Posts Tagged ‘Brad Powers’





Dear Cupcake Friends.

I’m pleased to share the news that NetKids, the product I introduced to you earlier this month, is now available in the iTunes App Store as part of a soft launch.

During this time, we will test and further refine our offering based on direct feedback from you and our consumers. This ever evolving product will continue to be improved and have new content and features added to it in order to deliver on our promise of creating the leading all-in-one place for kids to be entertained and set free to enjoy narrated storybooks, videos and activities featuring their favorite characters and friends.

I encourage you to share this free-to-download app with your friends and family so that we may get as much feedback as possible.

Please direct all comments to me at brad.powers@cupcakedigital.com.

I will continue to keep you updated as we make changes and improvements.



Max & Ruby Bunny Bake Off

Additionally, I wanted to point to the recent success of our newest standalone app, Max & Ruby Bunny Bake Off. We introduced this app exclusively via the App Store last Thursday, and it is already receiving great great reviews and excellent support from our friends at Apple and from fans of the app.

Max & Ruby Bunny Bake Off is featured among the best new apps for kids and received prominent placement among apps for kids ages 5 & under. It reached the #1 paid app position for kids ages 5 & under and the #4 position among all paid apps for kids over the weekend, and continues to do very well as we head into the Easter holiday.



I encourage you to share this very cute cooking-themed app with the young children in your life. It’s available for $2.99 on the App Store, and they will love it!
Please don’t hesitate to reach out to me directly if you have any questions about Cupcake Digital or would like us to give you access to some of our newest apps. I look forward to connecting with you soon.

Brad Powers
Cupcake Digital Chairman & CEO

Read Full Post »


Greetings Cupcake Friends.
Since our company was founded in June 2012, we have worked very hard to make Cupcake Digital one of the most recognized industry leaders in children’s apps, with a mission of creating high-quality, award-winning products kids love and parents value.

This recognition has enabled us to build strong relationships with leading licensors of intellectual property, children’s entertainment content owners, publishers, and film and television studios. These relationships have, in turn, enabled us to develop and significantly expand our consumer offering.

Today, I am proud to give you a sneak preview of our latest product achievement that will mark yet another giant leap for the company.

Its name? NetKids™ Digital Entertainment Network

What is it? A subscription based digital entertainment network just for kids. NetKids™ is not only a place to find our library of award-winning apps, it also will be the premiere destination for the best in children’s videos, movies, e-books, music, activities and more.

Its promise? NetKids™ is a fun and safe place where favorite characters, superheroes, and new & familiar cartoon friends come alive.


Over a year in development and scheduled to launch in early April, NetKids™ is the culmination of integrating many of our strategic initiatives, including licensing, acquisitions, marketing, and technology.

At launch, the network will include over 75 of the best children’s media brands represented by more than 25 licensors. There will be over 100 kids’ books, with thousands in the wings that will be added on a weekly basis. There will also be over 100 hours of on-demand video. We will continue to on-board additional video properties, episodes and other content that will premiere weekly. All of this will be rounded out by fun activities that support children’s learning and imaginative play.

Please click here to view a “rough cut” video test drive of the NetKids™ platform. I wanted you to have the first sneak peek while we develop a series of preview videos that will be used to promote the release of the app in early April.

Click here to find Frequently Asked Questions about the product offering and the launch.

The business premise and in-market precedents behind NetKids™ are substantial. Ultimately we believe that the value NetKids™ will bring to parents and children will be a game changer for the children’s entertainment industry and for our company.

I want to thank you for your continuing support. I will continue to update you on our progress. If you have any questions, please don’t hesitate to reach out to me by email or phone.

Best Regards,
Brad Powers
Chairman & CEO
Cupcake Digital Inc.

Read Full Post »

Cupcake Digital Invites Yo Gabba Gabba! Fans to Brobee’s Birthday Party in Fun New App for Kids

Yo Gabba Gabba! Birthday Party deluxe activity app invites your fans of the series to celebrate Brobee’s birthday

Yo Gabba Gabba! Birthday Party app for kids

Cupcake Digital is pleased to announce the newest app in their successful partnership with DHX Brands. The Yo Gabba Gabba! Birthday Party deluxe activity app invites your fans of the series to celebrate Brobee’s birthday with six (6) mini games, dynamic coloring pages and a music video featuring a classic Yo Gabba Gabba! song, “I Can Remember Your Birthdays.” The app is available for $1.99 on the App Store for iPhone, iPad and iPod touch or at http://www.AppStore.com. In the coming weeks, the app also will be available for download on the Amazon Appstore, Google Play and other app stores.

