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They say all revolutions start out small. Jack Dorsey’s Square is no different.

It started off with a modest card reader, turned into a little app and now the company has developed and launched Square Stand, a point of sale system that reinvents the idea of cash register with help from Apple’s iPad and Square’s software, allowing the San Francisco-based company to further spread its wings in the payments business. And if there were any doubts that the company was going after payments incumbents such as NCR and Verifone, Square Stand puts it to an end.

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The company announced the Square Stand at an event in a coffee shop near its offices this morning. Square Stand, simply put, is a point of sale system that allows merchants (big and small) to plug in their iPads (2 or 3, but not the 4th generation) into a stand that comes with a swivel base (so they can turn it around for you to sign for your purchase), a credit card reader and a USB hub that can in turn allow merchants to plug in everything from a scanner to a printer (for printing receipts), a cash register (the Square Stand doesn’t hold cash, just works with other devices) and even the backend ordering system into the stand. In February this year, Square introduced its Business-in-a-Box package, but this is a much simpler and is targeted at larger establishments including restaurants.

When asked why the company was making the initial device with support for only the iPad 2 and iPad 3, Dorsey pointed out that a majority of their customers were using these two devices and as a result they had to make sure they provided the biggest support. The support for iPad 4 (the newest model available, sold as just “iPad”) will come in subsequent models. The company had launched Square Register for iPad app in March 2012 and has made subsequent upgrades to the app.

Sexy cash registers?

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“We have taken something that is ugly and mechanical and made it look like a consumer product that is very sexy,” said Dorsey, chief executive of the four-year-old Square, which is based in San Francisco and has raised $340 million in funding from the likes of Khosla Ventures, Citi Ventures, Starbucks, Visa and Chase. The company is part of a growing number of players including eBay and GroupOn that are looking to reinvent the offline retail business.

Square showed off its grander ambitions when it hinted at its desire to take on the likes of Foursquare and Yelp. Square said that as of today it is processing over $15 billion in payments on an annualized basis, excluding Starbucks, up from processing $5 billion on annualized basis a year ago.

Weighing in at about five pounds, the stunningly beautiful device is pristine white and is made of moulded plastic. The USB and other accessories (called the Toolkit) are perfectly matched to the stand. It will used by 13 merchants in 30 locations. The package is going to cost $299 and and is available for pre-order.

When I first saw the Square Stand, it elicited an involuntary gasp. From packaging to the final product, it is something one would expect from the Apple dream factory; but in saying so, I don’t do justice to Dorsey and his design team. While there are many companies who are following the Apple aesthetic, to me Square Stand represents a perfect harmony of hardware, software and service. (For more on beautiful design of connected devices make sure to check out our RoadMap event in November in San Francisco; to get early access to tickets that will go on sale this Summer go here).

Digital receipts and mobile payments are the way of the future, but Square also recognizes that people pay with cash and credit cards, the company said at the press conference Tuesday morning. The support for third party peripherals will make this into an ecosystem. It will be on sale in July at Best Buy and other retailers.

Do small merchants care enought about how their point-of-sale devices look and will they spend money to replace their existing systems? “More important than how it looks is how it works. It is about making it work simply,” Dorsey said Tuesday.

Completing the sale

The Stand has been under development at Square for quite sometime. Dorsey said that reinventing the register and rethinking the whole retail experience has been part of company’s thinking from its earliest days. If the Square’s original card reader made it possible for mom-and-pop businesses to access the credit card payment infrastructure, with the launch of this device, Square can start to look at tapping into the big brick-and-mortar commerce ecosystem.

“Whenever people got Square (Register) on iPad, the first thing they needed was a stand. So we made one, and one that works seamlessly in a way that allows merchants to move people through the queue really quickly,” Dorsey said. “We wanted to build hardware that was high quality.” The speed of processing payments has been a key driving force behind the design of this device, Dorsey explained.

