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Archive for the ‘Inetellectual Property’ Category

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Dear Friends, – by Brad Powers, Founder & CEO

April has been a tremendous month for Cupcake Digital Inc. and I’m extremely excited to share our exciting progress you.

App News:

April has not only been our strongest month for App production, but we continue to achieve top ranking positions for our releases on major distribution platforms.

In fact, yesterday Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.

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Other April Releases Include:

pngApril 4: Wubbzy’s Magic School

In this feature-rich, deluxe storybook app, Wubbzy’s Magic School! After a day at Moo Moo the Magician’s Castle, the friends learn that magic really does happen when you believe in yourself and try your hardest.

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April 11: Wubbzy’s Space Adventure / Wubbzy en una Aventura Espacial

This is a very special release since it is our offering to include both an English and Spanish version within the same App.  Kids, parents, and caregivers now have the choice of language with which to listen to the narration or read the story themselves.

This initiative not only increases the addressable market for our Apps, but also expands our marketing capabilities.

We are currently working on adding a Spanish version to a series of English-only Apps in our existing library across all distribution channels.

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April 16: Animal Planet’s Hide and Seek Pets

Wubbzy’s Dance Party, an App released only this past Tuesday (4/23), achieved the “#1 Paid App” ranking for iPad in Apple iTunes books in just three days.

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This is our first App for Animal Planet marking the first property expansion for our library beyond Wow, Wow, Wubbzy.

We are extremely excited about both the sales generated and the reviews we have been getting.  Premium priced at $3.99, this App has already already reached the “#3 position” within HOT New Education Section on Amazon.

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Apr 25: Wubbzy’s Animal Coloring Book

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This marks the debut of our new coloring engine.  It will not only allow us to create “stand alone” coloring and activity books for all our properties, but it will also be integrated into all of our new Apps.
Looking Ahead:

Early May: Fraggle Rock “Fraggle Friends Forever”

This release will expand our App library to three active licensed properties.

As part of the preparations for its release, I have just returned from the 30th Anniversary Celebration for Jim Henson’s Fraggle Rock in Los Angeles.  We have provided sneak peeks to several national media outlets. The feedback has been fantastic.

The App launch in early May will be supported by a significant media campaign in collaboration with the Henson organization.

In June: Strawberry Shortcake

We look forward to our first App release for American Greeting’s Strawberry Shortcake in June with great anticipation.

Strawberry Shortcake is an iconic children’s property and we are proud to be their licensed partner. This will be the fourth active licensed property in our growing App library.

Like all our properties, the launch of the Strawberry Shortcake App will be supported by a robust marketing campaign to increase sales rapidly.

Properties & Licensing Pipeline

We continue to make great progress in our property acquisition initiatives.  We are currently in the final stages of negotiation with several “A+” properties and will be making announcements about them shortly.

Continued Accolades for Cupcake Digital Apps

In addition to increased sales, the positive accolades for our Apps continue to keep pouring in.

We have received a tremendous amount of press with the release of our first dual language App, Wubbzy’s Space Adventure/ Wubbzy en una Aventura Espacial, both in online and traditional press.

We also continue to win awards from Famigo (a site that provides recommendations for kid-safe apps and content) and Appysmarts (a resource that helps parents choose the best apps for their kids).

For a full list of our reviews and awards please visit: http://www.cupcakedigital.com/testimonials/

Distribution Partnerships

One of the key stones of our marketing strategy is building strong relationships with our distribution partners.

Recent results of those relationships include:

1.  iTunes featuring Animal Planet Hide and Seek Pets and Wubbzy’s Dance Party in their New and Noteworthy section.

2.  iTunes also selected Wubbzy’s Pirate Treasure as a feature in a special “Apps for Preschool & Kindergarten” selection.

3.  Amazon also continue to feature Cupcake Digital Inc. Apps throughout their App store. Barnes & Noble is currently planning several “curated” mailings and site positions especially for us.

4.  New Position Paper Regarding Parental Guidelines for Children’s Apps

We are delighted to have recently published a new white paper based on an interview with Dr. Natascha Crandall, PH.D.  Dr. Crandall is a psychologist and educator with a special interest in enhancing children’s growth and development through the power of media. This paper explores Dr. Crandall’s findings on App use by children while also establishing a framework for the continuous improvement of our own Apps.

As part of the white paper we also included parent and caregiver guidelines for using Apps as a supplement to children’s learning.

