is seeking to make mobile users a little less anonymous to advertisers.

Adelphic Mobile, based in Boston, has raised $10 million from Google Ventures and Matrix Partners, a firm that invested in the company during an earlier fund-raising round. The company has raised $12 million to date.

Adelphic was founded in 2010 by Changfeng Wang and Jennifer Lum, both of whom used to work for Quattro Wireless, a mobile advertising start-up that was acquired by Apple and became the foundation for iAd, Apple’s mobile advertising network.

Mobile advertising has been a disappointment to many people in the technology industry. The explosion of mobile devices initially prompted exhilaration among marketers about the potential for peppering people with ads on the cellphones that are always at hand. Google and Apple both bought start-ups to help bolster their mobile advertising efforts.

But many companies, including Facebook, have found it more difficult to make money from mobile advertising than through traditional Web sites. That is in part because of the limited screen real estate people have on their smartphones and their wariness about having it filled up with advertising.

“It’s not growing nearly at the rate it should have been given mobile media consumption rates,” said Ms. Lum, the president of Adelphic.

Adelphic is focused on another problem with mobile advertising: the relative poverty of data that advertisers have about the mobile users they are trying to reach. Through Web browsers on computers, it is easier to deliver targeted ads to users by keeping data on their browsing habits employing tools like browser cookies, the small identification files advertising networks place on computers.

Mobile advertisers do not know as much about users because mobile browsers and apps are not as commonly configured to allow the kinds of identification techniques that work on computers. As a result, advertisers do not know much more about the audiences they are trying to reach other than the type of cellphone they have and the wireless network they are on, Ms. Lum said.

Adelphic seeks to paint a more detailed picture of mobile Web users by using complex software to analyze dozens of “signals” about mobile users’ online activities, though Adelphic is not willing to go into too much detail about how the process works (it says it respects the privacy policies of the publishers that show its advertising).

Through its data mining, the company says it can identify the likely age of mobile users, as well as their gender and general location. In turn, the company tells advertisers it can deliver ads to the specific audiences they are after.

Rich Miner, general partner at Google Ventures, said in an interview that mobile advertising would become more effective over time and that Adelphic’s service was helping to push the market forward.

“With the growth of mobile, we’re still very early and, just like in traditional online ads, there’s still a tremendous amount of innovation and value to be created,” said Mr. Miner, who also co-founded Android. Google acquired that company and used its technology as the basis for its Android mobile operating system.

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Bidding Process – Procedures for the Sale of certain Assets and Intellectual Property of Cambridge NanoTech, Inc.

Further to Gerbsman Partners e-mail of November 19, 2012 and November 26, 2012 regarding the sale of certain assets of Cambridge NanoTech, Inc., Inc., I attach the draft legal documents (Purchase and Sale Agreement and Secured Party’s Bill of Sale) that we will be requesting of bidders for certain Assets and Intellectual Property of Cambridge NanoTech, Inc.  All parties bidding on the assets are encouraged, to the greatest extent possible, to conform the terms of their bids to the terms and form of the attached agreement.  Any and all of the assets of Cambridge NanoTech, Inc. will be sold on an “as is, where is” basis and will be subject to “The Bidding Process for Interested Buyers”, outlined below.

Please be advised that the Cambridge NanoTech Assets are being offered for sale pursuant to Section 9-610 of the Uniform Commercial Code.  Purchasers of the Cambridge NanoTech Assets will receive all of Cambridge NanoTech’s right, title, and interest in the purchased portion of  SVB’s collateral, which consists of substantially all of Cambridge NanoTech’s assets, as provided in the Uniform Commercial Code.

I would also encourage all interested parties to have their counsel speak with Donald Rothman, Esq. and/or Alexander Rheaume, Esq., counsel to Silicon Valley Bank to review the Purchase & Sale Agreement prior to submitting their Bid and date of December 12, 2012.

For additional information please contact Donald Rothman, Esq, 617 880 3556 and/or Alexander Rheaume, Esq. 617 8808 3492.  drothman@riemerlaw.com – arheaume@riemerlaw.com

Please review in detail, the “Bidding Process for Interested Buyers” below.

Updates include:

1.  All bids must indicate a separate bid amount for accounts receivable if interested in bidding on the A/R;

2.  All bids submitted shall be binding and shall remain open until the consummation of the sale(s) to one or more Successful Bidders.  SVB may sell the Cambridge NanoTech Assets to the second highest bidder at the Auction should a Successful Bidder fail to fulfill such Successful Bidder’s obligations under the applicable purchase and sale agreement.  No such sale of the Cambridge NanoTech Assets by SVB to such second highest bidder shall relieve a Successful Bidder from its obligations under the purchase and sale agreement nor operate as a waiver by SVB of its rights and remedies against a Successful Bidder.
 