Square is one of the handful of companies that understands that there is a lot of money to be made in building this new kind of retail system. And it might have started out small, but now it doesn’t have much choice to get real big, real fast. After all it has to live up to is massive $3.25 billion valuation.

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Wubbzy’s Animal Coloring Book lets kids tap-to-paint bright, colorful scenes starring Wuzzleburg’s favorite residents. Meet the giant sillyasaurus, style the snappity snap turtles, and discover many more lovable Wubbzy friends!

WOW! WOW! WOW! FEATURES INCLUDE:

•   Coloring pages created especially for Wubbzy’s littlest fans

•   Easy-to-use navigation

•   Multiple effects, including spray paint, chalk, brushes, and even a bucketful of paint!

•   16 kooky stickers

•   Simple tutorials for kids of all ages!

To download the App or for more information please visit:

http://www.cupcakedigital.com/apps/wubbzys-animal-coloring-book/

SCREEN SHOTS

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To download the App or for more information please visit:

http://www.cupcakedigital.com/apps/wubbzys-animal-coloring-book/

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April 5 2013
by Scott Johnson

5 Habits of Great Startup CEOs

Being CEO of a startup is quite similar to being the parent of a newborn.  The neighbors see a clean cooing newborn with smiling proud parents.  But we all know what goes on inside the house.  Sleepless nights, stress, no time to attend to other relationships.  You are a slave to the new creature.  It is ultimately incredibly rewarding, but parenting is very hard work and not at all glamourous.  And just the way not everyone handles parenting well, not everyone is a good candidate to run a startup.  As a matter of fact, a great startup CEO is as rare as a 70 degree day in March in Boston.

I have compiled the qualities that great startup CEOs share – you know – the CEOs that actually get multiple B-round term sheets in down markets and get that marquis exit at an unusually high multiple.  These are the ones that consistently surprise their board on the upside, investors love to back, and that acquirers pay up to bring in-house.  If you are a founder looking for a CEO to really grow your company, here are the five personal attributes you should look for:

1) Attracts Great Talent.  This is the best indicator of success, as it really encompasses all of the other attributes.  If A+ talent flocks to work for someone, that person has got something special.  Be careful though.  An orangutan could be CEO of super fast growing startup and attract great talent.  So, make sure it is the CEO who can attract talent, not someone riding the wave at a hot company.

2) Networking God.  A good CEO shortens sales cycles with contacts, shortens hiring time with contacts, and shortens fundraising time with contacts.  A CEO who networks well can hence shorten time to exit and massively reduce dilution to founders.  Give 8% to a great CEO, prevent 20-30% or more in downstream dilution.

3) High Intelligence.  The CEO is usually not the highest IQ in the room.  But he needs to be in the conversation.  At high tech startups, a certain acumen is needed to keep the respect of the troops, and gain the respect of customers and investors.

4) Strategic Thinker.  The trick with startups is to channel all of the companies limited resources in the optimal direction.  And to quickly alter course as markets dictate so not a single moment is wasted by indecision.  This requires strategic thinking, not tactical execution.  Many line executives from larger companies struggle as CEOs of startups because they  have not had the opportunity to deviate from a strategy that was handed down to them from above.

5) Stamina, Energy and Productivity.  This gets back to my point at the top about parenting a newborn.  The CEO needs to be all-in, and one of those productive people that doesn’t waste a second of his or her day.  The CEO sets the culture at a company, and that should be one of reward for achievement, productivity, hard work, and accountability.

So, there you go.  Every founder CEO should be very honest in his or her self assessment, and then when they see someone with the above profile, move quickly to hire them.  But do your diligence.  Hiring the wrong CEO can be every bit as costly as hiring the right one can be helpful.

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Dear Friends, – by Brad Powers, Founder & CEO

April has been a tremendous month for Cupcake Digital Inc. and I’m extremely excited to share our exciting progress you.

App News:

April has not only been our strongest month for App production, but we continue to achieve top ranking positions for our releases on major distribution platforms.

In fact, yesterday Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.