To read the complete position paper, please visit:

http://www.cupcakedigital.com/blog/new-white-paper-features-dr-natachsa-crandall-on-apps-for-children/

Make Your Opinion Count: Download & Review a Cupcake App Today!

As always, if you have not already done so, please visit http://www.cupcakedigital.com/apps/ and click on the store icon of your choice (iTunes, Amazon, Google Play or Nook) to download our Apps on any mobile phone or tablet device.

Give it a test drive and make sure to write a review!

Encourage your friends, family and loved ones to do the same. Help us create a bigger viral buzz about the quality of our products.

Thank you for your on-going support! I will continue to update you on a regular basis.

In the meantime, please feel free to contact me anytime with questions or comments.

Sincerely,

Brad Powers

Chairman

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San Francisco, April , 2013
The Advantages of a “Date-Certain” Mergers and Acquisition Process Over a “Standard Mergers and Acquisitions Process”
Every venture capital investor hopes that all of his investments will succeed. The reality is that a large percentage of all venture investments must be shut down. In extreme cases, such a shut down will take the form of a formal bankruptcy or an assignment for the benefit of creditors. In most cases, however, the investment falls into the category of “living dead”, i.e. companies that are not complete failures but that are not self-sustaining and whose prospects do not justify continued investment. Almost never do investors shut down such a “living dead” company quickly.

Most hope against hope that things will change. Once reality sets in, most investors hire an investment banker to sell such a company through a standard mergers and acquisition process – seldom with good results. Often, such a process requires some four to six months, burns up all the remaining cash in the company and leads to a formal bankruptcy or assignment for the benefit of creditors. In many instances, there are a complete lack of bidders, despite the existence of real value in the company being sold.

The first reason for this sad result is a fundamental misunderstanding of buyer psychology. In general, buyers act quickly and pay the highest price only when forced to by competitive pressure. The highest probability buyers are those who are already familiar with the company being sold, i.e. competitors, existing investors, customers and vendors. Such buyers either already know of the company’s weakness or quickly understand it as soon as they see the seller¥s financials. Once the sales process starts, the seller is very much a wasting asset both financially and organizationally. Potential buyers quickly divide the company’s burn rate into its existing cash balance to see how much time it has left. Employees, customers and vendors grow nervous and begin to disengage. Unless compelled to act, potential buyers simply draw out the process and either submit a low-ball offer when the company is out of cash or try to pick up key employees and customers at no cost when the company shuts down.

The second reason for this sad result is a misunderstanding of the psychology and methods of investment bankers. Most investment bankers do best at selling “hot” companies, i.e. where the company’s value is perceived by buyers to be increasing quickly over time and where there are multiple bidders. They tend to be most motivated and work hardest in such situations because the transaction sizes (i.e. commissions) tend to be large, because the publicity brings in more assignments and because such situations are more simply more fun. They also tend to be most effective in maximizing value in such situations, as they are good at using time to their advantage, pitting multiple buyers against each other and setting very high expectations. In a situation where “time is not your friend”, the actions of a standard investment banker frequently make a bad situation far worse. First, since transaction sizes tend to be much smaller, an investment banker will assign his “B” team to the deal and will only have such team spend enough time on the deal to see if it can be closed easily. Second, playing out the process works against the seller. Third, trying to pit multiple buyers against each other and setting unrealistically high valuation expectations tends to drive away potential buyers, who often know far more about the real situation of the seller than does the investment banker.

“Date Certain” M&A Process The solution in a situation where “time is not your friend” is a “date-certain” mergers and acquisitions process. With a date-certain M&A process, the company’s board of directors hires a crisis management/ private investment banking firm (“advisor”) to wind down business operations in an orderly fashion and maximize value of the IP and tangible assets. The advisor works with the board and corporate management to:

1.  Focus on the control, preservation and forecasting of CASH.
2.  Develop a strategy/action plan and presentation to maximize value of the assets. Including drafting sales materials, preparing information due diligence war-room, assembling a list of all possible interested buyers for the IP and assets of the company and identifying and retaining key employees on a go-forward basis.
3.  Stabilize and provide leadership, motivation and morale to all employees,
4.  Communicate with the Board of Directors, senior management, senior lender, creditors, vendors and all stakeholders in interest.
5.  The company’s attorney prepares very simple “as is, where is” asset-sale documents. (“as is, where is- no reps or warranties” agreements is very important as the board of directors, officers and investors typically do not want any additional exposure on the deal). The advisor then contacts and follows-up systematically with all potentially interested parties (to include customers, competitors, strategic partners, vendors and a proprietary distribution list of equity investors) and coordinates their interactions with company personnel, including arranging on-site visits. Typical terms for a date certain M&A asset sale include no representations and warranties, a sales date typically two to four weeks from the point that sale materials are ready for distribution (based on available CASH), a significant cash deposit in the $100,000 range to bid and a strong preference for cash consideration and the ability to close the deal in 7 business days.

