Archive for the ‘Jim Henson Company’ Category


Dear Friends, – by Brad Powers, Founder & CEO

April has been a tremendous month for Cupcake Digital Inc. and I’m extremely excited to share our exciting progress you.

App News:

April has not only been our strongest month for App production, but we continue to achieve top ranking positions for our releases on major distribution platforms.

In fact, yesterday Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.


Other April Releases Include:

pngApril 4: Wubbzy’s Magic School

In this feature-rich, deluxe storybook app, Wubbzy’s Magic School! After a day at Moo Moo the Magician’s Castle, the friends learn that magic really does happen when you believe in yourself and try your hardest.


April 11: Wubbzy’s Space Adventure / Wubbzy en una Aventura Espacial

This is a very special release since it is our offering to include both an English and Spanish version within the same App.  Kids, parents, and caregivers now have the choice of language with which to listen to the narration or read the story themselves.

This initiative not only increases the addressable market for our Apps, but also expands our marketing capabilities.

We are currently working on adding a Spanish version to a series of English-only Apps in our existing library across all distribution channels.

April 16: Animal Planet’s Hide and Seek Pets

Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.


This is our first App for Animal Planet marking the first property expansion for our library beyond Wow, Wow, Wubbzy.

We are extremely excited about both the sales generated and the reviews we have been getting.  Premium priced at $3.99, this App has already already reached the “#3 position” within HOT New Education Section on Amazon.


Apr 25: Wubbzy’s Animal Coloring Book


This marks the debut of our new coloring engine.  It will not only allow us to create “stand alone” coloring and activity books for all our properties, but it will also be integrated into all of our new Apps.
Looking Ahead:

Early May: Fraggle Rock “Fraggle Friends Forever”

This release will expand our App library to three active licensed properties.

As part of the preparations for its release, I have just returned from the 30th Anniversary Celebration for Jim Henson’s Fraggle Rock in Los Angeles.  We have provided sneak peeks to several national media outlets. The feedback has been fantastic.

The App launch in early May will be supported by a significant media campaign in collaboration with the Henson organization.

In June: Strawberry Shortcake

We look forward to our first App release for American Greeting’s Strawberry Shortcake in June with great anticipation.

Strawberry Shortcake is an iconic children’s property and we are proud to be their licensed partner. This will be the fourth active licensed property in our growing App library.

Like all our properties, the launch of the Strawberry Shortcake App will be supported by a robust marketing campaign to increase sales rapidly.

Properties & Licensing Pipeline

We continue to make great progress in our property acquisition initiatives.  We are currently in the final stages of negotiation with several “A+” properties and will be making announcements about them shortly.

Continued Accolades for Cupcake Digital Apps

In addition to increased sales, the positive accolades for our Apps continue to keep pouring in.

We have received a tremendous amount of press with the release of our first dual language App, Wubbzy’s Space Adventure/ Wubbzy en una Aventura Espacial, both in online and traditional press.

We also continue to win awards from Famigo (a site that provides recommendations for kid-safe apps and content) and Appysmarts (a resource that helps parents choose the best apps for their kids).

For a full list of our reviews and awards please visit: http://www.cupcakedigital.com/testimonials/

Distribution Partnerships

One of the key stones of our marketing strategy is building strong relationships with our distribution partners.

Recent results of those relationships include:

1.  iTunes featuring Animal Planet Hide and Seek Pets and Wubbzy’s Dance Party in their New and Noteworthy section.

2.  iTunes also selected Wubbzy’s Pirate Treasure as a feature in a special “Apps for Preschool & Kindergarten” selection.

3.  Amazon also continue to feature Cupcake Digital Inc. Apps throughout their App store. Barnes & Noble is currently planning several “curated” mailings and site positions especially for us.

4.  New Position Paper Regarding Parental Guidelines for Children’s Apps

We are delighted to have recently published a new white paper based on an interview with Dr. Natascha Crandall, PH.D.  Dr. Crandall is a psychologist and educator with a special interest in enhancing children’s growth and development through the power of media. This paper explores Dr. Crandall’s findings on App use by children while also establishing a framework for the continuous improvement of our own Apps.

As part of the white paper we also included parent and caregiver guidelines for using Apps as a supplement to children’s learning.

To read the complete position paper, please visit:


Make Your Opinion Count: Download & Review a Cupcake App Today!

As always, if you have not already done so, please visit http://www.cupcakedigital.com/apps/ and click on the store icon of your choice (iTunes, Amazon, Google Play or Nook) to download our Apps on any mobile phone or tablet device.

Give it a test drive and make sure to write a review!

Encourage your friends, family and loved ones to do the same. Help us create a bigger viral buzz about the quality of our products.

Thank you for your on-going support! I will continue to update you on a regular basis.

In the meantime, please feel free to contact me anytime with questions or comments.


Brad Powers


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UnknownDear Friends,

I’m happy to send this update on the exciting progress at Cupcake Digital, Inc.