The key dates and terms include:

The Bidding Process for Interested Buyers

Due Diligence:

Interested and qualified parties will be required to sign a nondisclosure agreement in the form attached hereto as Exhibit A to have access to the due diligence “war room” documentation (the “Due Diligence Access”). Each interested party, as a consequence of the Due Diligence Access granted to it, shall be deemed to acknowledge and represent (i) that it is bound by the bidding procedures described herein; (ii) that it has an opportunity to inspect and examine the Cambridge NanoTech Assets and to review all pertinent documents and information with respect thereto; (iii) that it is not relying upon any written or oral statements, representations, or warranties of SVB or Gerbsman Partners, or their respective staff, agents, or attorneys; and (iv) all such documents and reports have been provided solely for the convenience of the interested party, and SVB or Gerbsman Partners (and their respective, staff, agents, or attorneys) do not make any representations as to the accuracy or completeness of the same.

Qualifying to Bid at Auction:

The Cambridge NanoTech Assets will be sold pursuant to a secured party’s public auction sale.  In order to qualify to bid at the public auction sale, interested parties must submit initial bids for the Cambridge NanoTech Assets so that they areactually received by Gerbsman Partners via email to steve@gerbsmanpartners.com no later than Thursday, December 12, 2012 at 3:00 p.m. Eastern Standard Time (the “Initial Bid Deadline”) with a copy to Riemer and Braunstein LLP, 3 Center Plaza, Boston, MA, 02108. Attention: Donald E. Rothman, Esq. and via email to drothman@riemerlaw.com.

Any person or other entity making a bid must be prepared to provide independent confirmation that they possess the financial resources to complete the purchase where applicable.  In order to qualify to bid at the public auction sale, all initial bids must be accompanied by a refundable deposit in the amount of $200,000 which shall be paid to Riemer & Braunstein LLP as escrow agent (the “Escrow Agent”) in accordance with the wire instructions attached hereto as Exhibit “B”. All deposits shall be held in a non-interest bearing account.  Non-successful bidders will have their deposit returned to them within five (5) business days following the completion of the public auction sale. The deposit of the Successful Bidder (as defined below) shall be held by the Escrow Agent pending the consummation of the sale in accordance with the terms and conditions of the sales agreement to be executed by SVB and the Successful Bidder.

Initial bids should identify those assets being tendered for and in a specific and identifiable way. The attached Cambridge NanoTech fixed asset list (Exhibit “C”) may not be complete. All bids must indicate a separate bid amount for accounts receivable if interested in bidding on the A/R.

All bids submitted shall be binding and shall remain open until the consummation of the sale(s) to one or more Successful Bidders.  SVB may sell the Cambridge NanoTech Assets to the second highest bidder at the Auction should a Successful Bidder fail to fulfill such Successful Bidder’s obligations under the applicable purchase and sale agreement.  No such sale of the Cambridge NanoTech Assets by SVB to such second highest bidder shall relieve a Successful Bidder from its obligations under the purchase and sale agreement nor operate as a waiver by SVB of its rights and remedies against a Successful Bidder.

SVB shall be deemed to be a qualified bidder.
 
Public Auction Sale:

On Friday December 14, 2012, a public auction sale (the “Auction”) of the Cambridge NanoTech Assets will be conducted among all qualified bidders commencing at 11:00am Eastern Standard Time at the offices of Riemer & Braunstein LLP, 3 Center Plaza, Boston, MA, 02108.  Qualified bidders shall appear in person at the Auction or participate by telephone conference.  The dial in numbers are Domestic – 888 640-4172, International 913 227-1228, participation code 617 880 3556

SVB reserves the right to cancel, postpone, or adjourn the Auction to such other time or times as the Secured Party may deem proper by announcement made at the Auction, and any subsequent adjournment thereof, either before or after the commencement of bidding, without written notice or further publication.  The Auction may be resumed without further notice or publication at the time and place at which such Auction may have been adjourned.

Prior to the start of the Auction, the auctioneer will advise all qualified bidders of what SVB believes to be the highest or otherwise best qualified bid(s) with respect to the sale (each a “Stalking Horse Bid”).  Only qualified bidders are eligible to participate in the Auction.  Bidding at the Auction shall begin initially with the Stalking Horse Bid(s) and shall subsequently continue in such minimum increments as the auctioneer determines.

