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Posts Tagged ‘mobile content’

Since its inception in July last year, Appstore has become a steady and viable business model for Apple. With over 1 Billion downloads, its fair to say that the rest of the mobile industry needs to take a very close look at the model.

As a result, Apple can now show some very significant numbers towards the mobile content market.

“There are over 37 million devices running Apple’s mobile operating system: over 21 million iPhones and over 15 million iPod touches (with 35,000+ apps available in the store) according to the company. Besides driving the success of the App Store, these devices also helped Apple control 50 percent of the mobile ad market and drive the most mobile OS Internet traffic in the U.S., according to the latest market reports.”

In relation to mobile advertising, the PC World story continues;

AdMob’s research shows that the iPhone and iPod touch serve around 50 percent of the mobile ad requests in the U.S., followed by Research In Motion with 22 percent and Windows Mobile with 11 percent. Worldwide, Apple’s handsets go neck-to-neck with Nokia‘s when it comes to traffic generated by smartphones. AdMob’s data shows that Apple’s devices drive the most traffic world wide, counting in at 38 percent.”

Mashable, which mainly covers Web 2.0 news, made an interesting comparrison.

“The milestones comes just over three months after the company surpassed 500 million downloads, and about nine months since launching.

While it’s certainly an enormous milestone, how does it compare to some other massive numbers that various Web companies have reached recently? Here’s a look at a few huge stats:

While impressive in its own, and somewhat unrelated to eachother – web.20 have proven to produce some gigantic numbers that are serving as benchmarks for success.

Comprehensive blog coverage can be found here:  IntoMobile, MediaMemo, TechCrunch, SciTechBlog

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Here is a good piece from FierceMobileContent

Social networking is now the most popular web activity, surpassing even email, according to a new study issued by information and media firm Nielsen. Active reach in what Nielsen defines as “member communities” now exceeds email participation by 67 percent to 65 percent, the firm reports–among all Internet users worldwide, two thirds visited a social networking site in 2008. Facebook now leads the pack: Three out of every 10 web users visit the site at least once a month, and in all, Facebook experienced a 168 percent increase in users in 2008, galvanized by growth among the 35-to-49 demographic.

Mobile social networking is most popular in the U.K., where 23 percent of mobile web users (about 2 million subscribers) now visit social networks via handsets–the U.S. follows at 19 percent, or 10.6 million subscribers. Mobile social networking usage increased 249 percent in the U.K. in 2008, and grew 156 percent in the U.S. Nielsen notes that the most popular social networks via PCs and laptops mirror the most popular services on the mobile web–Facebook is the most popular in five of the six countries where Nielsen measures mobile activity, with Xing proving most popular in Germany. In addition to the mobile web and dedicated mobile social networking applications, users are also interacting with their social networks via SMS–according to Nielsen, at the end of 2008 almost 3 million U.S. users were texting Facebook on a regular basis. For more on social networking’s growth: – read this Nielsen report

Related articles: Social networking tops mobile search queries, Facebook in mobile social networking talks with Nokia

Other blog  comments: techblips, USA Today

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From GigaOm

Following in the footsteps of Apple and its iTunes App store, several mobile companies have announced plans to launch their own storefronts. Research In Motion is looking to launch its store relatively soon, and it took a major step forward when it started accepting applications from app writers to have their apps included in the new Blackberry Storefront.

While RIM already has a wide variety of applications available for its platform, it doesn’t have the momentum of Apple, which recently noted that more than 500 million apps were downloaded to its iPhones and iTouch devices. RIM has its work cut out for it; the company is fighting with the likes of Apple, Google, Palm and Symbian to get a toehold with developers. The company had launched a special VC fund to help find and grow apps for its platform. (Related posts: Watch the Future of mobile apps and economics of the platforms video at Mobilize 08 conference.)

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Here is a excellent article from BusinessWeek about Appstore from Apple.

I was once an App Store skeptic. When Apple (AAPL) said it would use the iTunes online store to host a range of applications from third-party developers for its iPhone and iPod Touch mobile devices, I doubted that this newcomer to wireless would get things right in the first go. Surely major cellular carriers would block outsiders’ data-hogging features. And would Apple really let indie coders tinker with its vaunted iPhone?

As I write this, I’m eating crow. After trying out Apple’s App Store for the past few weeks, I can say categorically that Apple has hit another home run. The App Store has truly unshackled the high-end cell phone.”

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At WWDC yesterday, Steve Jobs confirmed what have been rumored for a while – iPhone will support 3G, and prices will be cut. Starting at $199 for the smaller, 8GB version and $299 for the 16GB, color option version – iPhone is now destined for the broader audience.

With an open application environment and a clean business model – mobile content will now find its true audience through the unified window of iTunes. Offering a 70/30 split to developers, a open SDK and low entry fees for the firmware unlocking the phone – developers will have a chance at actually making money on mobile content.

Here is a good summary from NY Times from the WWDC

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