Date certain M&A terms can be varied to suit needs unique to a given situation or corporation. For example, the board of directors may choose not to accept any bid or to allow parties to re-bid if there are multiple competitive bids and/or to accept an early bid. The typical workflow timeline, from hiring an advisor to transaction close and receipt of consideration is four to six weeks, although such timing may be extended if circumstances warrant. Once the consideration is received, the restructuring/insolvency attorney then distributes the consideration to creditors and shareholders (if there is sufficient consideration to satisfy creditors) and takes all necessary steps to wind down the remaining corporate shell, typically with the CFO, including issuing W-2 and 1099 forms, filing final tax returns, shutting down a 401K program and dissolving the corporation etc.

The advantages of this approach include the following:

Speed – The entire process for a date certain M&A process can be concluded in 3 to 6 weeks. Creditors and investors receive their money quickly. The negative public relations impact on investors and board members of a drawn-out process is eliminated. If circumstances require, this timeline can be reduced to as little as two weeks, although a highly abbreviated response time will often impact the final value received during the asset auction.

Reduced Cash Requirements – Given the date certain M&A process compressed turnaround time, there is a significantly reduced requirement for investors to provide cash to support the company during such a process.

Value Maximized – A company in wind-down mode is a rapidly depreciating asset, with management, technical team, customer and creditor relations increasingly strained by fear, uncertainty and doubt. A quick process minimizes this strain and preserves enterprise value. In addition, the fact that an auction will occur on a specified date usually brings all truly interested and qualified parties to the table and quickly flushes out the tire-kickers. In our experience, this process tends to maximize the final value received.

Cost – Advisor fees consist of a retainer plus an agreed percentage of the sale proceeds. Legal fees are also minimized by the extremely simple deal terms. Fees, therefore, do not consume the entire value received for corporate assets.

Control – At all times, the board of directors retains complete control over the process. For example, the board of directors can modify the auction terms or even discontinue the auction at any point, thus preserving all options for as long as possible.

Public Relations – As the sale process is private, there is no public disclosure. Once closed, the transaction can be portrayed as a sale of the company with all sales terms kept confidential. Thus, for investors, the company can be listed in their portfolio as sold, not as having gone out of business.

Clean Exit – Once the auction is closed and the consideration is received and distributed, the advisor takes all remaining steps to effect an orderly shut-down of the remaining corporate entity. To this end the insolvency counsel then takes the lead on all orderly shutdown items.

Gerbsman Partners focuses on maximizing enterprise value for stakeholders and shareholders in under-performing, under-capitalized and under-valued companies and their Intellectual Property. Since 2001, Gerbsman Partners has been involved in maximizing value for 76 Technology, Medical Device, Life Science and Solar companies and their Intellectual Property and has restructured/terminated over $810 million of real estate executory contracts and equipment lease/sub-debt obligations. Since inception, Gerbsman Partners has been involved in over $2.3 billion of financings, restructurings and M&A transactions.

Gerbsman Partners has offices and strategic alliances in Boston, New York, Washington, DC, San Francisco, Europe and Israel.

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Steven R. Gerbsman
Principal
Gerbsman Partners
steve@gerbsmanpartners.com

Homepage

BLOG of Intellectual Capital
http://blog.gerbsmanpartners.com
Skype: thegerbs

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Leading App Developer Cupcake Digital Releases

Wubbzy’s Space Adventure, First in a Series of Spanish Language Enhanced Story Experiences

NEW YORK, NY (April 8, 2013) – Wubbzy’s Space Adventure, the first of Cupcake Digital’s popular enhanced story apps to give consumers the option of toggling between English and Spanish with the simple touch of a button, is now available on iTunes, Google Play, Amazon and for NOOK for $1.99, or as a free upgrade for those who have already downloaded the English-only version. It is an important initiative for the company to provide these story experiences for young children and parents who want high-quality apps in Spanish. By giving parents this choice, the company is meeting several objectives: supporting the needs of parents who want to experience the apps in their native tongue, providing a tool for bilingual parents who want their kids to practice Spanish and giving children a way to practice some basic language skills.  The Spanish narration and individually highlighted words in the app are designed specifically for teaching the basics of spelling and vocabulary and could be used to practice the language.

