Since its inception in July last year, Appstore has become a steady and viable business model for Apple. With over 1 Billion downloads, its fair to say that the rest of the mobile industry needs to take a very close look at the model.
As a result, Apple can now show some very significant numbers towards the mobile content market.
“There are over 37 million devices running Apple’s mobile operating system: over 21 million iPhones and over 15 million iPod touches (with 35,000+ apps available in the store) according to the company. Besides driving the success of the App Store, these devices also helped Apple control 50 percent of the mobile ad market and drive the most mobile OS Internet traffic in the U.S., according to the latest market reports.”
In relation to mobile advertising, the PC World story continues;
“AdMob’s research shows that the iPhone and iPod touch serve around 50 percent of the mobile ad requests in the U.S., followed by Research In Motion with 22 percent and Windows Mobile with 11 percent. Worldwide, Apple’s handsets go neck-to-neck with Nokia‘s when it comes to traffic generated by smartphones. AdMob’s data shows that Apple’s devices drive the most traffic world wide, counting in at 38 percent.”
Mashable, which mainly covers Web 2.0 news, made an interesting comparrison.
“The milestones comes just over three months after the company surpassed 500 million downloads, and about nine months since launching.
While it’s certainly an enormous milestone, how does it compare to some other massive numbers that various Web companies have reached recently? Here’s a look at a few huge stats:
- Facebook (
) now has 200 million members. It reached that mark just 8 months after hitting 100 million members, and has become the world’s biggest social network by a significant margin. - In November, Twitter (
) passed one billion tweets. That number has since swelled to close to 1.6 billion, according to GigaTweet. - YouTube () now reaches 100 million viewers in the US every month. The site has better than 40 percent marketshare of all videos watched online.”
While impressive in its own, and somewhat unrelated to eachother – web.20 have proven to produce some gigantic numbers that are serving as benchmarks for success.
Comprehensive blog coverage can be found here: IntoMobile, MediaMemo, TechCrunch, SciTechBlog
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