Release of New Apps


March has seen the release of several new apps including Wubbzy, The Superhero, one of our best apps to date. In addition to our new Common Core activities, this title also includes an addictive game hidden within the story. The first two people to find the game and send me a screen shot will get a $25.00 iTunes gift card (Cupcake employees are exempt). Please check it out: http://www.cupcakedigital.com/apps/wubbzy-the-superhero/

We have also released our first faith-based storybook, He is Risen: The Easter Story, for Nest Family apps. To learn more, click here: http://nestfamilyapps.com/press-and-media/

Please watch later this month for more releases, including our first Animal Planet title.

Properties & Pipeline


I am delighted to announce our partnership with Jim Henson’s Fraggle Rock animated series. Please see our latest press release: http://www.cupcakedigital.com/blog/the-jim-henson-company-licenses-cupcake-digital-to-capture-the-magic-of-classic-fraggle-rock-animated-episode-reimagined-as-enhanced-story-apps/


I am also proud to announce our partnership with American Greeting’s Strawberry Shortcake. The team is already working on our first Strawberry Shortcake app. I will be sending more news on this property soon.
Continued Accolades for Cupcake Digital Apps


I am happy to report that four of our children’s apps were named Parents’ Choice Award winners. Specifically: Wubbzy’s Pirate Treasure; Wubbzy’s Space Adventure; Wubbzy’s The Night Before Christmas; and Wubbzy’s Train Adventure.

The Parents’ Choice Foundation is the nation’s oldest nonprofit guide to quality children’s media and toys. Parents’ Choice Award Seals are internationally recognized and respected icons of quality. The Foundation’s product evaluation process addresses: developmentally appropriate content and challenges; design and function; educational value; long-term play value; and benefits to a child’s social and emotional growth and well being.

Cupcake Digital has also been lauded as one of the top app companies, winning awards like the AppySmart’s Editor’s Favorite for Wubbzy’s Fire Engine, Wubbzy’s Night Before Christmas, and Wubbzy’s Space Adventure and garnering dozens of favorable reviews including iPad Kids, Jellybeans Tunes, Appolicious, Rock-A-Bye Parents, AOL Tech, Wired and many more.

Distribution Partnerships


On Friday, March 22, 2013, Wubbzy’s Space Adventure was a top feature in the special free app of the day (“FAD”) promotion for the 2013 anniversary of the Amazon apps platform in the US and EU. We’re very excited about this promotion, and look forward to seeing more customers download this app!

This is the third month in a row that Amazon has featured one of our apps. So far we have enjoyed over 136,000 downloads as a result of this partnership. For more information please visit: http://www.cupcakedigital.com/blog/cupcake-digitals-selection-as-amazons-free-app-of-the-day/


Our apps have also been prominently featured by Barnes & Noble via e-mail blasts and online for the NOOK tablets. For more information please visit: http://www.cupcakedigital.com/blog/wubbzy-interactive-storybook-app-featured-on-nook-advertisement/
In the upcoming weeks and months I will continue to update you our partnerships with our distribution partners.

Social Responsibly

Be sure to read our latest positioning paper discussing our commitment to social responsibility in the development of entertainment-based children’s apps and how we conduct business. One of Cupcake Digital’s guiding principles is to create apps that balance fun and entertainment with the priorities of safety, privacy and education. To learn more, please visit: http://www.cupcakedigital.com/blog/cupcake-digitals-commitment-to-excellent-and-educational-apps-for-children/

In addition to the positioning paper, we are adding a grown-up’s section to our website. This section provides caregivers with additional fun and educational activities to complement our apps. We have also included a Parent’s Guide that informs caregivers how Cupcake Digital’s apps are designed to be part of a child’s learning and growth process. The grown-up’s section will be updated on an ongoing basis. Plus, we’ll soon be featuring an educator’s guide. For more information, please visit: http://www.cupcakedigital.com/grown-ups-corner/

Make Your Opinion Count: Download & Review a Cupcake App Today

As always, if you have not already done so, please visit http://www.cupcakedigital.com/apps/ and click on the store icon of your choice (iTunes, Amazon, Google Play or Nook) to download our apps on any mobile phone or tablet device.

Give it a test drive and make sure to write a review! Encourage your friends, family and loved ones to do the same. Help us create a bigger viral buzz about the quality of our products.

Thank you for your support! I will continue to update you on a regular basis. In the meantime, please feel free to contact me anytime with questions or comments.


Brad Powers


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Cupcake Digital Joins the 30th Anniversary Celebration of The Jim Henson Company’s Fan Favorite Children’s Television Series Fraggle Rock

NEW YORK, NY/Hollywood, ca (March 6, 2013) This spring, Cupcake Digital celebrates the 30th anniversary of Fraggle Rock, the classic series created by Jim Henson, by bringing interactive mobile appisodes based on the animated series to new and existing fans everywhere.  Beloved episodes, including “No Fraggle is an Island,” “Mokey’s Flood of Creativity,” “The Best of the Best,” and “The Great Radish Roundup,” will be developed into enhanced story experiences featuring the wonderful adventures of the Fraggles, Doozers and Gorgs. The series of apps is slated for development and release in 2013 and will be available on iTunes, Amazon, Google Play and Barnes & Noble for the iOS, Android, NOOK and Kindle Fire platforms.