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Other April Releases Include:

pngApril 4: Wubbzy’s Magic School

In this feature-rich, deluxe storybook app, Wubbzy’s Magic School! After a day at Moo Moo the Magician’s Castle, the friends learn that magic really does happen when you believe in yourself and try your hardest.

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April 11: Wubbzy’s Space Adventure / Wubbzy en una Aventura Espacial

This is a very special release since it is our offering to include both an English and Spanish version within the same App.  Kids, parents, and caregivers now have the choice of language with which to listen to the narration or read the story themselves.

This initiative not only increases the addressable market for our Apps, but also expands our marketing capabilities.

We are currently working on adding a Spanish version to a series of English-only Apps in our existing library across all distribution channels.

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April 16: Animal Planet’s Hide and Seek Pets

Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.

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This is our first App for Animal Planet marking the first property expansion for our library beyond Wow, Wow, Wubbzy.

We are extremely excited about both the sales generated and the reviews we have been getting.  Premium priced at $3.99, this App has already already reached the “#3 position” within HOT New Education Section on Amazon.

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Apr 25: Wubbzy’s Animal Coloring Book

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This marks the debut of our new coloring engine.  It will not only allow us to create “stand alone” coloring and activity books for all our properties, but it will also be integrated into all of our new Apps.
Looking Ahead:

Early May: Fraggle Rock “Fraggle Friends Forever”

This release will expand our App library to three active licensed properties.

As part of the preparations for its release, I have just returned from the 30th Anniversary Celebration for Jim Henson’s Fraggle Rock in Los Angeles.  We have provided sneak peeks to several national media outlets. The feedback has been fantastic.

The App launch in early May will be supported by a significant media campaign in collaboration with the Henson organization.

In June: Strawberry Shortcake

We look forward to our first App release for American Greeting’s Strawberry Shortcake in June with great anticipation.

Strawberry Shortcake is an iconic children’s property and we are proud to be their licensed partner. This will be the fourth active licensed property in our growing App library.

Like all our properties, the launch of the Strawberry Shortcake App will be supported by a robust marketing campaign to increase sales rapidly.

Properties & Licensing Pipeline

We continue to make great progress in our property acquisition initiatives.  We are currently in the final stages of negotiation with several “A+” properties and will be making announcements about them shortly.

Continued Accolades for Cupcake Digital Apps

In addition to increased sales, the positive accolades for our Apps continue to keep pouring in.

We have received a tremendous amount of press with the release of our first dual language App, Wubbzy’s Space Adventure/ Wubbzy en una Aventura Espacial, both in online and traditional press.

We also continue to win awards from Famigo (a site that provides recommendations for kid-safe apps and content) and Appysmarts (a resource that helps parents choose the best apps for their kids).

For a full list of our reviews and awards please visit: http://www.cupcakedigital.com/testimonials/

Distribution Partnerships

One of the key stones of our marketing strategy is building strong relationships with our distribution partners.

Recent results of those relationships include:

1.  iTunes featuring Animal Planet Hide and Seek Pets and Wubbzy’s Dance Party in their New and Noteworthy section.

2.  iTunes also selected Wubbzy’s Pirate Treasure as a feature in a special “Apps for Preschool & Kindergarten” selection.

3.  Amazon also continue to feature Cupcake Digital Inc. Apps throughout their App store. Barnes & Noble is currently planning several “curated” mailings and site positions especially for us.

4.  New Position Paper Regarding Parental Guidelines for Children’s Apps

We are delighted to have recently published a new white paper based on an interview with Dr. Natascha Crandall, PH.D.  Dr. Crandall is a psychologist and educator with a special interest in enhancing children’s growth and development through the power of media. This paper explores Dr. Crandall’s findings on App use by children while also establishing a framework for the continuous improvement of our own Apps.

As part of the white paper we also included parent and caregiver guidelines for using Apps as a supplement to children’s learning.

To read the complete position paper, please visit:

http://www.cupcakedigital.com/blog/new-white-paper-features-dr-natachsa-crandall-on-apps-for-children/

Make Your Opinion Count: Download & Review a Cupcake App Today!

