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THE JIM HENSON COMPANY LICENSES CUPCAKE DIGITAL TO CAPTURE THE MAGIC OF CLASSIC FRAGGLE ROCK ANIMATED EPISODES REIMAGINED AS ENHANCED STORY APPS

Posted in Apps, Brad Powers, Cupcake Digital, Digital Marketing, Education Aps for Children, Entertainment Aps for Children, Fraggie Rock, Game Apps for Kids, Inetellectual Property, Jim Henson Company, Uncategorized on March 6, 2013| Leave a Comment »

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THE JIM HENSON COMPANY LICENSES CUPCAKE DIGITAL TO CAPTURE THE MAGIC OF CLASSIC FRAGGLE ROCK ANIMATED EPISODES REIMAGINED AS ENHANCED STORY APPS

 

Cupcake Digital Joins the 30th Anniversary Celebration of The Jim Henson Company’s Fan Favorite Children’s Television Series Fraggle Rock

NEW YORK, NY/Hollywood, ca (March 6, 2013) This spring, Cupcake Digital celebrates the 30th anniversary of Fraggle Rock, the classic series created by Jim Henson, by bringing interactive mobile appisodes based on the animated series to new and existing fans everywhere.  Beloved episodes, including “No Fraggle is an Island,” “Mokey’s Flood of Creativity,” “The Best of the Best,” and “The Great Radish Roundup,” will be developed into enhanced story experiences featuring the wonderful adventures of the Fraggles, Doozers and Gorgs. The series of apps is slated for development and release in 2013 and will be available on iTunes, Amazon, Google Play and Barnes & Noble for the iOS, Android, NOOK and Kindle Fire platforms.

“Fraggle Rock has an enduring quality that has stood the test of time among parents who are eager to share the stories with their young children.  We are excited to be able to introduce the characters, their complex ecosystem and, most of all, the great music, in this new medium,” said Susan Miller, President of Cupcake Digital. “The stories of Fraggle Rock, the animated series, have a contemporary relevance that is perfect for engaging today’s kids in an interactive story experience infused with learning moments.”

Cupcake Digital’s mission is to deliver enhanced story app experiences that surprise and delight. Each app includes features such as three modes of reading, professional narration designed to help kids recognize words and sounds, opportunities for shared screen time for parents and kids, and educator-vetted learning elements within the apps and online that follow Common Core State Standards. Every Fraggle Rock app will be designed to take full advantage of the nostalgic graphics, timeless stories and fun interactions that are inherent to the original episodes of the television series.

“The team at Cupcake Digital has demonstrated a great affinity for Fraggle Rock and its original vision. It seems fitting that, as we celebrate 30 years of this great property, we have the opportunity to give it new life in a relevant and engaging way via these enhanced story app experiences,” said Melissa Segal, Executive Vice President, Global Consumer Products for The Jim Henson Company. “Loyal fans around the world have never stopped rocking along with Fraggle, and they will love that the spirit of the show and the music that is so much a part of the experience are fully captured within these apps.”

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FRAGGLE ROCK Synopsis

Created by Jim Henson, the series features a quirky and fun-loving group of cave-dwelling creatures in a world where three diverse, yet surprisingly similar, communities learn to live and work in harmony. The Fraggles love to sing and dance, work just thirty minutes a week and spend most of their days dancing their cares away. They are joined by their industrious neighbors, the Doozers, tiny green workers that build elaborate structures the Fraggles find irresistibly tasty; and the Gorgs, giant creatures who live in the garden above Fraggle Rock guarding their cherished radish patch. Through the fun of the Fraggle five: the level-headed, practical Gobo; spiritual, artistic Mokey; exuberant, athletic Red; nervous, indecisive Wembley; and worrisome Boober and the unique mix of music, from folk, blues and gospel to country and rock, the series entertains and encourages an understanding and embracing of diversity.

Premiering in 1983, Fraggle Rock was seen in 80 countries in over ten different languages. Fraggle Rock continues to enjoy a loyal international fan following.  In its 96 episodes, the show encouraged an understanding and embracing of friendship and diversity and featured a unique mix of music from all genres from folk, blues, gospel, country and rock.

About Cupcake Digital

Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into deluxe story experiences infused with educational elements. Its first venture into digital applications was based on the Emmy Award-winning television series “Wow! Wow! Wubbzy!” These apps immediately rose to #1 and #3 among children’s book apps on Amazon and iTunes respectively. Since then, every subsequent children’s app created by Cupcake Digital has achieved a top 10 rating on Amazon. Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing. In October of 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children’s entertainment properties. For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.

About the Jim Henson Company

The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy®-nominated “Sid the Science Kid,” “Dinosaur Train,” “Wilson & Ditch: Digging America” and “Pajanimals.” Features include “The Dark Crystal,” “Labyrinth,” “MirrorMask,” and “Unstable Fables” and television productions include “Fraggle Rock” and the sci-fi cult series “Farscape.”


With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson’s Creature Shop™, a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company’s Henson Alternative brand has recently launched the national tour of “Stuffed and Unstrung,” a live puppet improvisational show named one of the top 10 “Best Stage Shows of 2010” by Entertainment Weekly. Visit henson.com, join us on facebook.com/hensoncompany, and follow us at twitter.com/hensonparents.

