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Power Players

Dress to impress: The secrets of a stylish power dresser – Lauren Rothman, Styleauteur

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Power Player

Whether you’re an intern looking to land a first job or at the top of the executive ladder, the principles of power dressing are useful guideposts for workplace fashion.

In this episode of “Power Players,” Lauren Rothman, author of the “Style Bible: What to Wear to Work,” takes us to Bloomingdale’s for some styling advice.

“That woman who’s going to the office, whether she’s running for office or she’s in the board room, the suit has really evolved, it’s not just about the traditional suit,” said Rothman, who said that women now wear more “creams and whites” rather than black and other loud colors.

“You’re seeing a little bit of what you see on the red carpet, which is the perforated, you’re seeing a little bit of the cutout, you’re now seeing it in the boardroom as well,” Rothman said.

Washington, D.C., has a buttoned up reputation and Rothman believes we will “always” see that in the nation’s capital, but noted that she thinks it’s most important to look “modern, but accessible.”

“The nature of this city is power and it is certainly the currency on how D.C. works,” Rothman said, adding it’s not just about dressing conservatively.

“Back in the day, you used to stop traffic with color, you would see politicians always sort of looking cheesy,” Rothman said. “They weren’t really well-dressed, they were in something boxy,” but now she says power players can look both “modern and fashion forward.”

Some of those styles are leather, the peplum, longer jackets, and making sure outfits work from day to night, which can be as simple as taking off a blazer, adding some accessories, and heading to an evening event.

“It’s really about taking the trends that we’re seeing off the runway and in the magazines and how do you bring them to the office,” Rothman said. “This season we have some really great trends … whether it’s taking the leather that can really go day to night … whether you’re going traditional or having a little bit more of a unique flair, it’s great for the office.”

And these tips and trends really can translate outside of the Beltway or what Rothman calls “from the runway to the real way.”

“This is all about dressing up for work, remembering that this is a place that’s important, whether you’re a power player by D.C. standards or really just going to a regular 9 to 5 job. You want to dress to impress,” Rothman said. “A lot of what you’re seeing at the office now and sort of that trend of power dressing is that it’s become softer. It’s become a little bit more fun. It’s less boxy, it’s less oversized.”

And we can’t forget the men. Rothman says it’s not just about the suit, watch, and leather shoes, but men are also showing their style and a “subtle power” through their socks. A style we know former President George H.W. Bush enjoys, but Rothman says came out of Silicon Valley.

“This is something where the hoodies and the jeans are accompanied by some pretty powerful socks,” Rothman said. “The louder the print, the louder the color, the more money in the wallet … men are really into their accessories, and that’s really a top power trend that we’re seeing now. So men are competing against each other, it’s not just a suit against a suit, but it’s a suit against the suit with the cufflinks and the pocket square … and the tie clip and the watch and the socks.”

For more tips on power dressing, and to see some of the hottest clothing trends for work, check out this episode of “Power Players.”

ABC News’ Betsy Klein, Tom Thornton, Hank Disselkamp, and Gary Rosenberg contributed to this episode.

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Article from GigaOm.

Ross Levinsohn, appointed Sundayas interim CEO, doesn’t have to learn Yahoo — he’s spent the last 18 months immersed in it.

And he doesn’t have to learn digital media — from helping to create online sports powerhouses at CBS Sportsline and Fox, to building a $1 billion-plus digital portfolio for Rupert Murdoch, to launching and investing companies through his own private equity fund, he’s covered the digital media waterfront and then some.

He’s Hollywood and Santa Monica but he speaks fluent Silicon Valley.

Most important, he knows Yahoo is a media company — and he knows how to sell it that way. Of all the things he found when he joined Yahoo in late 2010, the most disconcerting was how much the company was doing right and how very bad it was at making that count. Here’s how he put it during an interview with paidContent last year as he emerged from a quiet period:

“I spent six months digging into the company making sure I’m not crazy — and I’m not crazy.