As always, if you have not already done so, please visit http://www.cupcakedigital.com/apps/ and click on the store icon of your choice (iTunes, Amazon, Google Play or Nook) to download our Apps on any mobile phone or tablet device.

Give it a test drive and make sure to write a review!

Encourage your friends, family and loved ones to do the same. Help us create a bigger viral buzz about the quality of our products.

Thank you for your on-going support! I will continue to update you on a regular basis.

In the meantime, please feel free to contact me anytime with questions or comments.

Sincerely,

Brad Powers

Chairman

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San Francisco, April , 2013
The Advantages of a “Date-Certain” Mergers and Acquisition Process Over a “Standard Mergers and Acquisitions Process”
Every venture capital investor hopes that all of his investments will succeed. The reality is that a large percentage of all venture investments must be shut down. In extreme cases, such a shut down will take the form of a formal bankruptcy or an assignment for the benefit of creditors. In most cases, however, the investment falls into the category of “living dead”, i.e. companies that are not complete failures but that are not self-sustaining and whose prospects do not justify continued investment. Almost never do investors shut down such a “living dead” company quickly.

Most hope against hope that things will change. Once reality sets in, most investors hire an investment banker to sell such a company through a standard mergers and acquisition process – seldom with good results. Often, such a process requires some four to six months, burns up all the remaining cash in the company and leads to a formal bankruptcy or assignment for the benefit of creditors. In many instances, there are a complete lack of bidders, despite the existence of real value in the company being sold.

The first reason for this sad result is a fundamental misunderstanding of buyer psychology. In general, buyers act quickly and pay the highest price only when forced to by competitive pressure. The highest probability buyers are those who are already familiar with the company being sold, i.e. competitors, existing investors, customers and vendors. Such buyers either already know of the company’s weakness or quickly understand it as soon as they see the seller¥s financials. Once the sales process starts, the seller is very much a wasting asset both financially and organizationally. Potential buyers quickly divide the company’s burn rate into its existing cash balance to see how much time it has left. Employees, customers and vendors grow nervous and begin to disengage. Unless compelled to act, potential buyers simply draw out the process and either submit a low-ball offer when the company is out of cash or try to pick up key employees and customers at no cost when the company shuts down.

The second reason for this sad result is a misunderstanding of the psychology and methods of investment bankers. Most investment bankers do best at selling “hot” companies, i.e. where the company’s value is perceived by buyers to be increasing quickly over time and where there are multiple bidders. They tend to be most motivated and work hardest in such situations because the transaction sizes (i.e. commissions) tend to be large, because the publicity brings in more assignments and because such situations are more simply more fun. They also tend to be most effective in maximizing value in such situations, as they are good at using time to their advantage, pitting multiple buyers against each other and setting very high expectations. In a situation where “time is not your friend”, the actions of a standard investment banker frequently make a bad situation far worse. First, since transaction sizes tend to be much smaller, an investment banker will assign his “B” team to the deal and will only have such team spend enough time on the deal to see if it can be closed easily. Second, playing out the process works against the seller. Third, trying to pit multiple buyers against each other and setting unrealistically high valuation expectations tends to drive away potential buyers, who often know far more about the real situation of the seller than does the investment banker.

“Date Certain” M&A Process The solution in a situation where “time is not your friend” is a “date-certain” mergers and acquisitions process. With a date-certain M&A process, the company’s board of directors hires a crisis management/ private investment banking firm (“advisor”) to wind down business operations in an orderly fashion and maximize value of the IP and tangible assets. The advisor works with the board and corporate management to:

1.  Focus on the control, preservation and forecasting of CASH.
2.  Develop a strategy/action plan and presentation to maximize value of the assets. Including drafting sales materials, preparing information due diligence war-room, assembling a list of all possible interested buyers for the IP and assets of the company and identifying and retaining key employees on a go-forward basis.
3.  Stabilize and provide leadership, motivation and morale to all employees,
4.  Communicate with the Board of Directors, senior management, senior lender, creditors, vendors and all stakeholders in interest.
5.  The company’s attorney prepares very simple “as is, where is” asset-sale documents. (“as is, where is- no reps or warranties” agreements is very important as the board of directors, officers and investors typically do not want any additional exposure on the deal). The advisor then contacts and follows-up systematically with all potentially interested parties (to include customers, competitors, strategic partners, vendors and a proprietary distribution list of equity investors) and coordinates their interactions with company personnel, including arranging on-site visits. Typical terms for a date certain M&A asset sale include no representations and warranties, a sales date typically two to four weeks from the point that sale materials are ready for distribution (based on available CASH), a significant cash deposit in the $100,000 range to bid and a strong preference for cash consideration and the ability to close the deal in 7 business days.

Date certain M&A terms can be varied to suit needs unique to a given situation or corporation. For example, the board of directors may choose not to accept any bid or to allow parties to re-bid if there are multiple competitive bids and/or to accept an early bid. The typical workflow timeline, from hiring an advisor to transaction close and receipt of consideration is four to six weeks, although such timing may be extended if circumstances warrant. Once the consideration is received, the restructuring/insolvency attorney then distributes the consideration to creditors and shareholders (if there is sufficient consideration to satisfy creditors) and takes all necessary steps to wind down the remaining corporate shell, typically with the CFO, including issuing W-2 and 1099 forms, filing final tax returns, shutting down a 401K program and dissolving the corporation etc.

The advantages of this approach include the following:

Speed – The entire process for a date certain M&A process can be concluded in 3 to 6 weeks. Creditors and investors receive their money quickly. The negative public relations impact on investors and board members of a drawn-out process is eliminated. If circumstances require, this timeline can be reduced to as little as two weeks, although a highly abbreviated response time will often impact the final value received during the asset auction.

Reduced Cash Requirements – Given the date certain M&A process compressed turnaround time, there is a significantly reduced requirement for investors to provide cash to support the company during such a process.

Value Maximized – A company in wind-down mode is a rapidly depreciating asset, with management, technical team, customer and creditor relations increasingly strained by fear, uncertainty and doubt. A quick process minimizes this strain and preserves enterprise value. In addition, the fact that an auction will occur on a specified date usually brings all truly interested and qualified parties to the table and quickly flushes out the tire-kickers. In our experience, this process tends to maximize the final value received.

Cost – Advisor fees consist of a retainer plus an agreed percentage of the sale proceeds. Legal fees are also minimized by the extremely simple deal terms. Fees, therefore, do not consume the entire value received for corporate assets.

Control – At all times, the board of directors retains complete control over the process. For example, the board of directors can modify the auction terms or even discontinue the auction at any point, thus preserving all options for as long as possible.

Public Relations – As the sale process is private, there is no public disclosure. Once closed, the transaction can be portrayed as a sale of the company with all sales terms kept confidential. Thus, for investors, the company can be listed in their portfolio as sold, not as having gone out of business.

Clean Exit – Once the auction is closed and the consideration is received and distributed, the advisor takes all remaining steps to effect an orderly shut-down of the remaining corporate entity. To this end the insolvency counsel then takes the lead on all orderly shutdown items.

Gerbsman Partners focuses on maximizing enterprise value for stakeholders and shareholders in under-performing, under-capitalized and under-valued companies and their Intellectual Property. Since 2001, Gerbsman Partners has been involved in maximizing value for 76 Technology, Medical Device, Life Science and Solar companies and their Intellectual Property and has restructured/terminated over $810 million of real estate executory contracts and equipment lease/sub-debt obligations. Since inception, Gerbsman Partners has been involved in over $2.3 billion of financings, restructurings and M&A transactions.

Gerbsman Partners has offices and strategic alliances in Boston, New York, Washington, DC, San Francisco, Europe and Israel.

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Steven R. Gerbsman
Principal
Gerbsman Partners
steve@gerbsmanpartners.com

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