“We are incredibly excited to share our wonderful array of apps in Spanish,” said Brad Powers, Chairman of Cupcake Digital. “My wife is Hispanic and we had the idea that an app available in English and Spanish might be a good way to get my son excited about the language. When I was searching for Spanish language apps for him, I found there was very limited to no availability for the kinds of apps he would like. We recognized a need, and felt it was a choice we wanted to give consumers. We have made it our goal that every one of our story apps will be followed closely by a Spanish version, and we look forward to making them available in other languages as well.”

Wow! Wow! features include:

·      Now bi-lingual (English and Spanish): Being able to hear the same story in two languages allows for natural language acquisition through hearing a familiar story in another language

·      Three reading modes: Just a Book, Read to Me and Read & Play

·      Fun mini-games within the story

·      Three original sing-a-long music videos taken from the popular EmmyÒ Award-winning series

·      Coloring pages with scenes straight from the story

·      A Grown-Up’s Corner to guide parents, teachers and caregivers in discussing the story with kids

Wubbzy’s vibrant and exciting adventures in other top-rated apps will soon be available in Spanish, including Wubbzy’s Pirate Treasure, Wubbzy’s Train Adventure and Wubbzy’s Dinosaur Adventure and others. Wubbzy and friends are also interacting with Spanish-speaking fans on Facebook, Twitter and Pinterest as iWubbzy, iDaizy, iWidget and iWalden.

English Trailer with Intro:
http://www.youtube.com/watch?v=7pbdWVxM9Lw

Spanish Trailer with intro:
http://www.youtube.com/watch?v=YEOIJWBmjqs

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About Cupcake Digital

Cupcake Digital, Inc. was established in June 2012 with the intent of transforming children’s entertainment properties into deluxe story experiences infused with educational elements.    Its first venture into digital applications was based on the EmmyÒ Award-winning television series “Wow! Wow! Wubbzy!Ò”  These apps immediately rose to # 1 and # 3 among children’s book apps on Amazon and iTunes respectively.  Since then, every subsequent children’s app created by Cupcake Digital has achieved a top 10 ranking on Amazon.  Headquartered in NYC, Cupcake Digital was founded by proven professionals in the fields of technology, family entertainment, publishing and brand marketing.  In October of 2012, Cupcake Digital received its first round of private funding and has since gone on to partner with additional major children’s entertainment properties.  For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.

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Four of Cupcake Digital’s children’s apps were recently named Parent’s Choice Award winners.

The Parents’ Choice Foundation is the nation’s oldest nonprofit guide to quality children’s media and toys. Parents’ Choice Award Seals are  internationally recognized and respected icons of quality. The Foundation’s product evaluation process addresses: developmentally appropriate content and challenges; design and function; educational value; long-term play value; and benefits to a child’s social and emotional growth and well being.

The four apps that received the Parent’s Choice Classic, Fun Stuff Award are “Wubbzy’s Pirate Treasure,” “Wubbzy’s Space Adventure,” “Wubbzy’s The Night Before Christmas” and “Wubbzy’s Train Adventure”. Each of these apps was produced in 2012 for children around the world to interact with one of children’s favorite television characters, Wubbzy.

Cupcake Digital has been lauded as one of the top app companies, winning awards like the AppySmart’s Editor’s Favorite for Wubbzy’s Fire Engine and Wubbzy’s Night Before Christmas, and garnering dozens of favorable reviews around the Internet, including iPad Kids, Jellybeans Tunes, Appolicious, Rock-A-Bye Parents, AOL Tech, Wired and many more.

Cupcake Digital’s apps blend entertainment with learning moments in fun stories about Wubbzy and his friends. Recent Wubbzy apps include games and activities designed help prepare preschoolers to meet the Common Core State Standards required for kindergarten and first grade. Each Wubbzy app comes packed with extras, from the much-lauded “Grown-Up’s Corner” that encourages discussion about the story between an adult and child to bonus music videos and coloring pages.

We take great pride in being awarded the 2013 Parent’s Choice Class, Fun Stuff Award!

Read more about the award here. 

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UnknownDear Friends,

I’m happy to send this update on the exciting progress at Cupcake Digital, Inc.

