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Archive for the ‘Board Of Intellectual Capital’ Category

Google Adwords release TV ads to the masses

Posted in Board Of Intellectual Capital, Intellectual capital, Market research, Technology, tagged , , , , , on May 1, 2008| Leave a Comment »

Google have just released the Adwords for TV for the masses. The program, which have been available in trials for almost a year, generates a whole new opening for the mid market companies and services that previously seen TV advertising as out of reach and to costly.

This is something that might challange a whole industry. With tools and tutorials to create your own ads, help from Google to forward the costs for production and easy to use tracking tools, AdWorks for TV opens up a whole new affordable package for companies trying to reach mass audiences.

Mashable described it best;

“To understand how huge this is, try and set up a TV ad campaign through any other means. Yup, it’s way more complicated than what I’ve just described. Google now provides anyone with a credit card and an internet connection with the ability to create a television commercial and monitor the success of their campaign using a simple online tool. Touche!”

Click here to read more.

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Maximizing Enterprise Value of Intellectual Property

Posted in Board Of Intellectual Capital, Gerbsman Partners, tagged , , , , , , on April 30, 2008| Leave a Comment »

Gerbsman Partners Update

Since inception in 1980, Gerbsman Partners has been involved in over $ 2.2 billion of restructurings, M&A and financing transactions. Since 2001, Gerbsman Partners has been involved in maximizing enterprise and intellectual property value in 41 technology and life science companies. Gerbsman Partners has also restructured or terminated over $730 million of prohibitive real estate leases and equipment leases, as well as sub-debt and creditor issues.

Gerbsman Partners’ International Crisis Turnaround Management Consulting and Investment Banking practice focuses on maximizing enterprise value for high-tech companies and their Intellectual Property, including life science, medical device and healthcare companies. Gerbsman Partners also assists Web 2.0 and Mobile 2.0 companies with strategic alliance development, M&A activities, licensing and distribution of content.

For your review, please visit Gerbsman Partners website here.

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BoIC member featured in New York Times

Posted in Board Of Intellectual Capital, boic, Business models, Gerbsman Partners, Intellectual capital, Investments, Market research, Mobile, Open Garden, Social Networks, Technology, Web 2.0, Wireless 2.0, tagged , , , , , , , , , , , on April 23, 2008| Leave a Comment »

Tony Fish, a member of Gerbsman Partners Board of Intellectual Partners was featured in NY Times on April 14th. The article, “Getting your business ready for Mobile 2.0”, is an excellent example on Mobile 2.0 issues that arise in with the technology.

“To better understand the coming of Mobile 2.0, indeed it is important to first understand the arrival of Web 2.0. Web 2.0 is a new generation of Web-based applications, like widgets, social networks, and collaboration tools that are quickly transforming the landscape of the Internet itself.”

Read the whole article here.

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It’s official: Venture investment declined in Q1

Posted in Board Of Intellectual Capital, boic, Business models, Distressed IP, Economy, Gerbsman Partners, Intellectual capital, Investments, Market research, Moneytree, MoneyTree report, National Venture Capital Association, NVCA, PricewaterhouseCoopers, PWC, Strategy, Venture Capital, Venturebeat, tagged , , , on April 21, 2008| Leave a Comment »

“Venture investment fell 8.5 percent during the first three months of 2008 compared to the final quarter of 2007, according to the new MoneyTree Report from PricewaterhouseCoopers and the National Venture Capital Association.”

To read more on the MoneyTree report, go to VentureBeat´s excellent article here.

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