Bidding will continue with respect to the Auction until SVB determines that it has received the highest or otherwise best bid(s) for the Cambridge NanoTech Assets.  After SVB so determines, the auctioneer will close the Auction, subject, however, to SVB’s right to re-open the Auction if necessary.  SVB will then determine and announce which bid(s) has/have been determined to be the highest or otherwise best bid(s) (each a “Successful Bid”) and the holder of each Successful Bid shall be deemed to be a “Successful Bidder”.

SVB reserves the right to (i) determine in its reasonable discretion which bid is the highest or best bid and (ii) reject at any time prior to the execution of a purchase agreement, any offer that SVB in its reasonable discretion deems to be (x) inadequate or insufficient, or (y) contrary to the best interests of SVB.  In determining which bid(s) is/are a Successful Bid, economic considerations shall not be the sole criterion upon which SVB may base its decision and SVB shall take into account all factors it reasonably believes to be relevant in an exercise of its business judgment.

Each Successful Bidder will then be required to immediately execute and deliver a purchase agreement to SVB in the form attached hereto as Exhibit “D”. SVB will require each Successful Bidder at the Auction to close within 7 days after the Auction. Any or all of the assets of Cambridge NanoTech will be sold on an “as is, where is” basis, with no representation or warranties whatsoever.

SVB reserves the right at any time to (i) extend the deadlines set forth herein and/or adjourn the Auction without further notice, (ii) offer any portion of the Cambridge NanoTech Assets to be sold separately at the Auction if SVB determines to do so, (iii) withdraw any of the Cambridge NanoTech Assets at any time prior to or during the Auction, to make subsequent attempts to market the same, (iv) reject any or all bids if, in SVB’s reasonable business judgment, no bid is for a fair and adequate price, and (v) otherwise modify the sale procedures in its reasonable discretion.

All sales, transfer, and recording taxes, stamp taxes, or similar taxes, if any, relating to the sale of the Cambridge NanoTech Assets shall be the sole responsibility of the applicable Successful Bidder.

For additional information, please see below and/or contact:

Steven R. Gerbsman
Gerbsman Partners
(415) 456-0628
steve@gerbsmanpartners.com

James McHugh
Gerbsman Partners
(978) 239-7296
Jim@mchughco.com

Donald Rothman, Esq.
Riemer Braunstein LLP
(617) 880-3556
drothman@riemerlaw.com

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Cupcake Digital Infuses Educational Elements into its Children’s Apps

by Brad Powers, CEO & Founder

November, 2012

Since Apple began taking pre-orders for the first-generation iPad in March of 2010, the landscape of tablets has not only transformed dramatically, but also given birth to a new industry: deluxe storybook apps.  Since Cupcake Digital’s inception, the company has been at the forefront of the industry in the development of exciting, high quality apps that meet the demands of: children, parents, caregivers and educators.  Our apps have been consistently top-ranked among children’s app ratings on Amazon, iTunes and Common Sense Media.  Maintaining a lead in this highly competitive market requires ongoing innovation and a clear focus on exceeding the needs of the market.  To that end, we are adding specific learning components to every app we introduce to further enhance the quality of our product offering and, as a result, increase our market share and build brand loyalty.  The following positioning paper outlines our rationale in the selection of educational elements based on new, nationwide educational standards and describes how they will be infused into our current and future products.

Objective:

By collaborating with education consultants and aligning with the Common Core State Standards (CCSS), Cupcake Digital has taken important steps to enhance the educational value of its product offering.  These standards are a set of educational guidelines that are being adopted across the nation to help teachers ensure their students have the skills and knowledge they need to be successful by providing clear goals for student learning at each grade level. Parents, caregivers and teachers can feel confident that our apps help prepare preschool and elementary school children for what will be required of them.

The objective of this position paper is to demonstrate the importance of infusing educational elements into our current and future children’s apps and to show how those elements will be integrated.

It is the first in a series that will provide on-going updates.

Background

A quick look around us – in homes, on the street, in restaurants and on airplanes – demonstrates the vast proliferation of tablets and smart phones. For many young children today, interaction with mobile “apps” will be their first introduction to entertainment and learning.

Parents choose to use apps in different ways and for different purposes: to occupy a child at the dinner table; to read a bedtime story together; to play games that expand their knowledge and advance their fine motor skills; to engage, entertain and just have fun.

At Cupcake Digital, we believe that however apps are used, we can harness this new medium to deliver rewarding experiences on a spectrum of levels for young children.

Cupcake Digital’s Mission

Cupcake Digital stands at the forefront of a new medium:  mobile apps for kids.  We take this responsibility seriously and will explain our mission and our methodology as a company in this document.

We are first and foremost in the business of kids’ entertainment. Our apps are designed to provide fun and help bring children and caregivers together.   As a thoughtful and caring company, we also see an opportunity to deliver not only a fun and entertaining experience to children, but also an enriching and educational one

We think broadly about developing our products with multiple opportunities for learning  — providing a playful introduction to the worlds of reading and knowledge, imagination and creativity, early critical thinking and building of mathematics skills.