Release of New Apps

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March has seen the release of several new apps including Wubbzy, The Superhero, one of our best apps to date. In addition to our new Common Core activities, this title also includes an addictive game hidden within the story. The first two people to find the game and send me a screen shot will get a $25.00 iTunes gift card (Cupcake employees are exempt). Please check it out: http://www.cupcakedigital.com/apps/wubbzy-the-superhero/

We have also released our first faith-based storybook, He is Risen: The Easter Story, for Nest Family apps. To learn more, click here: http://nestfamilyapps.com/press-and-media/

Please watch later this month for more releases, including our first Animal Planet title.

Properties & Pipeline

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I am delighted to announce our partnership with Jim Henson’s Fraggle Rock animated series. Please see our latest press release: http://www.cupcakedigital.com/blog/the-jim-henson-company-licenses-cupcake-digital-to-capture-the-magic-of-classic-fraggle-rock-animated-episode-reimagined-as-enhanced-story-apps/

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I am also proud to announce our partnership with American Greeting’s Strawberry Shortcake. The team is already working on our first Strawberry Shortcake app. I will be sending more news on this property soon.
Continued Accolades for Cupcake Digital Apps

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I am happy to report that four of our children’s apps were named Parents’ Choice Award winners. Specifically: Wubbzy’s Pirate Treasure; Wubbzy’s Space Adventure; Wubbzy’s The Night Before Christmas; and Wubbzy’s Train Adventure.

The Parents’ Choice Foundation is the nation’s oldest nonprofit guide to quality children’s media and toys. Parents’ Choice Award Seals are internationally recognized and respected icons of quality. The Foundation’s product evaluation process addresses: developmentally appropriate content and challenges; design and function; educational value; long-term play value; and benefits to a child’s social and emotional growth and well being.

Cupcake Digital has also been lauded as one of the top app companies, winning awards like the AppySmart’s Editor’s Favorite for Wubbzy’s Fire Engine, Wubbzy’s Night Before Christmas, and Wubbzy’s Space Adventure and garnering dozens of favorable reviews including iPad Kids, Jellybeans Tunes, Appolicious, Rock-A-Bye Parents, AOL Tech, Wired and many more.

Distribution Partnerships

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On Friday, March 22, 2013, Wubbzy’s Space Adventure was a top feature in the special free app of the day (“FAD”) promotion for the 2013 anniversary of the Amazon apps platform in the US and EU. We’re very excited about this promotion, and look forward to seeing more customers download this app!

This is the third month in a row that Amazon has featured one of our apps. So far we have enjoyed over 136,000 downloads as a result of this partnership. For more information please visit: http://www.cupcakedigital.com/blog/cupcake-digitals-selection-as-amazons-free-app-of-the-day/

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Our apps have also been prominently featured by Barnes & Noble via e-mail blasts and online for the NOOK tablets. For more information please visit: http://www.cupcakedigital.com/blog/wubbzy-interactive-storybook-app-featured-on-nook-advertisement/
In the upcoming weeks and months I will continue to update you our partnerships with our distribution partners.

Social Responsibly

Be sure to read our latest positioning paper discussing our commitment to social responsibility in the development of entertainment-based children’s apps and how we conduct business. One of Cupcake Digital’s guiding principles is to create apps that balance fun and entertainment with the priorities of safety, privacy and education. To learn more, please visit: http://www.cupcakedigital.com/blog/cupcake-digitals-commitment-to-excellent-and-educational-apps-for-children/

In addition to the positioning paper, we are adding a grown-up’s section to our website. This section provides caregivers with additional fun and educational activities to complement our apps. We have also included a Parent’s Guide that informs caregivers how Cupcake Digital’s apps are designed to be part of a child’s learning and growth process. The grown-up’s section will be updated on an ongoing basis. Plus, we’ll soon be featuring an educator’s guide. For more information, please visit: http://www.cupcakedigital.com/grown-ups-corner/

Make Your Opinion Count: Download & Review a Cupcake App Today

As always, if you have not already done so, please visit http://www.cupcakedigital.com/apps/ and click on the store icon of your choice (iTunes, Amazon, Google Play or Nook) to download our apps on any mobile phone or tablet device.

Give it a test drive and make sure to write a review! Encourage your friends, family and loved ones to do the same. Help us create a bigger viral buzz about the quality of our products.

Thank you for your support! I will continue to update you on a regular basis. In the meantime, please feel free to contact me anytime with questions or comments.

Sincerely,

Brad Powers

Chairman

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