 

Media Contacts:

Carmen Hernandez/Cupcake Digital/ 310-383-4875/ carmen.hernandez@cupcakedigital.com

Ann Schwarz/The Jim Henson Company/323-802-1667/aschwarz@henson.com

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Cupcake Digital’s Carmen Hernandez on the process of creating and marketing storybook apps for children

Posted in Apps, Cupcake Digital, Game Apps for Kids, Kids Apps, Mobile Applications, Storybook Apps on October 23, 2012| Leave a Comment »

Wubbzy’s Pirate Treasure

Kooky Kostume Kreator

Wubbzy’s Space Adventure

In a recent video, Carmen Hernandez of Cupcake Digital discusses how story apps for kids are great educational tools when used as part of an overall approach to education in the home. She also discusses the company’s approach to app development and marketing.

Hernandez is vice president of marketing and communications for Cupcake Digital, a digital media company that develops deluxe storybook and interactive game apps for preschool and elementary age kids, based on existing entertainment properties such as the Emmy Award-winning TV series “Wow! Wow! Wubbzy!” and Animal Planet. These apps enable children to have fun learning while they play with tablets, smartphones or e-readers.

Hernandez explains,

“When we look at an app or the idea of an app, we look not only at the narrative and the story, but we also look at the educational components, which is why it’s been really important to us to involve experts in early childhood education so that we work as a team.”

Wubbzy Grown-Up’s Corner

She says that the company’s ultimate objective is to go beyond the app’s development. For example, every “Wow! Wow! Wubbzy!” app has a marketing ecosystem built around it, which is something that can be great for parents who want to take interact with their children beyond the app itself. Parents can go to iWubbzy.com and onto social media platforms like Facebook to download free activities and videos they can experience with their children.

At the end of every Wubbzy app, Cupcake Digital includes a “Grown-Up’s Corner” as a guide to help parents have meaningful conversations with their kids after reading the storybook or playing with the games. Those questions are vetted by experts in early childhood education to make certain they are capturing the conversation points that will most benefit kids.

Hernandez’s 6-year-old daughter is one of Cupcake Digital’s “quality assurance experts.” She says her daughter loves to be part of the company:

“It’s really been fun for her to be one of our quality assurance experts. These apps, at the end of the day–while parents are making the purchasing decisions–they have to entertain kids. And so if they don’t entertain our kids, they aren’t going to entertain other kids. So we get our kids involved in the process of developing the app and reading it before it ever is seen by anyone outside of our company.”

View the full video below:

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Blast Off with ‘Wubbzy’s Space Adventure,’ the Second ‘Wow! Wow! Wubbzy!®’ Storybook App from Cupcake Digital –

Posted in Brad Powers, Cupcake Digital, Mobile, Mobile Children's Apps, Uncategorized on October 22, 2012| Leave a Comment »

Storybook App from Cupcake Digital

Young space explorers will love the Wubbzy’s Space Adventure deluxe storybook app, based on a popular episode of Wow! Wow! Wubbzy!, in which Wubbzy, Daizy, Walden and Widget must help wake up the Man in the Moon so they can see the sun rise in Wuzzleburg. The app is now available on iTunes, Google Play, Android Market and for NOOK for the introductory price of $1.99 and will retail for $2.99.

New York, NY (PRWEB) October 15, 2012

Fans of the Amazon and iTunes top rated Wubbzy’s Pirate Treasure and the recently released Disco Dancin’ Wubbzy and Kooky Kostume Kreator WubbGames apps will be excited to experience Wubbzy’s Space Adventure, the latest storybook app inspired by the award-winning Nick Jr. TV series “Wow! Wow! Wubbzy!®”. This is the second storybook app featuring the lovable character and his friends to be released by Cupcake Digital. Young space explorers will love the story, based on a popular episode of the show in which Wubbzy, Daizy, Walden and Widget must help wake up the Man in the Moon so they can see the sun rise in Wuzzleburg. The app is now available on iTunes, Google Play, Amazonand for NOOK for the introductory price of $1.99 and will retail for $2.99.“Space Adventure is a fun story for kids of all ages, brought to life in an exciting digital storybook format that allows Wubbzy’s youngest fans to play, laugh and learn as they help Wubbzy and his friends throughout their journey ,” said Brad Powers, Chairman of Cupcake Digital. “Parents and kids will be very satisfied with the high value this vibrant and exciting app brings to their smartphones and tablets in terms of quality, entertainment and bonus elements.”

Wubbzy’s Space Adventure Wow! Wow! features include:

    •     Three reading modes for allows a child to either read the book and enjoy the interactive fun, or turn on the narration with highlighted words and play along. The Just a Book mode acts as a good, old-fashioned picture book. It turns off interaction and sound, which is perfect for quiet reading time without interactivity.
    •     Experience two exciting mini-games within the storybook.
    •     Three original sing-a-long music videos will make kids want to get up and dance.
    •     Kids will be delighted to paint their favorite characters in fun coloring pages.
  •     Wubbzy’s Space Adventure concludes with a Grown-Up’s Corner to guide parents in discussing the story with their kids.

Parents can visit http://www.iWubbzy.com to find lots of free downloadable activities and videos from the series. Wubbzy and the gang are also interacting with fans on Facebook, Twitter, Pinterest and Google+.

About Cupcake Digital
Cupcake Digital, Inc. was formed in June 2012 under the guiding principle that a digital experience designed to make kids smile can also make parents happy. When a child interacts with a tablet, smartphone or e-reader we know they are being given a way to play, laugh, learn and grow. We love being part of that experience. Cupcake has partnered with the creators of the Emmy Award winning series “Wow! Wow! Wubbzy!” to develop mobile apps, including the successful “Wubbzy’s Pirate Treasure” storybook app.

NOTE TO MEDIA: Screen grabs, video clips, and promotion codes available upon request.

Carmen Hernandez
Cupcake Digital, Inc.
(310) 383-4875
Email Information

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