Yo Gabba Gabba! Birthday Party joins a roster of several successful apps in the collaboration between Cupcake Digital and DHX Brands. Previous releases include A Very Yo Gabba Gabba! Christmas, Yo Gabba Gabba! Babies, Yo Gabba Gabba! Music is Awesome and Yo Gabba Gabba! Party in My Tummy. These apps are a part of DHX Brands’ comprehensive Yo Gabba Gabba! marketing and licensing strategy. Yo Gabba Gabba! airs weekdays on Nick Jr.

About Cupcake Digital
Founded in 2012, Cupcake Digital gives kids the opportunity to interact with the characters they love by transforming children’s entertainment properties into award-winning apps. We bring Peanuts, Strawberry Shortcake, Yo Gabba Gabba!, RIO, How To Train Your Dragon, The Smurfs, Madagascar, Shrek, Kung Fu Panda, Wow! Wow! Wubbzy!, and many others to life in enhanced storybook, imaginative play and learning apps. Our team of designers, developers, marketers and all-around app lovers come together to make digital products that kids love and parents value. Cupcake Digital apps are widely available to consumers on the App Store, Amazon Appstore for Android, Google Play, Barnes & Noble App Store for NOOK and others for a wide variety of devices. For more information about Cupcake Digital, please visit http://www.cupcakedigital.com.

About Yo Gabba Gabba!
Created by Christian Jacobs and Scott Schultz, Yo Gabba Gabba! is an award-winning, live-action television series and live stage show whose unconventional formula has created a triple stacked fan base, making it one of the most popular entertainment properties among preschoolers, parents and indie music lovers alike. Yo Gabba Gabba! infuses retro-style and beat-driven music to teach kids simple life lessons. The series and the live show stars DJ Lance Rock (Lance Robertson) and the cast of colorful characters, including: Brobee, the little green one; Foofa, the pink flower bubble; Muno, the red Cyclops; Toodee, the blue cat-dragon; and Plex, the magic yellow robot. In the U.S., Yo Gabba Gabba! airs weekdays on Nick Jr. The series also airs in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K.

About DHX Brands
DHX Brands is the dedicated brand management and licensing arm of DHX Media Ltd. (TSX: DHX.A, DHX.B), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Twirlywoos, In the Night Garden, Yo Gabba Gabba!, Caillou, Ella the Elephant, Johnny Test, Inspector Gadget, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.

Facebook: facebook.com/yogabbagabba
Twitter: twitter.com/yogabbagabba
YouTube: youtube.com/yogabbagabba

Read Full Post »


Dear Friends, – by Brad Powers, Founder & CEO

April has been a tremendous month for Cupcake Digital Inc. and I’m extremely excited to share our exciting progress you.

App News:

April has not only been our strongest month for App production, but we continue to achieve top ranking positions for our releases on major distribution platforms.

In fact, yesterday Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.


Other April Releases Include:

pngApril 4: Wubbzy’s Magic School

In this feature-rich, deluxe storybook app, Wubbzy’s Magic School! After a day at Moo Moo the Magician’s Castle, the friends learn that magic really does happen when you believe in yourself and try your hardest.


April 11: Wubbzy’s Space Adventure / Wubbzy en una Aventura Espacial

This is a very special release since it is our offering to include both an English and Spanish version within the same App.  Kids, parents, and caregivers now have the choice of language with which to listen to the narration or read the story themselves.

This initiative not only increases the addressable market for our Apps, but also expands our marketing capabilities.

We are currently working on adding a Spanish version to a series of English-only Apps in our existing library across all distribution channels.

April 16: Animal Planet’s Hide and Seek Pets

Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.


This is our first App for Animal Planet marking the first property expansion for our library beyond Wow, Wow, Wubbzy.

We are extremely excited about both the sales generated and the reviews we have been getting.  Premium priced at $3.99, this App has already already reached the “#3 position” within HOT New Education Section on Amazon.


Apr 25: Wubbzy’s Animal Coloring Book


This marks the debut of our new coloring engine.  It will not only allow us to create “stand alone” coloring and activity books for all our properties, but it will also be integrated into all of our new Apps.
Looking Ahead:

Early May: Fraggle Rock “Fraggle Friends Forever”

This release will expand our App library to three active licensed properties.

As part of the preparations for its release, I have just returned from the 30th Anniversary Celebration for Jim Henson’s Fraggle Rock in Los Angeles.  We have provided sneak peeks to several national media outlets. The feedback has been fantastic.