“Fraggle Rock has an enduring quality that has stood the test of time among parents who are eager to share the stories with their young children.  We are excited to be able to introduce the characters, their complex ecosystem and, most of all, the great music, in this new medium,” said Susan Miller, President of Cupcake Digital. “The stories of Fraggle Rock, the animated series, have a contemporary relevance that is perfect for engaging today’s kids in an interactive story experience infused with learning moments.”

Cupcake Digital’s mission is to deliver enhanced story app experiences that surprise and delight. Each app includes features such as three modes of reading, professional narration designed to help kids recognize words and sounds, opportunities for shared screen time for parents and kids, and educator-vetted learning elements within the apps and online that follow Common Core State Standards. Every Fraggle Rock app will be designed to take full advantage of the nostalgic graphics, timeless stories and fun interactions that are inherent to the original episodes of the television series.

“The team at Cupcake Digital has demonstrated a great affinity for Fraggle Rock and its original vision. It seems fitting that, as we celebrate 30 years of this great property, we have the opportunity to give it new life in a relevant and engaging way via these enhanced story app experiences,” said Melissa Segal, Executive Vice President, Global Consumer Products for The Jim Henson Company. “Loyal fans around the world have never stopped rocking along with Fraggle, and they will love that the spirit of the show and the music that is so much a part of the experience are fully captured within these apps.”




Created by Jim Henson, the series features a quirky and fun-loving group of cave-dwelling creatures in a world where three diverse, yet surprisingly similar, communities learn to live and work in harmony. The Fraggles love to sing and dance, work just thirty minutes a week and spend most of their days dancing their cares away. They are joined by their industrious neighbors, the Doozers, tiny green workers that build elaborate structures the Fraggles find irresistibly tasty; and the Gorgs, giant creatures who live in the garden above Fraggle Rock guarding their cherished radish patch. Through the fun of the Fraggle five: the level-headed, practical Gobo; spiritual, artistic Mokey; exuberant, athletic Red; nervous, indecisive Wembley; and worrisome Boober and the unique mix of music, from folk, blues and gospel to country and rock, the series entertains and encourages an understanding and embracing of diversity.

Premiering in 1983, Fraggle Rock was seen in 80 countries in over ten different languages. Fraggle Rock continues to enjoy a loyal international fan following.  In its 96 episodes, the show encouraged an understanding and embracing of friendship and diversity and featured a unique mix of music from all genres from folk, blues, gospel, country and rock.

About Cupcake Digital

Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into deluxe story experiences infused with educational elements. Its first venture into digital applications was based on the Emmy Award-winning television series “Wow! Wow! Wubbzy!” These apps immediately rose to #1 and #3 among children’s book apps on Amazon and iTunes respectively. Since then, every subsequent children’s app created by Cupcake Digital has achieved a top 10 rating on Amazon. Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing. In October of 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children’s entertainment properties. For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.

About the Jim Henson Company

The Jim Henson Company has remained an established leader in family entertainment for over 50 years and is recognized worldwide as an innovator in puppetry, animatronics and digital animation. Best known as creators of the world famous Muppets, Henson has received over 50 Emmy Awards and nine Grammy Awards. Recent credits include the Emmy®-nominated “Sid the Science Kid,” “Dinosaur Train,” “Wilson & Ditch: Digging America” and “Pajanimals.” Features include “The Dark Crystal,” “Labyrinth,” “MirrorMask,” and “Unstable Fables” and television productions include “Fraggle Rock” and the sci-fi cult series “Farscape.”

With additional locations in New York and London, The Jim Henson Company is headquartered in Los Angeles on the historic Charlie Chaplin lot, complete with soundstage and postproduction facilities. Independently owned and operated by the five adult children of founder Jim Henson, the Company is also home to Jim Henson’s Creature Shop™, a pre-eminent character-building and visual effects group with international film, television and advertising clients, as well as Henson Recording Studios, one of the music industry’s top recording facilities known for its world-class blend of state-of-the-art and vintage equipment. The Company’s Henson Alternative brand has recently launched the national tour of “Stuffed and Unstrung,” a live puppet improvisational show named one of the top 10 “Best Stage Shows of 2010” by Entertainment Weekly. Visit henson.com, join us on facebook.com/hensoncompany, and follow us at twitter.com/hensonparents.


Media Contacts:

Carmen Hernandez/Cupcake Digital/ 310-383-4875/ carmen.hernandez@cupcakedigital.com

Ann Schwarz/The Jim Henson Company/323-802-1667/aschwarz@henson.com

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