The power of play is limitless. It is the intention of Cupcake Digital to use it wisely and responsibly for the benefit of young children and their development.  While having fun with an app, a child can also become better prepared for success when he or she reaches kindergarten, or greater success if he or she is already in school.

Our Approach

We infuse learning moments into the very fabric of our apps.  From the inception of our company, we have engaged educational consultants to work with us on

age-appropriate activities that spark the imagination and foster development of

pre-school/early elementary level basics.

We test our learning propositions and continue to refine and improve them based on the feedback we get. (And, in the case of existing apps, to update and enhance them on an ongoing basis.)

We are a company of parents, and caregivers with a commitment to delivering positive app experiences to our own children.   We care deeply about how children interact with our apps and how they benefit from them.

We make a collective effort toward continuous improvement of our products and are investing in Common Core principles to maximize that benefit.

By partnering with professionals in the fields of education and children’s entertainment, as well as developmental experts and specialists in CCSS, we are developing fun activities in each of our apps that prompt educational engagement and help teach skills and build knowledge.

Some examples of Common Core activities involve tracing letters, adding numbers of objects, identifying colors and shapes, learning letter and word sounds, or other age-appropriate learning experiences.

In the process of transcreating existing media properties – such as the Emmy award winning Nick Jr. “Wow! Wow! Wubbzy!” animated series – into deluxe story experiences, we will integrate activities that are consistent with CCSS into games and additional sections outside of the narrative.

In the case of apps based on Discovery Network’s Animal Planet, we will infuse each app with Common Core Standards in a way that promises to delight young children.

“A further benefit of these apps, “ says Cristina Kaviani Johnson, M.A., Curriculum Consultant, “is that parents and caregivers will recognize the value of these activities and the various opportunities to tailor them to their own children’s needs and interests.”

Every app includes a “Just the Book” mode that allows caregivers to turn off the digital activities (games, sounds, videos, etc.) and focus a child’s attention purely on the words and story. This mode is particularly effective for a child who is learning to read and allows parents and caregivers to share the simple pleasure of just reading a book together quietly.

At the end of each app, caregivers will also find a section called “Grown-Up’s Corner.”  It provides questions and conversation starters related to the story to share with a child to help develop listening and comprehension skills.

A Common Core Corner will review and reinforce skills learned in each app; provide additional activity suggestions to engage in with a child to practice the learning ideas put forth in the app; and lay out each learning zone to help parents understand the various Common Core standards the app is addressing. It will also provide tips on how to prepare a child for his or her first school year(s) and makes getting ready for the new kindergarten standards simple and FUN.

A Vocabulary Builder section accompanies each app to reinforce new words a child has learned.

“Cupcake Digital produces apps that will be infused with a variety of learning experiences from the Common Core Standards curricula, without ever losing sight of our desire to enchant and inspire children along the way,” says Susan Miller, children’s industry veteran and President of Cupcake Digital.

“Our apps give parents a good feeling about how their children are using mobile technology.  They combine play with learning to deliver an enriching and entertaining experience parents can tailor to a child’s needs,” states Neil Friedman, Cupcake Digital Board Member, former Mattel Brands’ President, and former President of US Operations for Toys ‘R’ Us.

It is not our intention to “teach” children in all elements of the CCSS, but to lay the groundwork for some of the key building blocks through familiar, beloved entertainment characters, brands and properties.

As we develop new apps, we will continue to seek exciting ways to enhance the experience for children and give them a learning advantage.

While we understand the power of apps to entertain and teach, we are also aware that technology is a tool that needs to be used wisely.  Equally important to a child’s development is face-to-face communication. In both the Grown Up’s Corner and the Common Core Corner, our apps suggest fun activities designed to engage children “off-screen” in thoughtful discussions, as well as pencil- or crayon-to-paper skill-building exercises.

Please visit http://www.cupcakedigital.com for future updates.

About Cupcake Digital Inc.

Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into deluxe story experiences infused with educational elements.    Its first venture into digital applications was based on the Emmy Award-winning television series “Wow! Wow! Wubbzy!”  The app immediately rose to # 1 and # 3 among children’s book apps on Amazon and iTunes respectively.  Since then, every subsequent children’s storybook app created by Cupcake Digital has achieved a top 10 rating on Amazon.  Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing.  In October of 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children’s entertainment properties.  For more information about Cupcake Digital Inc., please contact Carmen Hernandez at pr@cupcakedigital.com or visit www.cupcakedigital.com.

 

 

 

 

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