“Yahoo is the premier digital company in the world and embracing that isn’t a hard thing to do. That’s just fact-based. Tell me what other type of media can sit with you and say ‘I’ve got the top 19 #1 or #2 newspapers, I’ve got the top 20 shows, I’ve got the 19 of the top 20 radio stations, 19 of the top 20 magazines’?

“Duh. But you have to fully embrace that. You can’t half-ass that.”

Last fall, he took the stage at paidContent Advertising to pitch the company. The interview came just days after Carol Bartz, who hired him to head media and ad sales for The Americas, was fired. At the time, he was considered a leading internal candidate for CEO. He talked about Yahoo’s need for “a little bravado, a little swagger”:

“Yahoo is a huge, mature, gigantic business. Some of that is overlooked right now. Businesses grow at different rates. We’re 16 years old and we’ve been on top for 15 years. It’s hard to maintain that. When you think of entertainment and gossip, you think of TMZ, but OMG is twice as big with 30 million users a month and still growing. But no-one knows that.”

Levinsohn’s biggest coup at News Corp. was acquiring MySpace from under Viacom’s nose for $580 million in 2005. In hindsight, given how MySpace panned out, perhaps it was anything but a coup — but, at the time, it was transformative, and as big a statement as News Corp. could make about being in the digital game.

Here’s how Levinsohn described it when we talked about why MySpace wasn’t a fit for Yahoo in 2011:

“We bought a social networking site in 2005, before anyone knew what social networking was and now look at where social networking is — so if you look at the trendline we were way head of the game.

“When we bought it, it was doing about $1 million a month; 24 months later we were on a run rate to do $500 million a year. You’d have to say that was a pretty good trajectory.

“Users went from, when we bought it, to 70,000 signups a day (which I thought was astounding), to the month I left about 450,000 signups a day. So again, trajectory, unbelievable.”

Levinsohn was replaced at Fox Interactive when it switched from M&A to operating mode. He’s been battling against perceptions ever since that that he’s not an ops guy.

In addition to rebuilding the internal sales organization and partnering with AOL and Microsoft in a digital sales alliance, and with his top media exec Mickie Rosen setting up a series of high-profile original content deals, Levinsohn has been out telling that story. Not the one of the company that can’t shoot straight – the one about the media company at its core.

Since then, he’s interviewed Tom Hanks to promote a new Yahoo original, been on stage with Katie Couric at the Yahoo digital upfront last month and a few days later being photographed with Sophia Vergara during the White House Correspondents Dinner festivities. He upgraded and expanded an existing relationship with ABC News.

Levinsohn hasn’t left M&A behind but he insists Yahoo doesn’t need a big acquisition to fix its problems, although, if he could have found a way, Hulu would be a Yahoo property. Look at him to focus on making the pieces Yahoo already has fit better, pick up tuck-in acquisitions — and finally decide whether Yahoo should be in the ad tech business or sell it.

Until now, everything he’s done at Yahoo has been in the shadow of CEOs making the final decisions on resources and setting the overall tone. Now — at least for the interim — Yahoo is Levinsohn’s Pottery Barn. He told Yahoos in a lengthy internal e-mail Sunday:

“I know there is one thing we should definitely all be doing in light of this news, and that is to focus on the momentum we’ve created over the last few months.

“Many of you have heard me talk about the possibilities we have, and about the opportunities in front of us. In spite of the very bumpy road we’ve traveled, we are achieving genuine and meaningful successes in the marketplace every day and heading in the right direction.”

What he’ll have to decide now is whether to spend the next months acting as CEO or auditioning for it. Here’s Demand CEO Richard Rosenblatt’s advice, following a Forbes piece by outspoken Yahoo shareholder and tech writer Eric Jackson:

I agree Ross run it like you are the permanent CEO not interim. Own it forbes.com/sites/ericjack…

And, yes, that is the same Richard Rosenblatt who was the CEO that sold MySpace to News Corp., then bought back some of the pieces that helped build Demand Media.

Read more here.

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