The App launch in early May will be supported by a significant media campaign in collaboration with the Henson organization.

In June: Strawberry Shortcake

We look forward to our first App release for American Greeting’s Strawberry Shortcake in June with great anticipation.

Strawberry Shortcake is an iconic children’s property and we are proud to be their licensed partner. This will be the fourth active licensed property in our growing App library.

Like all our properties, the launch of the Strawberry Shortcake App will be supported by a robust marketing campaign to increase sales rapidly.

Properties & Licensing Pipeline

We continue to make great progress in our property acquisition initiatives.  We are currently in the final stages of negotiation with several “A+” properties and will be making announcements about them shortly.

Continued Accolades for Cupcake Digital Apps

In addition to increased sales, the positive accolades for our Apps continue to keep pouring in.

We have received a tremendous amount of press with the release of our first dual language App, Wubbzy’s Space Adventure/ Wubbzy en una Aventura Espacial, both in online and traditional press.

We also continue to win awards from Famigo (a site that provides recommendations for kid-safe apps and content) and Appysmarts (a resource that helps parents choose the best apps for their kids).

For a full list of our reviews and awards please visit: http://www.cupcakedigital.com/testimonials/

Distribution Partnerships

One of the key stones of our marketing strategy is building strong relationships with our distribution partners.

Recent results of those relationships include:

1.  iTunes featuring Animal Planet Hide and Seek Pets and Wubbzy’s Dance Party in their New and Noteworthy section.

2.  iTunes also selected Wubbzy’s Pirate Treasure as a feature in a special “Apps for Preschool & Kindergarten” selection.

3.  Amazon also continue to feature Cupcake Digital Inc. Apps throughout their App store. Barnes & Noble is currently planning several “curated” mailings and site positions especially for us.

4.  New Position Paper Regarding Parental Guidelines for Children’s Apps

We are delighted to have recently published a new white paper based on an interview with Dr. Natascha Crandall, PH.D.  Dr. Crandall is a psychologist and educator with a special interest in enhancing children’s growth and development through the power of media. This paper explores Dr. Crandall’s findings on App use by children while also establishing a framework for the continuous improvement of our own Apps.

As part of the white paper we also included parent and caregiver guidelines for using Apps as a supplement to children’s learning.

To read the complete position paper, please visit:


Make Your Opinion Count: Download & Review a Cupcake App Today!

As always, if you have not already done so, please visit http://www.cupcakedigital.com/apps/ and click on the store icon of your choice (iTunes, Amazon, Google Play or Nook) to download our Apps on any mobile phone or tablet device.

Give it a test drive and make sure to write a review!

Encourage your friends, family and loved ones to do the same. Help us create a bigger viral buzz about the quality of our products.

Thank you for your on-going support! I will continue to update you on a regular basis.

In the meantime, please feel free to contact me anytime with questions or comments.


Brad Powers


Read Full Post »


Four of Cupcake Digital’s children’s apps were recently named Parent’s Choice Award winners.

The Parents’ Choice Foundation is the nation’s oldest nonprofit guide to quality children’s media and toys. Parents’ Choice Award Seals are  internationally recognized and respected icons of quality. The Foundation’s product evaluation process addresses: developmentally appropriate content and challenges; design and function; educational value; long-term play value; and benefits to a child’s social and emotional growth and well being.

The four apps that received the Parent’s Choice Classic, Fun Stuff Award are “Wubbzy’s Pirate Treasure,” “Wubbzy’s Space Adventure,” “Wubbzy’s The Night Before Christmas” and “Wubbzy’s Train Adventure”. Each of these apps was produced in 2012 for children around the world to interact with one of children’s favorite television characters, Wubbzy.

Cupcake Digital has been lauded as one of the top app companies, winning awards like the AppySmart’s Editor’s Favorite for Wubbzy’s Fire Engine and Wubbzy’s Night Before Christmas, and garnering dozens of favorable reviews around the Internet, including iPad Kids, Jellybeans Tunes, Appolicious, Rock-A-Bye Parents, AOL Tech, Wired and many more.

Cupcake Digital’s apps blend entertainment with learning moments in fun stories about Wubbzy and his friends. Recent Wubbzy apps include games and activities designed help prepare preschoolers to meet the Common Core State Standards required for kindergarten and first grade. Each Wubbzy app comes packed with extras, from the much-lauded “Grown-Up’s Corner” that encourages discussion about the story between an adult and child to bonus music videos and coloring pages.

We take great pride in being awarded the 2013 Parent’s Choice Class, Fun Stuff Award!

Read more about the award here. 

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Read Full Post »